Rascasse Audience Intelligence

Espresso machine Audience in Germany

A data profile of the people who buy, follow and care about Espresso machine in Germany — modelled from more than twelve digital signal sources. Espresso machine has an estimated audience of 1,770,094 people in Germany.

#2132among Topic in Germany#292in Home & Garden

The average Espresso machine fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Coffeemaker, Coffee roasting, Galatasaray S.K., with strongest over-indexing on Coffeemaker (5.5× the country average).

Demographically, the Espresso machine audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Espresso machine fan in Germany is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Coffeemaker.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espresso machine profile in Germany.

Audience size
1.8M
in Germany
Gender
55.3%♀
44.7% male
Age
39.9
average years
Country rank
#3796
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Espresso machine fans

55.3% are female, 44.7% are male, average age 39.9.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Espresso machine audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age39.9
Estimated audience size1,770,094
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Espresso machine audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Espresso machine audience comes from Germany.

Worldwide audience distribution share by country for Espresso machine
CountryShare
Japan15.3%
United States8.3%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espresso machine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Espresso machine fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.28×
02Bayern~300K1.22×
03Hessen~200K1.13×
04Saarland~20K1.13×
05Berlin~90K1.11×
06Rheinland-Pfalz~100K1.10×
07Hamburg~40K1.09×
08Nordrhein-Westfalen~400K1.06×
09Niedersachsen~200K0.96×
10Schleswig-Holstein~60K0.96×
11Bremen~10K0.93×
12Sachsen~80K0.90×
13Thüringen~40K0.88×
14Brandenburg~50K0.86×
15Mecklenburg-Vorpommern~30K0.80×
16Sachsen-Anhalt~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Espresso machine, Germany
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espresso machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espresso machine audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages8.52×
02Coffee loversFood & Beverages6.97×
03Coffee roastingFood & Beverages6.81×
04DallmayrFood & Beverages6.56×
05Instant coffeeFood & Beverages5.91×
06CoffeemakerHome & Garden5.50×
07Arabic coffeeFood & Beverages4.84×
08NespressoFood & Beverages4.55×
09Specialty coffeeFood & Beverages3.78×
10CoffeaFood & Beverages3.64×
11Coffee preparationHome & Garden2.80×
12Coffee beanFood & Beverages2.51×
13TchiboShopping2.30×
14StarbucksFood & Beverages2.29×
15EspressoFood & Beverages2.29×
16Galatasaray S.K.Sports2.20×
17KitchenwareHome & Garden1.85×
18QVCMovies & TV1.59×
19Sunday NaturalHealth1.56×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espresso machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espresso machine audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.25×
Price SensitivityPREMIUM1.23×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espresso machine audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.04×
ExtroversionTHRILL1.04×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Espresso machine have in Germany?

Espresso machine has an estimated audience of 1,770,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Espresso machine fans?

55.3% of Espresso machine fans are female, 44.7% are male, with an average age of 39.9 years.

03

Which brands do Espresso machine fans like most?

Espresso machine fans show strongest brand affinity for Coffeemaker (5.5×), Coffee roasting (6.81×), and Galatasaray S.K. (2.2×) over the country average.

04

Where do Espresso machine fans live in Germany?

Espresso machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Espresso machine fans also like?

Beyond Espresso machine itself, the audience over-indexes on Coffee roasting (6.81×), Galatasaray S.K. (2.2×), Tchibo (2.3×), and Coffee lovers (6.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Espresso machine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Espresso machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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