Mocaccino Audience in Germany
Mocaccino has an estimated audience of 399,013 people in Germany. 71.5% are female, 28.5% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: coffee shop, Frappuccino, Espresso machine, Coffee lovers, Specialty coffee.
The average Mocaccino fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include coffee shop, Frappuccino, Espresso machine, with strongest over-indexing on coffee shop (50.16× the country average). Demographically, the Mocaccino audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Mocaccino fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 31.8 |
| Estimated audience size | 399,013 |
Audience persona
The typical Mocaccino fan in Germany is more female, around 31.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for coffee shop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,333 | 0.95× |
| Bayern | 67,891 | 1.06× |
| Baden-Württemberg | 47,658 | 0.88× |
| Berlin | 40,242 | 2.26× |
| Hessen | 39,719 | 1.31× |
| Niedersachsen | 24,685 | 0.64× |
| Sachsen | 17,788 | 0.91× |
| Hamburg | 15,374 | 1.7× |
| Rheinland-Pfalz | 14,987 | 0.75× |
| Schleswig-Holstein | 9,967 | 0.7× |
| Brandenburg | 9,756 | 0.79× |
| Sachsen-Anhalt | 7,215 | 0.7× |
| Thüringen | 6,452 | 0.63× |
| Saarland | 5,922 | 1.21× |
| Mecklenburg-Vorpommern | 5,807 | 0.76× |
| Bremen | 5,254 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| coffee shop | 50.16× | Food & Beverages |
| Frappuccino | 46.82× | Food & Beverages |
| Espresso machine | 18.32× | Home & Garden |
| Coffee lovers | 23.08× | Food & Beverages |
| Specialty coffee | 15.79× | Food & Beverages |
| Iced coffee | 16.78× | Food & Beverages |
| Drip brew | 45.58× | Food & Beverages |
| Arabic coffee | 14.74× | Food & Beverages |
| Coffee roasting | 12.45× | Food & Beverages |
| Latte art | 30.38× | Food & Beverages |
| Coffeemaker | 8.55× | Home & Garden |
| Dallmayr | 17.84× | Food & Beverages |
| Coffee preparation | 7.42× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Outdoor recreation | 1.99× | Sports |
| Consumer electronics | 1.94× | Technology & Electronics |
| 360 | 23.28× | Music & Radio |
| Dog harness | 4.31× | Pets & Animals |
| Coffee Time | 19.85× | Food & Beverages |
| Business | 2.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2 |
| Indulgence | JOY | 1.82 |
| Pet Ownership | JOY | 1.74 |
| Luxury Orientation | PREMIUM | 1.73 |
| Quality Awareness | PREMIUM | 1.72 |
| Urban Lifestyle | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.7% |
| China | 14.0% |
| United States | 12.1% |
See Mocaccino audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Mocaccino have in Germany?
Mocaccino has an estimated audience of 399,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mocaccino fans?
71.5% of Mocaccino fans are female, 28.5% are male, with an average age of 31.8 years.
Which brands do Mocaccino fans like most?
Mocaccino fans show strongest brand affinity for coffee shop (50.16×), Frappuccino (46.82×), and Espresso machine (18.32×) over the country average.
Where do Mocaccino fans live in Germany?
Mocaccino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,333), Bayern (reach 67,891), and Baden-Württemberg (reach 47,658). These three regions account for the largest share of the active audience.
What other brands do Mocaccino fans also like?
Beyond Mocaccino itself, the audience over-indexes on Frappuccino (46.82×), Espresso machine (18.32×), Coffee lovers (23.08×), and Specialty coffee (15.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mocaccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.