A data profile of the people who buy, follow and care about Coffee preparation in Spain — modelled from more than twelve digital signal sources. Coffee preparation has an estimated audience of 2,246,283 people in Spain.
Coffee preparation has an estimated audience of 2,246,283 people in Spain. 60.1% are female, 39.9% are male, average age 44.5. Top brand affinities: Non-alcoholic beverage, Specialty coffee, Iced coffee, Espresso, Arabic coffee.
Top brand affinities include Non-alcoholic beverage, Specialty coffee, Iced coffee, with strongest over-indexing on Non-alcoholic beverage (10.6× the country average).
Demographically, the Coffee preparation audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Coffee preparation fan in Spain is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Coffee preparation profile in Spain.
60.1% are female, 39.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.5 |
| Estimated audience size | 2,246,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 26% |
of the worldwide Coffee preparation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Coffee preparation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caffè Americano | Food & Beverages | 14.57× | ||
| 02 | Illy | Food & Beverages | 12.83× | ||
| 03 | Iced coffee | Food & Beverages | 12.35× | ||
| 04 | Specialty coffee | Food & Beverages | 11.63× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 10.60× | ||
| 06 | Arabic coffee | Food & Beverages | 10.27× | ||
| 07 | Espresso | Food & Beverages | 6.34× | ||
| 08 | Luck | Health | 2.92× | ||
| 09 | Genetics | Kids & Family | 2.36× | ||
| 10 | Preventive healthcare | Health | 2.33× | ||
| 11 | Refrigerator | Home & Garden | 2.26× | ||
| 12 | Uniqlo | Shopping | 2.19× | ||
| 13 | Confectionery | Food & Beverages | 2.15× | ||
| 14 | Local food | Food & Beverages | 2.11× | ||
| 15 | Travel website | Travel & Leisure | 1.99× | ||
| 16 | Innovation | Business & Career | 1.97× | ||
| 17 | Take-out | Food & Beverages | 1.92× | ||
| 18 | Wikipedia | Internet & Social Media | 1.81× | ||
| 19 | Coffeehouses | Food & Beverages | 1.68× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Community Orientation | OPEN | 1.64× | |
| Indulgence | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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