A data profile of the people who buy, follow and care about Coffee preparation in United Kingdom — modelled from more than twelve digital signal sources. Coffee preparation has an estimated audience of 3,546,951 people in United Kingdom.
The average Coffee preparation fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Non-alcoholic beverage, Espresso, Specialty coffee, with strongest over-indexing on Non-alcoholic beverage (7.76× the country average).
Demographically, the Coffee preparation audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coffee preparation fan in United Kingdom is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Coffee preparation profile in United Kingdom.
58.3% are female, 41.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.4 |
| Estimated audience size | 3,546,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Coffee preparation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.8% |
| United Kingdom | 4.4% |
Where the Coffee preparation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.08× | |
| 02 | West Midlands | ~200K | 1.07× | |
| 03 | South West | ~300K | 1.06× | |
| 04 | North East | ~100K | 1.05× | |
| 05 | East Midlands | ~300K | 1.00× | |
| 06 | East of England | ~300K | 0.99× | |
| 07 | Scotland | ~300K | 0.98× | |
| 08 | Northern Ireland | ~100K | 0.98× | |
| 09 | South East | ~500K | 0.97× | |
| 10 | Yorkshire and the Humber | ~300K | 0.95× | |
| 11 | North West | ~300K | 0.91× | |
| 12 | England | ~2.5M | 0.89× |
The strongest cross-interests of the Coffee preparation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caffè Americano | Food & Beverages | 17.14× | ||
| 02 | Arabic coffee | Food & Beverages | 13.53× | ||
| 03 | Specialty coffee | Food & Beverages | 11.12× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 7.76× | ||
| 05 | Iced coffee | Food & Beverages | 7.12× | ||
| 06 | Espresso | Food & Beverages | 6.50× | ||
| 07 | Alpine skiing | Sports | 3.66× | ||
| 08 | Fast casual restaurants | Food & Beverages | 3.56× | ||
| 09 | Cappuccino | Food & Beverages | 3.13× | ||
| 10 | Local food | Food & Beverages | 3.02× | ||
| 11 | Ryanair | Travel & Leisure | 2.99× | ||
| 12 | Luxury real estate | Business & Career | 2.54× | ||
| 13 | Philanthropy | Arts & Culture | 2.43× | ||
| 14 | Kitchenware | Home & Garden | 2.33× | ||
| 15 | Wikipedia | Internet & Social Media | 2.19× | ||
| 16 | Italian cuisine | Food & Beverages | 2.18× | ||
| 17 | Art museum | Arts & Culture | 2.13× | ||
| 18 | Costa Coffee | Food & Beverages | 2.00× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 20 | Fine art | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.19× | |
| Community Orientation | OPEN | 1.98× | |
| Sustainability | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.89× |
Coffee preparation has an estimated audience of 3,546,951 people in United Kingdom, concentrated in England and South East.
58.3% of Coffee preparation fans are female, 41.7% are male, with an average age of 43.4 years.
Coffee preparation fans show strongest brand affinity for Non-alcoholic beverage (7.76×), Espresso (6.5×), and Specialty coffee (11.12×) over the country average.
Coffee preparation fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Coffee preparation itself, the audience over-indexes on Espresso (6.5×), Specialty coffee (11.12×), Arabic coffee (13.53×), and Ryanair (2.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coffee preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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