A data profile of the people who buy, follow and care about Dough in United Kingdom — modelled from more than twelve digital signal sources. Dough has an estimated audience of 5,117,183 people in United Kingdom.
The average Dough fan in United Kingdom is 44.9 years old, more female, and lives primarily in South West.
The audience is concentrated in South West, Scotland, Wales.
The key figures that characterise the Dough profile in United Kingdom.
64.4% are female, 35.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 44.9 |
| Estimated audience size | 5,117,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Dough audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.4% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
Where the Dough audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~2M | 4.70× | |
| 02 | Scotland | ~900K | 2.03× | |
| 03 | Wales | ~400K | 1.23× | |
| 04 | Northern Ireland | ~100K | 0.84× | |
| 05 | Yorkshire and the Humber | ~300K | 0.75× | |
| 06 | North East | ~100K | 0.54× | |
| 07 | East Midlands | ~200K | 0.51× | |
| 08 | West Midlands | ~90K | 0.43× | |
| 09 | East of England | ~200K | 0.42× | |
| 10 | North West | ~200K | 0.40× | |
| 11 | South East | ~300K | 0.36× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.