Rascasse Audience Intelligence

Caffeine Audience in Italy

A data profile of the people who buy, follow and care about Caffeine in Italy — modelled from more than twelve digital signal sources. Caffeine has an estimated audience of 6,856,504 people in Italy.

#628among Topic in Italy#77in Food & Beverages

The average Caffeine fan in Italy is 47.8 years old, more female, and lives primarily in Veneto.

The audience is concentrated in Veneto, Lombardy, Lazio.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caffeine profile in Italy.

Audience size
6.9M
in Italy
Gender
64.3%♀
35.7% male
Age
47.8
average years
Country rank
#877
Topic in Italy
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caffeine fans

64.3% are female, 35.7% are male, average age 47.8.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Caffeine audience in Italy
MetricValue
Female64.3%
Male35.7%
Average age47.8
Estimated audience size6,856,504
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Caffeine audience in Italy
Age bracketShare%
16-198%
20-299%
30-3916%
40-4923%
50+44%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Caffeine audience comes from Italy.

Worldwide audience distribution share by country for Caffeine
CountryShare
United States23.3%
Italy13.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caffeine audience in Italy is strongest.

Fig. 05

Top regions by affinity

Caffeine fans by region: top regions in Italy
#RegionReachAffinity×
01Veneto~3M5.93×
02Lombardy~1.5M1.10×
03Liguria~200K1.00×
04Lazio~800K0.97×
05Piedmont~500K0.97×
06Aosta Valley~20K0.96×
07Molise~30K0.94×
08Friuli-Venezia Giulia~100K0.92×
09Tuscany~400K0.91×
10Basilicata~60K0.91×
11Emilia-Romagna~500K0.90×
12Trentino-Alto Adige/Südtirol~100K0.90×
13Campania~700K0.86×
14Umbria~100K0.86×
15Sardinia~200K0.85×
16Abruzzo~100K0.82×
17Calabria~200K0.81×
18Marche~100K0.80×
19Puglia~400K0.77×
20Sicilia~400K0.73×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Caffeine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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