A data profile of the people who buy, follow and care about Brasil 247 in Brazil — modelled from more than twelve digital signal sources. Brasil 247 has an estimated audience of 8,359,717 people in Brazil.
Brasil 247 has an estimated audience of 8,359,717 people in Brazil. 53.0% are female, 47.0% are male, average age 40.6. Top brand affinities: Activism, Instagram, Country music, Rock music, Medicine.
Top brand affinities include Activism, Instagram, Country music, with strongest over-indexing on Activism (3.73× the country average).
Demographically, the Brasil 247 audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Brasil 247 fan in Brazil is balanced, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Activism.
The key figures that characterise the Brasil 247 profile in Brazil.
53.0% are female, 47.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.6 |
| Estimated audience size | 8,359,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Brasil 247 audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.2% |
| Portugal | 0.8% |
| Germany | 0.4% |
The strongest cross-interests of the Brasil 247 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 4.62× | ||
| 02 | Activism | Politics & Society | 3.73× | ||
| 03 | Urban agriculture | Business & Career | 3.46× | ||
| 04 | Paul McCartney | Music & Radio | 3.21× | ||
| 05 | Brad Pitt | Movies & TV | 2.35× | ||
| 06 | CNN | Movies & TV | 2.09× | ||
| 07 | Spanish language | Politics & Society | 1.98× | ||
| 08 | Goiás Esporte Clube | Sports | 1.91× | ||
| 09 | uol | Technology & Electronics | 1.90× | ||
| 10 | Rock music | Music & Radio | 1.75× | ||
| 11 | Country music | Music & Radio | 1.71× | ||
| 12 | Documentary movies | Movies & TV | 1.70× | ||
| 13 | Real property | Home & Garden | 1.62× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | Internet & Social Media | 1.58× | |||
| 16 | Medicine | Business & Career | 1.58× | ||
| 17 | Podcast | Music & Radio | 1.58× | ||
| 18 | Public transport | Cars & Mobility | 1.56× | ||
| 19 | Botafogo de Futebol e Regatas | Sports | 1.54× | ||
| 20 | Rede Globo | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.86× | |
| Sustainability | BALANCE | 1.61× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brasil 247. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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