A data profile of the people who buy, follow and care about Espresso in Brazil — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 3,879,996 people in Brazil.
The average Espresso fan in Brazil is 39.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Coffee, Cappuccino, Clube do Remo, with strongest over-indexing on Coffee (1.84× the country average).
Demographically, the Espresso audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Espresso fan in Brazil is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Coffee.
The key figures that characterise the Espresso profile in Brazil.
69.2% are female, 30.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 39.3 |
| Estimated audience size | 3,879,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Espresso audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
Where the Espresso audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~200K | 1.26× | |
| 02 | São Paulo | ~1M | 1.23× | |
| 03 | Sergipe | ~50K | 1.18× | |
| 04 | Rio Grande do Sul | ~300K | 1.14× | |
| 05 | Amazonas | ~80K | 1.14× | |
| 06 | Minas Gerais | ~400K | 1.12× | |
| 07 | Rio de Janeiro | ~400K | 1.12× | |
| 08 | Paraná | ~300K | 1.12× | |
| 09 | Federal District | ~70K | 1.12× | |
| 10 | Rio Grande do Norte | ~70K | 1.12× | |
| 11 | Santa Catarina | ~200K | 1.09× | |
| 12 | Espírito Santo | ~80K | 1.05× | |
| 13 | Paraíba | ~80K | 1.05× | |
| 14 | Ceará | ~200K | 1.03× | |
| 15 | Goiás | ~200K | 1.03× | |
| 16 | Alagoas | ~60K | 1.00× | |
| 17 | Roraima | ~10K | 0.97× | |
| 18 | Pará | ~100K | 0.96× | |
| 19 | Amapá | ~10K | 0.96× | |
| 20 | Bahia | ~200K | 0.93× | |
| 21 | Mato Grosso do Sul | ~50K | 0.93× | |
| 22 | Acre | ~10K | 0.90× | |
| 23 | Rondônia | ~30K | 0.89× | |
| 24 | Maranhão | ~90K | 0.88× | |
| 25 | Piauí | ~50K | 0.87× | |
| 26 | Mato Grosso | ~60K | 0.82× | |
| 27 | Tocantins | ~20K | 0.82× |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 360 | Music & Radio | 4.53× | ||
| 02 | Cappuccino | Food & Beverages | 3.84× | ||
| 03 | Coffeemaker | Home & Garden | 3.79× | ||
| 04 | Latte | Food & Beverages | 3.70× | ||
| 05 | Dolce Gusto | Food & Beverages | 2.67× | ||
| 06 | Panvel | Shopping | 1.92× | ||
| 07 | Coffee | Food & Beverages | 1.84× | ||
| 08 | Customer service | Business & Career | 1.77× | ||
| 09 | Cacau Show | Food & Beverages | 1.65× | ||
| 10 | Cupcake | Food & Beverages | 1.59× | ||
| 11 | Chocolate brownie | Food & Beverages | 1.59× | ||
| 12 | Italian cuisine | Food & Beverages | 1.58× | ||
| 13 | Clube do Remo | Sports | 1.57× | ||
| 14 | Day | Business & Career | 1.56× | ||
| 15 | Refrigerator | Home & Garden | 1.56× | ||
| 16 | Brasil 247 | News | 1.56× | ||
| 17 | Culinary art | Arts & Culture | 1.52× | ||
| 18 | Electrolux | Home & Garden | 1.51× | ||
| 19 | Crochet | Home & Garden | 1.50× | ||
| 20 | Chocolate cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.28× | |
| Community Orientation | OPEN | 1.24× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.86× |
Espresso has an estimated audience of 3,879,996 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.2% of Espresso fans are female, 30.8% are male, with an average age of 39.3 years.
Espresso fans show strongest brand affinity for Coffee (1.84×), Cappuccino (3.84×), and Clube do Remo (1.57×) over the country average.
Espresso fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Espresso itself, the audience over-indexes on Cappuccino (3.84×), Clube do Remo (1.57×), Day (1.56×), and Crochet (1.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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