A data profile of the people who buy, follow and care about Espresso in Spain — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 2,494,873 people in Spain.
The average Espresso fan in Spain is 44.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Cappuccino, Espresso machine, Latte, with strongest over-indexing on Cappuccino (8.03× the country average).
Demographically, the Espresso audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Espresso fan in Spain is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Cappuccino.
The key figures that characterise the Espresso profile in Spain.
57.5% are female, 42.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.2 |
| Estimated audience size | 2,494,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 26% |
of the worldwide Espresso audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
Where the Espresso audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~1M | 2.19× | |
| 02 | Balearic Islands | ~100K | 1.54× | |
| 03 | Canary Islands | ~200K | 1.30× | |
| 04 | Catalonia | ~500K | 1.18× | |
| 05 | Community of Madrid | ~500K | 1.08× | |
| 06 | Aragon | ~70K | 1.00× | |
| 07 | Comunidad Valenciana | ~300K | 0.96× | |
| 08 | Galicia | ~100K | 0.95× | |
| 09 | Basque Autonomous Country | ~90K | 0.94× | |
| 10 | La Rioja | ~10K | 0.92× | |
| 11 | Region of Murcia | ~80K | 0.91× | |
| 12 | Cantabria | ~30K | 0.87× | |
| 13 | Castile and León | ~90K | 0.86× | |
| 14 | Principality of Asturias | ~50K | 0.84× | |
| 15 | Navarre | ~30K | 0.84× | |
| 16 | Extremadura | ~40K | 0.79× | |
| 17 | Castilla-La Mancha | ~80K | 0.78× |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Espresso machine | Home & Garden | 10.08× | ||
| 02 | Specialty coffee | Food & Beverages | 9.41× | ||
| 03 | Flat white | Food & Beverages | 9.09× | ||
| 04 | Coffee roasting | Food & Beverages | 8.92× | ||
| 05 | Cappuccino | Food & Beverages | 8.03× | ||
| 06 | Latte | Food & Beverages | 7.89× | ||
| 07 | Iced coffee | Food & Beverages | 7.60× | ||
| 08 | Coffee preparation | Home & Garden | 6.34× | ||
| 09 | Coffeemaker | Home & Garden | 5.92× | ||
| 10 | Coffee culture | Food & Beverages | 5.83× | ||
| 11 | Coffee bean | Food & Beverages | 3.86× | ||
| 12 | Customer service | Business & Career | 2.55× | ||
| 13 | Coffeehouses | Food & Beverages | 2.07× | ||
| 14 | Take-out | Food & Beverages | 2.01× | ||
| 15 | Culinary art | Arts & Culture | 1.89× | ||
| 16 | Pets | Pets & Animals | 1.71× | ||
| 17 | Family | Kids & Family | 1.60× | ||
| 18 | Woman | Kids & Family | 1.58× | ||
| 19 | Hobbies and activities | Sports | 1.55× | ||
| 20 | Business | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.71× | |
| Community Orientation | OPEN | 1.68× | |
| Indulgence | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.12× | |
| Need for Security | CONSERVATISM | 1.12× | |
| Patriotism | CONSERVATISM | 1.13× |
Espresso has an estimated audience of 2,494,873 people in Spain, concentrated in Andalusia and Catalonia.
57.5% of Espresso fans are female, 42.5% are male, with an average age of 44.2 years.
Espresso fans show strongest brand affinity for Cappuccino (8.03×), Espresso machine (10.08×), and Latte (7.89×) over the country average.
Espresso fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Espresso itself, the audience over-indexes on Espresso machine (10.08×), Latte (7.89×), Specialty coffee (9.41×), and Coffee preparation (6.34×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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