Rascasse Audience Intelligence

Mocaccino Audience in Germany

A data profile of the people who buy, follow and care about Mocaccino in Germany — modelled from more than twelve digital signal sources. Mocaccino has an estimated audience of 399,013 people in Germany.

#30among Beverage in Germany#5280among Topic in Germany#695in Food & Beverages

The average Mocaccino fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include coffee shop, Frappuccino, Espresso machine, with strongest over-indexing on coffee shop (50.16× the country average).

Demographically, the Mocaccino audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mocaccino fan in Germany is more female, around 31.8 years old, with strong Individualism tendencies and a notable affinity for coffee shop.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mocaccino profile in Germany.

Audience size
399K
in Germany
Gender
71.5%♀
28.5% male
Age
31.8
average years
Country rank
#14036
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mocaccino fans

71.5% are female, 28.5% are male, average age 31.8.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Mocaccino audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age31.8
Estimated audience size399,013
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Mocaccino audience in Germany
Age bracketShare%
16-1942%
20-2920%
30-3916%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Mocaccino audience comes from Germany.

Worldwide audience distribution share by country for Mocaccino
CountryShare
Japan22.7%
China14.0%
United States12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mocaccino audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mocaccino fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.93×
02Hamburg~10K1.33×
03Hessen~40K1.21×
04Bremen~4K1.12×
05Saarland~5K1.06×
06Bayern~60K1.01×
07Sachsen~20K0.97×
08Mecklenburg-Vorpommern~7K0.95×
09Nordrhein-Westfalen~80K0.94×
10Sachsen-Anhalt~10K0.93×
11Thüringen~9K0.93×
12Brandenburg~10K0.92×
13Rheinland-Pfalz~20K0.90×
14Baden-Württemberg~50K0.89×
15Schleswig-Holstein~10K0.89×
16Niedersachsen~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Mocaccino, Germany
0.78×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mocaccino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mocaccino audience
#·InterestCategoryAffinity×
01coffee shopFood & Beverages50.16×
02FrappuccinoFood & Beverages46.82×
03Drip brewFood & Beverages45.58×
04Latte artFood & Beverages30.38×
05IllyFood & Beverages23.28×
06Coffee loversFood & Beverages23.08×
07Coffee TimeFood & Beverages19.85×
08Espresso machineHome & Garden18.32×
09DallmayrFood & Beverages17.84×
10Iced coffeeFood & Beverages16.78×
11Specialty coffeeFood & Beverages15.79×
12Arabic coffeeFood & Beverages14.74×
13Coffee roastingFood & Beverages12.45×
14CoffeemakerHome & Garden8.55×
15Coffee preparationHome & Garden7.42×
16Dog harnessPets & Animals4.31×
17ShoppingShopping2.07×
18BusinessBusiness & Career2.01×
19Outdoor recreationSports1.99×
20Consumer electronicsTechnology & Electronics1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mocaccino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mocaccino audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.66×
Urban LifestyleOPEN2.10×
Healthy LifestyleBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mocaccino audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
SpiritualityBALANCE1.00×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mocaccino have in Germany?

Mocaccino has an estimated audience of 399,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mocaccino fans?

71.5% of Mocaccino fans are female, 28.5% are male, with an average age of 31.8 years.

03

Which brands do Mocaccino fans like most?

Mocaccino fans show strongest brand affinity for coffee shop (50.16×), Frappuccino (46.82×), and Espresso machine (18.32×) over the country average.

04

Where do Mocaccino fans live in Germany?

Mocaccino fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mocaccino fans also like?

Beyond Mocaccino itself, the audience over-indexes on Frappuccino (46.82×), Espresso machine (18.32×), Coffee lovers (23.08×), and Specialty coffee (15.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Mocaccino audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mocaccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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