Mocaccino Audience in United States

Mocaccino logo

Mocaccino has an estimated audience of 2,442,971 people in United States. 73.5% are female, 26.5% are male, average age 35.0. Top regions: Florida, Texas, California. Top brand affinities: Starbucks, Chick-fil-A, Frappuccino, Fashion Nova, Lace wig.

The average Mocaccino fan in United States is 35.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Starbucks, Chick-fil-A, Frappuccino, with strongest over-indexing on Starbucks (2.15× the country average). Demographically, the Mocaccino audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Mocaccino fans

Demographic split for Mocaccino audience in United States
MetricValue
Female73.5%
Male26.5%
Average age35.0
Estimated audience size2,442,971

Audience persona

The typical Mocaccino fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Starbucks.

Top regions in United States

Top regions ranked by reach for Mocaccino in United States
RegionReachAffinity
Florida271,0491.64×
Texas212,8191.01×
California179,6780.67×
New York175,2361.28×
Michigan102,6661.61×
Virginia77,6691.31×
Illinois71,8710.88×
New Jersey68,9771.11×
Georgia60,2870.8×
North Carolina57,4030.78×
Pennsylvania51,0850.62×
Massachusetts41,2250.86×
Ohio29,1460.39×
Indiana27,8410.62×
Tennessee26,2780.54×
Maryland24,4040.58×
Washington23,9540.49×
Colorado22,9320.6×
Arizona21,3790.43×
Connecticut21,1100.86×
Missouri19,9290.51×
Mississippi19,0440.95×
Minnesota17,8510.51×
Louisiana16,9330.54×
Arkansas16,9190.84×
Oklahoma16,5460.61×
Utah16,4580.75×
Kentucky16,2840.53×
South Carolina16,1510.44×
Wisconsin15,5400.42×
Kansas14,5220.75×
Alabama14,4480.42×
Hawaii13,8691.32×
Iowa13,7860.68×
Nevada13,6260.58×
Oregon13,4520.48×
Idaho13,3091.09×
North Dakota13,1442.62×
West Virginia13,1021.15×
Nebraska12,6851.04×
Rhode Island12,5091.61×
Maine12,5011.43×
Washington, District of Columbia12,1321.65×
New Hampshire11,8751.23×
Alaska11,7672.25×
New Mexico11,5670.94×
Delaware10,2691.52×
South Dakota10,1251.79×
Wyoming8,4792.34×
Vermont8,2021.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mocaccino audience
BrandAffinityCategory
Starbucks2.15×Food & Beverages
Chick-fil-A1.6×Food & Beverages
Frappuccino5.8×Food & Beverages
Fashion Nova1.71×Shopping
Lace wig1.7×Beauty & Wellness
Latte2.39×Food & Beverages
Dunkin' Donuts1.59×Food & Beverages
Princess Polly2.86×Fashion & Accessoires
Millie Bobby Brown1.82×Movies & TV
Madison Beer2.58×Music & Radio
Eyelash extensions1.73×Beauty & Wellness
Diaper bag1.6×Kids & Family
Arabic coffee4.64×Food & Beverages
Makeup Tutorials1.61×Beauty & Wellness
Sabrina Carpenter1.53×Music & Radio
Nail art1.69×Beauty & Wellness
Manicure1.53×Beauty & Wellness
Aerie (American Eagle Outfitters)1.76×
Nail salon1.64×Beauty & Wellness
Hot chocolate1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mocaccino audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Healthy LifestyleBALANCE1.36
IndulgenceJOY1.34
Quality AwarenessPREMIUM1.31
CreativityOPEN1.22
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Mocaccino
CountryShare
Japan22.7%
China14.0%
United States12.1%

See Mocaccino audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Mocaccino have in United States?

Mocaccino has an estimated audience of 2,442,971 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Mocaccino fans?

73.5% of Mocaccino fans are female, 26.5% are male, with an average age of 35.0 years.

Which brands do Mocaccino fans like most?

Mocaccino fans show strongest brand affinity for Starbucks (2.15×), Chick-fil-A (1.6×), and Frappuccino (5.8×) over the country average.

Where do Mocaccino fans live in United States?

Mocaccino fans in United States are most concentrated in Florida (reach 271,049), Texas (reach 212,819), and California (reach 179,678). These three regions account for the largest share of the active audience.

What other brands do Mocaccino fans also like?

Beyond Mocaccino itself, the audience over-indexes on Chick-fil-A (1.6×), Frappuccino (5.8×), Fashion Nova (1.71×), and Lace wig (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mocaccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.