Dallmayr Audience in Germany
Dallmayr has an estimated audience of 614,077 people in Germany. 56.6% are female, 43.4% are male, average age 45.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Costa Coffee, Starbucks, Iced coffee, Coffeeshop Company, Tchibo.
The average Dallmayr fan in Germany is 45.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Costa Coffee, Starbucks, Iced coffee, with strongest over-indexing on Costa Coffee (47.08× the country average). Demographically, the Dallmayr audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Dallmayr fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.1 |
| Estimated audience size | 614,077 |
Audience persona
The typical Dallmayr fan in Germany is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 345,045 | 3.5× |
| Nordrhein-Westfalen | 111,763 | 0.83× |
| Baden-Württemberg | 94,137 | 1.12× |
| Hessen | 49,866 | 1.07× |
| Niedersachsen | 45,705 | 0.77× |
| Rheinland-Pfalz | 27,671 | 0.9× |
| Berlin | 24,447 | 0.89× |
| Sachsen | 21,839 | 0.73× |
| Schleswig-Holstein | 15,228 | 0.69× |
| Brandenburg | 13,362 | 0.7× |
| Hamburg | 12,647 | 0.91× |
| Thüringen | 10,737 | 0.69× |
| Sachsen-Anhalt | 9,890 | 0.62× |
| Saarland | 9,666 | 1.28× |
| Mecklenburg-Vorpommern | 6,162 | 0.53× |
| Bremen | 4,115 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Coffee | 47.08× | Food & Beverages |
| Starbucks | 10.54× | Food & Beverages |
| Iced coffee | 21.76× | Food & Beverages |
| Coffeeshop Company | 63.01× | Business & Career |
| Tchibo | 7.42× | Shopping |
| Arabic coffee | 19.98× | Food & Beverages |
| Tassimo | 27.46× | Food & Beverages |
| Mocaccino | 28.84× | Food & Beverages |
| 360 | 37.12× | Music & Radio |
| Specialty coffee | 13.68× | Food & Beverages |
| Frappuccino | 30.79× | Food & Beverages |
| Caffè Americano | 33.24× | Food & Beverages |
| Illy | 37.12× | Food & Beverages |
| Lavazza | 17.61× | Food & Beverages |
| Alfons Schuhbeck | 9.14× | Food & Beverages |
| Coffee roasting | 10.83× | Food & Beverages |
| Drip brew | 34.73× | Food & Beverages |
| Melitta | 24.53× | Food & Beverages |
| Coffeemaker | 6.94× | Home & Garden |
| Espresso machine | 7.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| Healthy Lifestyle | BALANCE | 1.65 |
| Quality Awareness | PREMIUM | 1.65 |
| Pet Ownership | JOY | 1.61 |
| Career Orientation | POWER | 1.54 |
| Convenience Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.8% |
| Poland | 8.0% |
| Austria | 4.6% |
See Dallmayr audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Dallmayr have in Germany?
Dallmayr has an estimated audience of 614,077 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dallmayr fans?
56.6% of Dallmayr fans are female, 43.4% are male, with an average age of 45.1 years.
Which brands do Dallmayr fans like most?
Dallmayr fans show strongest brand affinity for Costa Coffee (47.08×), Starbucks (10.54×), and Iced coffee (21.76×) over the country average.
Where do Dallmayr fans live in Germany?
Dallmayr fans in Germany are most concentrated in Bayern (reach 345,045), Nordrhein-Westfalen (reach 111,763), and Baden-Württemberg (reach 94,137). These three regions account for the largest share of the active audience.
What other brands do Dallmayr fans also like?
Beyond Dallmayr itself, the audience over-indexes on Starbucks (10.54×), Iced coffee (21.76×), Coffeeshop Company (63.01×), and Tchibo (7.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dallmayr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.