Coffeemaker Audience in United States

Coffeemaker has an estimated audience of 6,445,205 people in United States. 63.7% are female, 36.3% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Coffeemaker fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Coffeemaker audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coffeemaker fans

Demographic split for Coffeemaker audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.9
Estimated audience size6,445,205

Audience persona

The typical Coffeemaker fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Coffeemaker in United States
RegionReachAffinity
California771,5401.09×
Texas654,9361.18×
Florida499,8461.15×
New York375,4471.04×
Illinois249,0001.16×
Pennsylvania235,5671.09×
Georgia214,1821.08×
North Carolina207,5681.07×
Ohio207,2461.04×
Michigan196,7221.17×
New Jersey173,6341.06×
Virginia165,2021.05×
Arizona141,5161.08×
Tennessee135,7241.05×
Indiana134,1051.14×
Massachusetts133,8221.05×
Washington122,8440.95×
Missouri111,3621.07×
Wisconsin108,7941.12×
South Carolina105,8981.09×
Colorado100,9740.99×
Maryland100,8430.91×
Minnesota97,2031.05×
Alabama93,0451.03×
Kentucky84,1491.04×
Louisiana76,0340.91×
Oklahoma74,2961.04×
Oregon72,5820.98×
Connecticut70,8471.1×
Nevada58,6710.94×
Kansas52,5601.03×
Arkansas51,4770.97×
Iowa50,6980.95×
Mississippi50,2030.95×
Utah46,8250.81×
New Mexico33,7531.04×
Idaho32,7651.01×
Nebraska32,7031.01×
New Hampshire26,1011.03×
West Virginia25,8040.86×
Maine24,5351.06×
Hawaii20,1590.73×
Montana18,7421.05×
Rhode Island17,7950.87×
Delaware15,1770.85×
South Dakota14,0050.94×
Washington, District of Columbia13,9800.72×
North Dakota11,6260.88×
Vermont10,6920.94×
Alaska9,9300.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffeemaker audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage28.33×Cars & Mobility
Income tax13.19×Business & Career
Costa Coffee36.42×Food & Beverages
Specialty coffee10.26×Food & Beverages
Horoscope8.26×Health
Whole grain13.01×Food & Beverages
The Green Mile19.38×Movies & TV
Honda HR-V19.26×Cars & Mobility
MSN2.93×News
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.83×Music & Radio
Nescafé19.17×Food & Beverages
Hobby Lobby2.6×Home & Garden
Do it yourself (DIY)2.19×Home & Garden
Blended whiskey8×Food & Beverages
Aldi2.49×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffeemaker audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
IndulgenceJOY2.12
Design AffinityPREMIUM2.07
SustainabilityBALANCE1.92
Risk AppetiteTHRILL1.88
Quality AwarenessPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Coffeemaker
CountryShare
Japan11.3%
United States9.5%
China6.1%

See Coffeemaker audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coffeemaker have in United States?

Coffeemaker has an estimated audience of 6,445,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffeemaker fans?

63.7% of Coffeemaker fans are female, 36.3% are male, with an average age of 40.9 years.

Which brands do Coffeemaker fans like most?

Coffeemaker fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Coffeemaker fans live in United States?

Coffeemaker fans in United States are most concentrated in California (reach 771,540), Texas (reach 654,936), and Florida (reach 499,846). These three regions account for the largest share of the active audience.

What other brands do Coffeemaker fans also like?

Beyond Coffeemaker itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (28.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffeemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.