Coffea arabica Audience in Germany
Coffea arabica has an estimated audience of 279,163 people in Germany. 47.8% are female, 52.2% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Instant coffee, Specialty coffee, Arabic coffee, Mocaccino.
The average Coffea arabica fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Instant coffee, Specialty coffee, with strongest over-indexing on Western Union (12.63× the country average). Demographically, the Coffea arabica audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Coffea arabica fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 39.9 |
| Estimated audience size | 279,163 |
Audience persona
The typical Coffea arabica fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,383 | 1× |
| Bayern | 47,505 | 1.06× |
| Baden-Württemberg | 40,523 | 1.06× |
| Niedersachsen | 27,094 | 1× |
| Hessen | 19,307 | 0.91× |
| Sachsen | 16,778 | 1.23× |
| Rheinland-Pfalz | 12,882 | 0.92× |
| Berlin | 12,516 | 1× |
| Schleswig-Holstein | 9,367 | 0.93× |
| Thüringen | 7,673 | 1.08× |
| Brandenburg | 7,535 | 0.87× |
| Sachsen-Anhalt | 7,452 | 1.03× |
| Hamburg | 6,712 | 1.06× |
| Mecklenburg-Vorpommern | 4,767 | 0.89× |
| Saarland | 3,850 | 1.12× |
| Bremen | 1,962 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.63× | Business & Career |
| Instant coffee | 34.28× | Food & Beverages |
| Specialty coffee | 14.5× | Food & Beverages |
| Arabic coffee | 17.06× | Food & Beverages |
| Mocaccino | 22.38× | Food & Beverages |
| Real property | 6.32× | Home & Garden |
| Coffee roasting | 9.36× | Food & Beverages |
| Lisa Kudrow | 16.32× | Movies & TV |
| Lavazza | 10.71× | Food & Beverages |
| Netto Marken-Discount | 2.28× | Shopping |
| Carrefour Market | 29.39× | Shopping |
| Language education | 5.53× | Business & Career |
| Caffè Americano | 18.42× | Food & Beverages |
| Mila Kunis | 8.21× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| Nespresso | 6.35× | Food & Beverages |
| Fnac | 20× | Shopping |
| Espresso | 3.51× | Food & Beverages |
| Automobiles | 1.71× | Cars & Mobility |
| Image scanner | 9.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Pet Ownership | JOY | 1.63 |
| Quality Awareness | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.48 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.2% |
| Thailand | 9.3% |
| India | 5.8% |
See Coffea arabica audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Coffea arabica have in Germany?
Coffea arabica has an estimated audience of 279,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coffea arabica fans?
47.8% of Coffea arabica fans are female, 52.2% are male, with an average age of 39.9 years.
Which brands do Coffea arabica fans like most?
Coffea arabica fans show strongest brand affinity for Western Union (12.63×), Instant coffee (34.28×), and Specialty coffee (14.5×) over the country average.
Where do Coffea arabica fans live in Germany?
Coffea arabica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,383), Bayern (reach 47,505), and Baden-Württemberg (reach 40,523). These three regions account for the largest share of the active audience.
What other brands do Coffea arabica fans also like?
Beyond Coffea arabica itself, the audience over-indexes on Instant coffee (34.28×), Specialty coffee (14.5×), Arabic coffee (17.06×), and Mocaccino (22.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffea arabica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.