A data profile of the people who buy, follow and care about Dolce Gusto in Brazil — modelled from more than twelve digital signal sources. Dolce Gusto has an estimated audience of 3,953,484 people in Brazil.
The average Dolce Gusto fan in Brazil is 37.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro.
Top brand affinities include Cafe Barista lovers, Nescafé, JACOBS, with strongest over-indexing on Cafe Barista lovers (17.4× the country average).
Demographically, the Dolce Gusto audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Dolce Gusto fan in Brazil is more female, around 37.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cafe Barista lovers.
The key figures that characterise the Dolce Gusto profile in Brazil.
73.6% are female, 26.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 37.4 |
| Estimated audience size | 3,953,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 18% |
Where the Dolce Gusto audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~600K | 2.74× | |
| 02 | São Paulo | ~2.5M | 2.50× | |
| 03 | Santa Catarina | ~400K | 2.13× | |
| 04 | Paraná | ~400K | 1.75× | |
| 05 | Mato Grosso do Sul | ~90K | 1.60× | |
| 06 | Rio de Janeiro | ~500K | 1.41× | |
| 07 | Federal District | ~90K | 1.35× | |
| 08 | Mato Grosso | ~100K | 1.30× | |
| 09 | Goiás | ~200K | 1.26× | |
| 10 | Espírito Santo | ~100K | 1.25× | |
| 11 | Minas Gerais | ~500K | 1.23× | |
| 12 | Rondônia | ~30K | 1.05× | |
| 13 | Tocantins | ~20K | 0.72× | |
| 14 | Pernambuco | ~100K | 0.70× | |
| 15 | Sergipe | ~30K | 0.69× | |
| 16 | Amapá | ~10K | 0.69× | |
| 17 | Roraima | ~7K | 0.61× | |
| 18 | Acre | ~8K | 0.60× | |
| 19 | Bahia | ~200K | 0.58× | |
| 20 | Paraíba | ~50K | 0.58× | |
| 21 | Alagoas | ~30K | 0.55× | |
| 22 | Pará | ~60K | 0.49× | |
| 23 | Rio Grande do Norte | ~30K | 0.42× | |
| 24 | Amazonas | ~30K | 0.39× | |
| 25 | Piauí | ~20K | 0.36× | |
| 26 | Ceará | ~50K | 0.31× | |
| 27 | Maranhão | ~30K | 0.29× |
The strongest cross-interests of the Dolce Gusto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French press | Home & Garden | 18.18× | ||
| 02 | Cafe Barista lovers | Topic | 17.40× | ||
| 03 | De'Longhi | Home & Garden | 16.69× | ||
| 04 | Lavazza | Food & Beverages | 15.74× | ||
| 05 | JACOBS | Food & Beverages | 15.27× | ||
| 06 | Coffee Time | Food & Beverages | 12.58× | ||
| 07 | Nescafé | Food & Beverages | 9.53× | ||
| 08 | Melitta | Food & Beverages | 7.75× | ||
| 09 | 360 | Music & Radio | 6.37× | ||
| 10 | Arabic coffee | Food & Beverages | 6.34× | ||
| 11 | Cappuccino | Food & Beverages | 4.73× | ||
| 12 | Latte | Food & Beverages | 4.69× | ||
| 13 | Pluxee | Business & Career | 4.22× | ||
| 14 | Nespresso | Food & Beverages | 4.15× | ||
| 15 | Coffee culture | Food & Beverages | 3.91× | ||
| 16 | Espresso | Food & Beverages | 3.52× | ||
| 17 | Starbucks | Food & Beverages | 3.07× | ||
| 18 | Christmas | Kids & Family | 2.87× | ||
| 19 | Nestlé | Food & Beverages | 2.38× | ||
| 20 | Electrolux | Home & Garden | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45× | |
| Indulgence | JOY | 1.44× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 0.98× |
Dolce Gusto's target market in Brazil covers an estimated 3,953,484 people, concentrated in São Paulo and Rio Grande do Sul.
73.6% of the Dolce Gusto audience are female, 26.4% are male, with an average age of 37.4 years.
Dolce Gusto fans show strongest brand affinity for Cafe Barista lovers (17.4×), Nescafé (9.53×), and JACOBS (15.27×) over the country average.
Dolce Gusto fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio Grande do Sul (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Dolce Gusto itself, the audience over-indexes on Nescafé (9.53×), JACOBS (15.27×), Christmas (2.87×), and De'Longhi (16.69×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dolce Gusto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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