Rascasse Audience Intelligence

Mocaccino Audience in United States

A data profile of the people who buy, follow and care about Mocaccino in United States — modelled from more than twelve digital signal sources. Mocaccino has an estimated audience of 2,442,971 people in United States.

#33among Beverage in United States#5682among Topic in United States#740in Food & Beverages

The average Mocaccino fan in United States is 35.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Starbucks, Chick-fil-A, Frappuccino, with strongest over-indexing on Starbucks (2.15× the country average).

Demographically, the Mocaccino audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mocaccino fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Starbucks.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mocaccino profile in United States.

Audience size
2.4M
in United States
Gender
73.5%♀
26.5% male
Age
35.0
average years
Country rank
#12112
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mocaccino fans

73.5% are female, 26.5% are male, average age 35.0.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Mocaccino audience in United States
MetricValue
Female73.5%
Male26.5%
Average age35.0
Estimated audience size2,442,971
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mocaccino audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Mocaccino audience comes from United States.

Worldwide audience distribution share by country for Mocaccino
CountryShare
Japan22.7%
China14.0%
United States12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mocaccino audience in United States is strongest.

Fig. 05

Top regions by affinity

Mocaccino fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.41×
02Alaska~6K1.18×
03Michigan~70K1.17×
04New York~200K1.14×
05South Dakota~6K1.12×
06North Dakota~6K1.11×
07Vermont~5K1.10×
08Delaware~7K1.07×
09Rhode Island~8K1.05×
10Virginia~60K1.04×
11West Virginia~10K1.04×
12Maine~9K1.04×
13Hawaii~10K1.03×
14New Hampshire~10K1.03×
15Washington, District of Columbia~8K1.03×
16New Mexico~10K1.00×
17Nebraska~10K1.00×
18Idaho~10K1.00×
19Montana~7K1.00×
20Mississippi~20K0.99×
21New Jersey~60K0.98×
22Indiana~40K0.98×
23Texas~200K0.97×
24Connecticut~20K0.97×
25Arkansas~20K0.97×
26Kansas~20K0.97×
27Massachusetts~50K0.96×
28Utah~20K0.96×
29Iowa~20K0.96×
30Louisiana~30K0.95×
31Kentucky~30K0.95×
32Oklahoma~30K0.95×
33Nevada~20K0.95×
34Alabama~30K0.94×
35Oregon~30K0.94×
36South Carolina~30K0.93×
37Wisconsin~30K0.93×
38Illinois~80K0.92×
39Tennessee~40K0.92×
40Missouri~40K0.92×
41Minnesota~30K0.92×
42Maryland~40K0.91×
43Colorado~40K0.91×
44Georgia~70K0.90×
45North Carolina~70K0.90×
46Arizona~40K0.90×
47Washington~40K0.89×
48Pennsylvania~70K0.87×
49Ohio~70K0.86×
50California~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Mocaccino, United States
0.77×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mocaccino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mocaccino audience
#·InterestCategoryAffinity×
01FrappuccinoFood & Beverages5.80×
02Arabic coffeeFood & Beverages4.64×
03Princess PollyFashion & Accessoires2.86×
04Madison BeerMusic & Radio2.58×
05LatteFood & Beverages2.39×
06StarbucksFood & Beverages2.15×
07Millie Bobby BrownMovies & TV1.82×
08Aerie (American Eagle Outfitters)Brand1.76×
09Eyelash extensionsBeauty & Wellness1.73×
10Fashion NovaShopping1.71×
11Lace wigBeauty & Wellness1.70×
12Nail artBeauty & Wellness1.69×
13Hot chocolateFood & Beverages1.67×
14Nail salonBeauty & Wellness1.64×
15Makeup TutorialsBeauty & Wellness1.61×
16Chick-fil-AFood & Beverages1.60×
17Diaper bagKids & Family1.60×
18Dunkin' DonutsFood & Beverages1.59×
19ManicureBeauty & Wellness1.53×
20Sabrina CarpenterMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mocaccino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mocaccino audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.16×
ExtroversionTHRILL1.09×
Family OrientationCONSERVATISM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mocaccino audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.76×
TravellingTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mocaccino have in United States?

Mocaccino has an estimated audience of 2,442,971 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Mocaccino fans?

73.5% of Mocaccino fans are female, 26.5% are male, with an average age of 35.0 years.

03

Which brands do Mocaccino fans like most?

Mocaccino fans show strongest brand affinity for Starbucks (2.15×), Chick-fil-A (1.6×), and Frappuccino (5.8×) over the country average.

04

Where do Mocaccino fans live in United States?

Mocaccino fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mocaccino fans also like?

Beyond Mocaccino itself, the audience over-indexes on Chick-fil-A (1.6×), Frappuccino (5.8×), Fashion Nova (1.71×), and Lace wig (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Mocaccino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mocaccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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