Rascasse Audience Intelligence

Coffeemaker Audience in United States

A data profile of the people who buy, follow and care about Coffeemaker in United States — modelled from more than twelve digital signal sources. Coffeemaker has an estimated audience of 6,445,205 people in United States.

#3207among Topic in United States#384in Home & Garden

The average Coffeemaker fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cappuccino, The Green Mile, Coffee roasting, with strongest over-indexing on Cappuccino (7.75× the country average).

Demographically, the Coffeemaker audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffeemaker fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Cappuccino.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffeemaker profile in United States.

Audience size
6.4M
in United States
Gender
63.7%♀
36.3% male
Age
40.9
average years
Country rank
#5395
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffeemaker fans

63.7% are female, 36.3% are male, average age 40.9.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Coffeemaker audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.9
Estimated audience size6,445,205
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Coffeemaker audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Coffeemaker audience comes from United States.

Worldwide audience distribution share by country for Coffeemaker
CountryShare
Japan11.3%
United States9.5%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffeemaker audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffeemaker fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K1.14×
02Indiana~100K1.13×
03Wisconsin~100K1.12×
04Maine~30K1.12×
05Texas~600K1.11×
06New Hampshire~30K1.11×
07Montana~20K1.10×
08Florida~500K1.09×
09Illinois~200K1.09×
10Connecticut~70K1.09×
11Pennsylvania~200K1.08×
12South Carolina~100K1.08×
13Tennessee~100K1.05×
14Massachusetts~100K1.05×
15Minnesota~100K1.05×
16New Mexico~30K1.05×
17Alabama~90K1.04×
18Vermont~10K1.04×
19Georgia~200K1.03×
20North Carolina~200K1.03×
21New Jersey~200K1.03×
22Kentucky~80K1.03×
23Kansas~50K1.03×
24California~700K1.02×
25Ohio~200K1.02×
26Arizona~100K1.02×
27Missouri~100K1.02×
28Idaho~30K1.02×
29Nebraska~30K1.01×
30New York~400K1.00×
31Virginia~200K1.00×
32Colorado~100K0.99×
33Oklahoma~70K0.99×
34North Dakota~10K0.98×
35Mississippi~50K0.97×
36Arkansas~50K0.97×
37Iowa~50K0.97×
38South Dakota~10K0.97×
39Oregon~70K0.96×
40Louisiana~80K0.95×
41Nevada~60K0.93×
42West Virginia~30K0.93×
43Rhode Island~20K0.92×
44Washington~100K0.91×
45Delaware~20K0.91×
46Maryland~100K0.90×
47Alaska~10K0.84×
48Utah~50K0.82×
49Hawaii~20K0.80×
50Washington, District of Columbia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Coffeemaker, United States
0.73×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffeemaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffeemaker audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages23.47×
02The Green MileMovies & TV18.18×
03NescaféFood & Beverages13.27×
04Drip brewFood & Beverages11.04×
05Impulse purchaseShopping9.28×
06Arabic coffeeFood & Beverages9.07×
07Coffee roastingFood & Beverages8.53×
08CappuccinoFood & Beverages7.75×
09Specialty coffeeFood & Beverages6.53×
10NespressoFood & Beverages5.70×
11Fair tradeBusiness & Career5.54×
12Tim HortonSports4.86×
13EspressoFood & Beverages4.58×
14CaffeineFood & Beverages3.31×
15CutleryHome & Garden3.28×
16Non-alcoholic beverageFood & Beverages3.23×
17PhilanthropyArts & Culture2.16×
18Italian cuisineFood & Beverages2.08×
19Trader Joe'sShopping2.06×
20Local foodFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffeemaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffeemaker audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
Quality AwarenessPREMIUM1.58×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffeemaker audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
TraditionCONSERVATISM0.88×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffeemaker have in United States?

Coffeemaker has an estimated audience of 6,445,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffeemaker fans?

63.7% of Coffeemaker fans are female, 36.3% are male, with an average age of 40.9 years.

03

Which brands do Coffeemaker fans like most?

Coffeemaker fans show strongest brand affinity for Cappuccino (7.75×), The Green Mile (18.18×), and Coffee roasting (8.53×) over the country average.

04

Where do Coffeemaker fans live in United States?

Coffeemaker fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Coffeemaker fans also like?

Beyond Coffeemaker itself, the audience over-indexes on The Green Mile (18.18×), Coffee roasting (8.53×), Costa Coffee (23.47×), and Espresso (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Coffeemaker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffeemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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