Dolce Gusto Audience in Germany
Dolce Gusto has an estimated audience of 540,069 people in Germany. 65.8% are female, 34.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Keurig, Frappé coffee, Instant coffee, Stumptown Coffee Roasters, McCafé.
The average Dolce Gusto fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Keurig, Frappé coffee, Instant coffee, with strongest over-indexing on Keurig (81.05× the country average). Demographically, the Dolce Gusto audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Dolce Gusto fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.0 |
| Estimated audience size | 540,069 |
Audience persona
The typical Dolce Gusto fan in Germany is more female, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keurig.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,236 | 1.28× |
| Niedersachsen | 56,020 | 1.07× |
| Bayern | 55,577 | 0.64× |
| Baden-Württemberg | 50,391 | 0.68× |
| Hessen | 37,675 | 0.92× |
| Rheinland-Pfalz | 32,103 | 1.19× |
| Sachsen | 28,134 | 1.06× |
| Sachsen-Anhalt | 17,923 | 1.28× |
| Schleswig-Holstein | 17,914 | 0.92× |
| Berlin | 17,802 | 0.74× |
| Brandenburg | 17,369 | 1.04× |
| Thüringen | 16,525 | 1.2× |
| Mecklenburg-Vorpommern | 12,396 | 1.2× |
| Hamburg | 9,223 | 0.76× |
| Saarland | 8,913 | 1.34× |
| Bremen | 3,154 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keurig | 81.05× | Home & Garden |
| Frappé coffee | 120.15× | Food & Beverages |
| Instant coffee | 23.86× | Food & Beverages |
| Stumptown Coffee Roasters | 75.35× | Food & Beverages |
| McCafé | 13.81× | Food & Beverages |
| Bauhaus | 3.72× | Shopping |
| Caffè macchiato | 55.16× | Food & Beverages |
| Lavazza | 12.93× | Food & Beverages |
| QVC | 4.23× | Movies & TV |
| Gala | 2.74× | News |
| Music | 1.7× | Business & Career |
| Latte macchiato | 15.65× | Food & Beverages |
| Wetter.com | 2.47× | Home & Garden |
| Florian Silbereisen | 3.56× | Music & Radio |
| Coffea | 6.93× | Food & Beverages |
| Storm of Love | 3.62× | Movies & TV |
| Single-serve coffee container | 19.64× | Food & Beverages |
| Movies | 1.51× | Movies & TV |
| Tchibo | 2.84× | Shopping |
| Design | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.88 |
| Indulgence | JOY | 1.61 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Quality Awareness | PREMIUM | 1.52 |
| Convenience Orientation | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 33.7% |
| France | 10.0% |
| Italy | 5.5% |
See Dolce Gusto audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Dolce Gusto have in Germany?
Dolce Gusto has an estimated audience of 540,069 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Dolce Gusto fans?
65.8% of Dolce Gusto fans are female, 34.2% are male, with an average age of 41.0 years.
Which brands do Dolce Gusto fans like most?
Dolce Gusto fans show strongest brand affinity for Keurig (81.05×), Frappé coffee (120.15×), and Instant coffee (23.86×) over the country average.
Where do Dolce Gusto fans live in Germany?
Dolce Gusto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,236), Niedersachsen (reach 56,020), and Bayern (reach 55,577). These three regions account for the largest share of the active audience.
What other brands do Dolce Gusto fans also like?
Beyond Dolce Gusto itself, the audience over-indexes on Frappé coffee (120.15×), Instant coffee (23.86×), Stumptown Coffee Roasters (75.35×), and McCafé (13.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dolce Gusto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.