Rascasse Audience Intelligence

Espresso machine Audience in United States

A data profile of the people who buy, follow and care about Espresso machine in United States — modelled from more than twelve digital signal sources. Espresso machine has an estimated audience of 3,191,700 people in United States.

#4937among Topic in United States#601in Home & Garden

The average Espresso machine fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food, Cake decorating, Starbucks, with strongest over-indexing on Food (1.62× the country average).

Demographically, the Espresso machine audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Espresso machine fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Food.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espresso machine profile in United States.

Audience size
3.2M
in United States
Gender
58.0%♀
42.0% male
Age
37.8
average years
Country rank
#9762
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Espresso machine fans

58.0% are female, 42.0% are male, average age 37.8.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Espresso machine audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.8
Estimated audience size3,191,700
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Espresso machine audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Espresso machine audience comes from United States.

Worldwide audience distribution share by country for Espresso machine
CountryShare
Japan15.3%
United States8.3%
China7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espresso machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Espresso machine fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.31×
02California~500K1.29×
03Washington~80K1.27×
04Oregon~40K1.21×
05Alaska~8K1.19×
06Arizona~80K1.16×
07Colorado~60K1.14×
08Idaho~20K1.14×
09Texas~300K1.11×
10North Dakota~7K1.11×
11Kansas~30K1.10×
12Nebraska~20K1.08×
13South Dakota~8K1.08×
14Iowa~30K1.06×
15Tennessee~70K1.05×
16Missouri~50K1.04×
17Michigan~90K1.03×
18Oklahoma~40K1.01×
19Arkansas~30K1.01×
20Illinois~100K1.00×
21Minnesota~50K0.99×
22Hawaii~10K0.99×
23Vermont~6K0.99×
24North Carolina~90K0.98×
25Massachusetts~60K0.98×
26Indiana~60K0.98×
27Kentucky~40K0.98×
28Nevada~30K0.98×
29New Mexico~20K0.98×
30Pennsylvania~100K0.95×
31Connecticut~30K0.95×
32Maine~10K0.95×
33Florida~200K0.94×
34Louisiana~40K0.94×
35Ohio~90K0.93×
36Virginia~70K0.93×
37South Carolina~40K0.93×
38Wisconsin~40K0.93×
39Rhode Island~9K0.93×
40Georgia~90K0.92×
41West Virginia~10K0.92×
42New York~200K0.91×
43New Hampshire~10K0.91×
44New Jersey~70K0.89×
45Alabama~40K0.89×
46Utah~30K0.89×
47Washington, District of Columbia~8K0.83×
48Mississippi~20K0.82×
49Maryland~40K0.77×
50Delaware~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Espresso machine, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espresso machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espresso machine audience
#·InterestCategoryAffinity×
01FrescaFood & Beverages19.27×
02Pressed JuiceryFood & Beverages17.54×
03Blue Bottle Coffee CompanyFood & Beverages6.88×
04Coffee roastingFood & Beverages6.81×
05CoffeemakerHome & Garden5.75×
06Iced coffeeFood & Beverages5.72×
07Chocolate brownieFood & Beverages5.46×
08NespressoFood & Beverages5.30×
09Gourmet FoodsFood & Beverages5.28×
10Cake decoratingFood & Beverages5.18×
11White wineFood & Beverages5.18×
12Chocolate cakeFood & Beverages4.69×
13CheesecakeFood & Beverages4.19×
14Healthy foodHealth3.61×
15HoneyFood & Beverages3.59×
16BrunchFood & Beverages3.40×
17DinnerFood & Beverages2.32×
18StarbucksFood & Beverages2.17×
19SubwayFood & Beverages2.02×
20FoodFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espresso machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espresso machine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.98×
Convenience OrientationPREMIUM1.54×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espresso machine audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Espresso machine have in United States?

Espresso machine has an estimated audience of 3,191,700 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Espresso machine fans?

58.0% of Espresso machine fans are female, 42.0% are male, with an average age of 37.8 years.

03

Which brands do Espresso machine fans like most?

Espresso machine fans show strongest brand affinity for Food (1.62×), Cake decorating (5.18×), and Starbucks (2.17×) over the country average.

04

Where do Espresso machine fans live in United States?

Espresso machine fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Espresso machine fans also like?

Beyond Espresso machine itself, the audience over-indexes on Cake decorating (5.18×), Starbucks (2.17×), Pressed Juicery (17.54×), and Chocolate brownie (5.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Espresso machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Espresso machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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