Espresso machine Audience in Germany
Espresso machine has an estimated audience of 1,770,094 people in Germany. 55.3% are female, 44.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coffeemaker, Coffee roasting, Galatasaray S.K., Tchibo, Coffee lovers.
The average Espresso machine fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coffeemaker, Coffee roasting, Galatasaray S.K., with strongest over-indexing on Coffeemaker (5.5× the country average). Demographically, the Espresso machine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Espresso machine fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 39.9 |
| Estimated audience size | 1,770,094 |
Audience persona
The typical Espresso machine fan in Germany is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Coffeemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 427,591 | 1.1× |
| Bayern | 365,743 | 1.29× |
| Baden-Württemberg | 319,856 | 1.32× |
| Niedersachsen | 165,541 | 0.96× |
| Hessen | 155,891 | 1.16× |
| Rheinland-Pfalz | 96,625 | 1.09× |
| Berlin | 81,425 | 1.03× |
| Sachsen | 78,472 | 0.9× |
| Schleswig-Holstein | 62,421 | 0.98× |
| Brandenburg | 45,942 | 0.84× |
| Hamburg | 43,565 | 1.09× |
| Thüringen | 37,668 | 0.84× |
| Sachsen-Anhalt | 32,383 | 0.71× |
| Mecklenburg-Vorpommern | 24,984 | 0.74× |
| Saarland | 23,575 | 1.08× |
| Bremen | 13,204 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coffeemaker | 5.5× | Home & Garden |
| Coffee roasting | 6.81× | Food & Beverages |
| Galatasaray S.K. | 2.2× | Sports |
| Tchibo | 2.3× | Shopping |
| Coffee lovers | 6.97× | Food & Beverages |
| Netto Marken-Discount | 1.51× | Shopping |
| Nespresso | 4.55× | Food & Beverages |
| Starbucks | 2.29× | Food & Beverages |
| Dallmayr | 6.56× | Food & Beverages |
| Arabic coffee | 4.84× | Food & Beverages |
| Costa Coffee | 8.52× | Food & Beverages |
| Espresso | 2.29× | Food & Beverages |
| Coffee bean | 2.51× | Food & Beverages |
| Coffee preparation | 2.8× | Home & Garden |
| Specialty coffee | 3.78× | Food & Beverages |
| Coffea | 3.64× | Food & Beverages |
| Instant coffee | 5.91× | Food & Beverages |
| Kitchenware | 1.85× | Home & Garden |
| Latte macchiato | 7.22× | Food & Beverages |
| QVC | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.05 |
| DIY Mentality | THRILL | 1.94 |
| Design Affinity | PREMIUM | 1.91 |
| Urban Lifestyle | OPEN | 1.84 |
| Luxury Orientation | PREMIUM | 1.84 |
| Sports Activity | POWER | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 8.3% |
| China | 7.8% |
See Espresso machine audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Espresso machine have in Germany?
Espresso machine has an estimated audience of 1,770,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Espresso machine fans?
55.3% of Espresso machine fans are female, 44.7% are male, with an average age of 39.9 years.
Which brands do Espresso machine fans like most?
Espresso machine fans show strongest brand affinity for Coffeemaker (5.5×), Coffee roasting (6.81×), and Galatasaray S.K. (2.2×) over the country average.
Where do Espresso machine fans live in Germany?
Espresso machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 427,591), Bayern (reach 365,743), and Baden-Württemberg (reach 319,856). These three regions account for the largest share of the active audience.
What other brands do Espresso machine fans also like?
Beyond Espresso machine itself, the audience over-indexes on Coffee roasting (6.81×), Galatasaray S.K. (2.2×), Tchibo (2.3×), and Coffee lovers (6.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Espresso machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.