Espresso machine Audience in United States

Espresso machine logo

Espresso machine has an estimated audience of 3,191,700 people in United States. 58.0% are female, 42.0% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Food, Cake decorating, Starbucks, Pressed Juicery, Chocolate brownie.

The average Espresso machine fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food, Cake decorating, Starbucks, with strongest over-indexing on Food (1.62× the country average). Demographically, the Espresso machine audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Espresso machine fans

Demographic split for Espresso machine audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.8
Estimated audience size3,191,700

Audience persona

The typical Espresso machine fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Espresso machine in United States
RegionReachAffinity
California469,6301.34×
Texas308,0061.12×
Florida213,4320.99×
New York172,7690.97×
Illinois113,8601.07×
Pennsylvania101,8750.95×
North Carolina93,3100.97×
Ohio92,9310.95×
Georgia91,0550.93×
Michigan88,5191.06×
Washington86,7191.35×
Arizona75,7071.16×
New Jersey74,7910.92×
Virginia74,6650.96×
Tennessee66,2341.03×
Massachusetts64,4681.03×
Colorado60,3351.2×
Indiana56,4920.97×
Missouri54,7101.06×
Oregon47,9841.31×
Minnesota45,9881.01×
South Carolina44,3650.92×
Wisconsin43,5270.91×
Maryland43,4370.79×
Kentucky39,1500.98×
Louisiana38,9230.95×
Oklahoma37,0051.04×
Alabama36,7210.82×
Nevada31,8821.03×
Connecticut31,0820.97×
Kansas28,2381.12×
Iowa27,6641.05×
Arkansas26,0670.99×
Utah25,9190.91×
Mississippi19,7590.75×
Idaho18,1301.13×
Nebraska17,3381.08×
New Mexico15,1300.95×
Hawaii12,6660.92×
West Virginia12,0730.81×
Montana11,7771.33×
New Hampshire10,8650.86×
Maine10,6710.93×
Rhode Island9,0150.89×
Washington, District of Columbia8,2910.86×
Alaska7,8461.15×
South Dakota7,5571.02×
North Dakota6,6061.01×
Delaware5,6440.64×
Vermont5,3430.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Espresso machine audience
BrandAffinityCategory
Food1.62×Food & Beverages
Cake decorating5.18×Food & Beverages
Starbucks2.17×Food & Beverages
Pressed Juicery17.54×Food & Beverages
Chocolate brownie5.46×Food & Beverages
Gourmet Foods5.28×Food & Beverages
Dinner2.32×Food & Beverages
Coffee roasting6.81×Food & Beverages
Iced coffee5.72×Food & Beverages
White wine5.18×Food & Beverages
Fresca19.27×Food & Beverages
Subway2.02×Food & Beverages
Coffeemaker5.75×Home & Garden
Honey3.59×Food & Beverages
Brunch3.4×Food & Beverages
Chocolate cake4.69×Food & Beverages
Cheesecake4.19×Food & Beverages
Healthy food3.61×Health
Blue Bottle Coffee Company6.88×Food & Beverages
Nespresso5.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Espresso machine audience
TraitClusterScore
Design AffinityPREMIUM2.67
IndulgenceJOY2.19
SustainabilityBALANCE2.14
Luxury OrientationPREMIUM1.86
LGBTQ+ IdentityOPEN1.82
Sports ActivityPOWER1.8

Worldwide distribution

Worldwide audience distribution share by country for Espresso machine
CountryShare
Japan15.4%
United States8.3%
China7.8%

See Espresso machine audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Espresso machine have in United States?

Espresso machine has an estimated audience of 3,191,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Espresso machine fans?

58.0% of Espresso machine fans are female, 42.0% are male, with an average age of 37.8 years.

Which brands do Espresso machine fans like most?

Espresso machine fans show strongest brand affinity for Food (1.62×), Cake decorating (5.18×), and Starbucks (2.17×) over the country average.

Where do Espresso machine fans live in United States?

Espresso machine fans in United States are most concentrated in California (reach 469,630), Texas (reach 308,006), and Florida (reach 213,432). These three regions account for the largest share of the active audience.

What other brands do Espresso machine fans also like?

Beyond Espresso machine itself, the audience over-indexes on Cake decorating (5.18×), Starbucks (2.17×), Pressed Juicery (17.54×), and Chocolate brownie (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Espresso machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.