Coffeemaker Audience in United States

Coffeemaker logo

Coffeemaker has an estimated audience of 6,445,205 people in United States. 63.7% are female, 36.3% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Elsword, Bank account, Natural rubber, Collectable.

The average Coffeemaker fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Elsword, Bank account, with strongest over-indexing on Regional styles of Mexican music (36.42× the country average). Demographically, the Coffeemaker audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coffeemaker fans

Demographic split for Coffeemaker audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.9
Estimated audience size6,445,205

Audience persona

The typical Coffeemaker fan in United States is more female, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Coffeemaker in United States
RegionReachAffinity
California771,5401.09×
Texas654,9361.18×
Florida499,8461.15×
New York375,4471.04×
Illinois249,0001.16×
Pennsylvania235,5671.09×
Georgia214,1821.08×
North Carolina207,5681.07×
Ohio207,2461.04×
Michigan196,7221.17×
New Jersey173,6341.06×
Virginia165,2021.05×
Arizona141,5161.08×
Tennessee135,7241.05×
Indiana134,1051.14×
Massachusetts133,8221.05×
Washington122,8440.95×
Missouri111,3621.07×
Wisconsin108,7941.12×
South Carolina105,8981.09×
Colorado100,9740.99×
Maryland100,8430.91×
Minnesota97,2031.05×
Alabama93,0451.03×
Kentucky84,1491.04×
Louisiana76,0340.91×
Oklahoma74,2961.04×
Oregon72,5820.98×
Connecticut70,8471.1×
Nevada58,6710.94×
Kansas52,5601.03×
Arkansas51,4770.97×
Iowa50,6980.95×
Mississippi50,2030.95×
Utah46,8250.81×
New Mexico33,7531.04×
Idaho32,7651.01×
Nebraska32,7031.01×
New Hampshire26,1011.03×
West Virginia25,8040.86×
Maine24,5351.06×
Hawaii20,1590.73×
Montana18,7421.05×
Rhode Island17,7950.87×
Delaware15,1770.85×
South Dakota14,0050.94×
Washington, District of Columbia13,9800.72×
North Dakota11,6260.88×
Vermont10,6920.94×
Alaska9,9300.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffeemaker audience
BrandAffinityCategory
Regional styles of Mexican music36.42×Music & Radio
Elsword28.33×Games
Bank account3.66×Business & Career
Natural rubber2.96×Cars & Mobility
Collectable1.55×Kids & Family
Israel1.97×Travel & Leisure
Product design1.69×Business & Career
JDSU2.43×Business & Career
Stamp collecting2.79×Home & Garden
Home staging2.98×Home & Garden
Jeep Wagoneer3.22×Cars & Mobility
Mothercare1.78×Kids & Family
Women's empowerment2.04×Politics & Society
Halsey, Oregon3.61×Travel & Leisure
Cachorro2.21×Pets & Animals
John Havlicek5.98×Sports
Acoustic music1.75×Music & Radio
Sensibility20.83×Politics & Society
N1 road (South Africa)1.52×Travel & Leisure
Hocus Pocus1.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffeemaker audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
IndulgenceJOY2.12
Design AffinityPREMIUM2.07
SustainabilityBALANCE1.92
Risk AppetiteTHRILL1.88
Quality AwarenessPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Coffeemaker
CountryShare
Japan11.3%
United States9.5%
China6.1%

See Coffeemaker audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coffeemaker have in United States?

Coffeemaker has an estimated audience of 6,445,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffeemaker fans?

63.7% of Coffeemaker fans are female, 36.3% are male, with an average age of 40.9 years.

Which brands do Coffeemaker fans like most?

Coffeemaker fans show strongest brand affinity for Regional styles of Mexican music (36.42×), Elsword (28.33×), and Bank account (3.66×) over the country average.

Where do Coffeemaker fans live in United States?

Coffeemaker fans in United States are most concentrated in California (reach 771,540), Texas (reach 654,936), and Florida (reach 499,846). These three regions account for the largest share of the active audience.

What other brands do Coffeemaker fans also like?

Beyond Coffeemaker itself, the audience over-indexes on Elsword (28.33×), Bank account (3.66×), Natural rubber (2.96×), and Collectable (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffeemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.