Rascasse Audience Intelligence

Coffee Time Target Market in Germany

A data profile of the people who buy, follow and care about Coffee Time in Germany — modelled from more than twelve digital signal sources. Coffee Time has an estimated audience of 300,622 people in Germany.

#11among Coffee in Germany#2212among Brand in Germany#848in Food & Beverages

The average Coffee Time fan in Germany is 40.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Specialty coffee, Rent-to-own, Sunday Brunch, with strongest over-indexing on Specialty coffee (27.32× the country average).

Demographically, the Coffee Time audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffee Time fan in Germany is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Specialty coffee.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee Time profile in Germany.

Audience size
301K
in Germany
Gender
60.1%♀
39.9% male
Age
40.1
average years
Country rank
#17294
Brand in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coffee Time

60.1% are female, 39.9% are male, average age 40.1.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Coffee Time audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age40.1
Estimated audience size300,622
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Coffee Time audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Coffee Time audience comes from Germany.

Worldwide audience distribution share by country for Coffee Time
CountryShare
United States19.9%
Japan19.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee Time audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffee Time customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K3.07×
02Baden-Württemberg~90K2.22×
03Niedersachsen~40K1.22×
04Hessen~30K1.18×
05Hamburg~7K1.11×
06Berlin~10K1.06×
07Nordrhein-Westfalen~70K1.01×
08Bayern~50K1.01×
09Bremen~2K0.94×
10Saarland~3K0.89×
11Mecklenburg-Vorpommern~5K0.84×
12Thüringen~6K0.83×
13Schleswig-Holstein~9K0.82×
14Brandenburg~8K0.82×
15Sachsen~10K0.81×
16Rheinland-Pfalz~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Coffee Time, Germany
0.80×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee Time audience
#·InterestCategoryAffinity×
01Caffè NeroFood & Beverages34.97×
02Specialty coffeeFood & Beverages27.32×
03Rent-to-ownHome & Garden22.01×
04Hilary SwankMovies & TV20.00×
05MocaccinoFood & Beverages19.85×
06NescaféFood & Beverages16.92×
07Sunday BrunchKids & Family13.68×
08DallmayrFood & Beverages13.31×
09Arabic coffeeFood & Beverages9.64×
10Christmas lightsHome & Garden8.86×
11CaffeineFood & Beverages8.13×
12Coffee roastingFood & Beverages7.93×
13Espresso machineHome & Garden7.23×
14EspressoFood & Beverages6.11×
15Non-alcoholic beverageFood & Beverages5.94×
16DinnerFood & Beverages4.27×
17HugendubelShopping4.16×
18StarbucksFood & Beverages4.04×
19Take-outFood & Beverages3.76×
20Child developmentBusiness & Career3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee Time audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.49×
Design AffinityPREMIUM2.00×
SustainabilityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee Time audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.99×
SpiritualityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coffee Time's target market in Germany?

Coffee Time's target market in Germany covers an estimated 300,622 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Coffee Time customers?

60.1% of the Coffee Time audience are female, 39.9% are male, with an average age of 40.1 years.

03

Which brands do Coffee Time fans like most?

Coffee Time fans show strongest brand affinity for Specialty coffee (27.32×), Rent-to-own (22.01×), and Sunday Brunch (13.68×) over the country average.

04

Where do Coffee Time fans live in Germany?

Coffee Time fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee Time fans also like?

Beyond Coffee Time itself, the audience over-indexes on Rent-to-own (22.01×), Sunday Brunch (13.68×), Espresso (6.11×), and Mocaccino (19.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in Germany

See Coffee Time audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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