Rascasse Audience Intelligence

Dallmayr Target Market in Germany

A data profile of the people who buy, follow and care about Dallmayr in Germany — modelled from more than twelve digital signal sources. Dallmayr has an estimated audience of 604,005 people in Germany.

#4among Coffee in Germany#1319among Brand in Germany#474in Food & Beverages

The average Dallmayr fan in Germany is 45.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Costa Coffee, Starbucks, Iced coffee, with strongest over-indexing on Costa Coffee (47.08× the country average).

Demographically, the Dallmayr audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dallmayr fan in Germany is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallmayr profile in Germany.

Audience size
604K
in Germany
Gender
56.6%♀
43.4% male
Age
45.1
average years
Country rank
#10044
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dallmayr

56.6% are female, 43.4% are male, average age 45.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Dallmayr audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age45.1
Estimated audience size604,005
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Dallmayr audience in Germany
Age bracketShare%
16-194%
20-2914%
30-3925%
40-4932%
50+25%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Dallmayr audience comes from Germany.

Worldwide audience distribution share by country for Dallmayr
CountryShare
Germany55.2%
Poland8.2%
Austria4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallmayr audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dallmayr customers by region in Germany
#RegionReachAffinity×
01Bayern~400K3.66×
02Saarland~9K1.21×
03Baden-Württemberg~90K1.10×
04Hessen~50K1.01×
05Rheinland-Pfalz~30K0.92×
06Hamburg~10K0.87×
07Bremen~4K0.85×
08Berlin~20K0.81×
09Nordrhein-Westfalen~100K0.80×
10Thüringen~10K0.79×
11Niedersachsen~50K0.76×
12Sachsen~20K0.76×
13Brandenburg~10K0.71×
14Schleswig-Holstein~20K0.69×
15Sachsen-Anhalt~10K0.67×
16Mecklenburg-Vorpommern~7K0.61×
Fig. 06

Affinity by region

Affinity by region — Dallmayr, Germany
0.61×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallmayr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallmayr audience
#·InterestCategoryAffinity×
01Coffeeshop CompanyBusiness & Career63.01×
02Costa CoffeeFood & Beverages47.08×
03IllyFood & Beverages37.12×
04360Music & Radio37.12×
05Drip brewFood & Beverages34.73×
06Caffè AmericanoFood & Beverages33.24×
07FrappuccinoFood & Beverages30.79×
08MocaccinoFood & Beverages28.84×
09TassimoFood & Beverages27.46×
10MelittaFood & Beverages24.53×
11Iced coffeeFood & Beverages21.76×
12Arabic coffeeFood & Beverages19.98×
13LavazzaFood & Beverages17.61×
14Specialty coffeeFood & Beverages13.68×
15Coffee roastingFood & Beverages10.83×
16StarbucksFood & Beverages10.54×
17Alfons SchuhbeckFood & Beverages9.14×
18Espresso machineHome & Garden7.76×
19TchiboShopping7.42×
20CoffeemakerHome & Garden6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallmayr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallmayr audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.18×
IndulgenceJOY1.89×
Price SensitivityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallmayr audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Risk AppetiteTHRILL0.97×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dallmayr's target market in Germany?

Dallmayr's target market in Germany covers an estimated 604,005 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Dallmayr customers?

56.6% of the Dallmayr audience are female, 43.4% are male, with an average age of 45.1 years.

03

Which brands do Dallmayr fans like most?

Dallmayr fans show strongest brand affinity for Costa Coffee (47.08×), Starbucks (10.54×), and Iced coffee (21.76×) over the country average.

04

Where do Dallmayr fans live in Germany?

Dallmayr fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dallmayr fans also like?

Beyond Dallmayr itself, the audience over-indexes on Starbucks (10.54×), Iced coffee (21.76×), Coffeeshop Company (63.01×), and Tchibo (7.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in Germany

See Dallmayr audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dallmayr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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