Instant coffee Audience in Germany
Instant coffee has an estimated audience of 600,061 people in Germany. 58.0% are female, 42.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: McCafé, Mediterranean cuisine, Dolce Gusto, Single-serve coffee container, Lavazza.
The average Instant coffee fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include McCafé, Mediterranean cuisine, Dolce Gusto, with strongest over-indexing on McCafé (31.69× the country average). Demographically, the Instant coffee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Instant coffee fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.6 |
| Estimated audience size | 600,061 |
Audience persona
The typical Instant coffee fan in Germany is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for McCafé.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,605 | 1.06× |
| Bayern | 89,856 | 0.93× |
| Baden-Württemberg | 82,725 | 1.01× |
| Niedersachsen | 61,517 | 1.06× |
| Hessen | 45,521 | 1× |
| Sachsen | 31,823 | 1.08× |
| Rheinland-Pfalz | 30,201 | 1× |
| Berlin | 25,312 | 0.94× |
| Schleswig-Holstein | 18,835 | 0.87× |
| Thüringen | 18,197 | 1.19× |
| Brandenburg | 17,626 | 0.95× |
| Sachsen-Anhalt | 17,288 | 1.11× |
| Hamburg | 13,983 | 1.03× |
| Mecklenburg-Vorpommern | 11,657 | 1.02× |
| Saarland | 6,270 | 0.85× |
| Bremen | 4,615 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| McCafé | 31.69× | Food & Beverages |
| Mediterranean cuisine | 17.35× | Food & Beverages |
| Dolce Gusto | 27.64× | Food & Beverages |
| Single-serve coffee container | 45.41× | Food & Beverages |
| Lavazza | 21.29× | Food & Beverages |
| Coffea arabica | 35.94× | Food & Beverages |
| Specialty coffee | 14.66× | Food & Beverages |
| Tassimo | 23.7× | Food & Beverages |
| Turkish cuisine | 14.35× | Food & Beverages |
| Soup | 17.86× | Food & Beverages |
| Smoking | 18.32× | Food & Beverages |
| Coffee production | 18.4× | Food & Beverages |
| Bubble tea | 25.57× | Food & Beverages |
| De'Longhi | 11.66× | Home & Garden |
| Arabic coffee | 13.92× | Food & Beverages |
| Drip brew | 37.87× | Food & Beverages |
| Cafe Barista lovers | 45.43× | |
| Barista | 15.73× | Food & Beverages |
| Latte art | 29.69× | Food & Beverages |
| Culinary art | 6.12× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.12 |
| Convenience Orientation | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.7 |
| Risk Appetite | THRILL | 1.65 |
| Design Affinity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 11.1% |
| Indonesia | 6.8% |
See Instant coffee audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Instant coffee have in Germany?
Instant coffee has an estimated audience of 600,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Instant coffee fans?
58.0% of Instant coffee fans are female, 42.0% are male, with an average age of 37.6 years.
Which brands do Instant coffee fans like most?
Instant coffee fans show strongest brand affinity for McCafé (31.69×), Mediterranean cuisine (17.35×), and Dolce Gusto (27.64×) over the country average.
Where do Instant coffee fans live in Germany?
Instant coffee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,605), Bayern (reach 89,856), and Baden-Württemberg (reach 82,725). These three regions account for the largest share of the active audience.
What other brands do Instant coffee fans also like?
Beyond Instant coffee itself, the audience over-indexes on Mediterranean cuisine (17.35×), Dolce Gusto (27.64×), Single-serve coffee container (45.41×), and Lavazza (21.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Instant coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.