Caffeine Audience in Germany
Caffeine has an estimated audience of 1,256,314 people in Germany. 50.1% are female, 49.9% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tchibo, Coffea, Borussia Dortmund, Latte, Obi (store).
The average Caffeine fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tchibo, Coffea, Borussia Dortmund, with strongest over-indexing on Tchibo (5.41× the country average). Demographically, the Caffeine audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Caffeine fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.5 |
| Estimated audience size | 1,256,314 |
Audience persona
The typical Caffeine fan in Germany is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Tchibo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 279,189 | 1.02× |
| Bayern | 209,542 | 1.04× |
| Baden-Württemberg | 171,589 | 1× |
| Hessen | 126,078 | 1.32× |
| Niedersachsen | 117,062 | 0.96× |
| Berlin | 82,308 | 1.47× |
| Sachsen | 68,714 | 1.12× |
| Rheinland-Pfalz | 59,819 | 0.95× |
| Schleswig-Holstein | 40,502 | 0.9× |
| Brandenburg | 34,024 | 0.87× |
| Thüringen | 32,241 | 1.01× |
| Hamburg | 31,474 | 1.11× |
| Sachsen-Anhalt | 29,212 | 0.9× |
| Mecklenburg-Vorpommern | 20,780 | 0.87× |
| Saarland | 13,666 | 0.89× |
| Bremen | 10,677 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tchibo | 5.41× | Shopping |
| Coffea | 8.48× | Food & Beverages |
| Borussia Dortmund | 1.68× | Sports |
| Latte | 6.3× | Food & Beverages |
| Obi (store) | 2.14× | Shopping |
| Sugar | 4.51× | Food & Beverages |
| Coffee | 2.56× | Food & Beverages |
| Shopping | 1.55× | Shopping |
| Clothing | 1.55× | Fashion & Accessoires |
| Restaurants | 1.7× | Food & Beverages |
| Design | 1.53× | Home & Garden |
| Discount stores | 1.76× | Shopping |
| Online shopping | 1.54× | Shopping |
| REWE | 1.94× | Shopping |
| Europe | 1.73× | Travel & Leisure |
| Soccer | 1.77× | Sports |
| Beauty | 1.51× | Beauty & Wellness |
| Business | 1.56× | Business & Career |
| Software | 1.63× | Technology & Electronics |
| Kaufland | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.65 |
| Urban Lifestyle | OPEN | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
| Patriotism | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Italy | 13.9% |
| Japan | 4.8% |
See Caffeine audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Caffeine have in Germany?
Caffeine has an estimated audience of 1,256,314 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caffeine fans?
50.1% of Caffeine fans are female, 49.9% are male, with an average age of 36.5 years.
Which brands do Caffeine fans like most?
Caffeine fans show strongest brand affinity for Tchibo (5.41×), Coffea (8.48×), and Borussia Dortmund (1.68×) over the country average.
Where do Caffeine fans live in Germany?
Caffeine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 279,189), Bayern (reach 209,542), and Baden-Württemberg (reach 171,589). These three regions account for the largest share of the active audience.
What other brands do Caffeine fans also like?
Beyond Caffeine itself, the audience over-indexes on Coffea (8.48×), Borussia Dortmund (1.68×), Latte (6.3×), and Obi (store) (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caffeine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.