Fair trade Audience in United States
Fair trade has an estimated audience of 4,073,877 people in United States. 66.7% are female, 33.3% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Menards, Iced coffee, Ethical consumerism, Macy's, Nordstrom rack.
The average Fair trade fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Menards, Iced coffee, Ethical consumerism, with strongest over-indexing on Menards (4.12× the country average). Demographically, the Fair trade audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Fair trade fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.0 |
| Estimated audience size | 4,073,877 |
Audience persona
The typical Fair trade fan in United States is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Menards.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 535,631 | 1.2× |
| Texas | 310,999 | 0.89× |
| New York | 283,548 | 1.25× |
| Florida | 272,495 | 0.99× |
| Illinois | 149,845 | 1.1× |
| Arizona | 148,474 | 1.78× |
| Pennsylvania | 139,746 | 1.02× |
| Wisconsin | 137,694 | 2.25× |
| Virginia | 132,506 | 1.34× |
| North Carolina | 131,084 | 1.07× |
| Ohio | 123,525 | 0.98× |
| Georgia | 111,236 | 0.89× |
| Washington | 107,480 | 1.32× |
| New Jersey | 105,418 | 1.02× |
| Massachusetts | 92,617 | 1.15× |
| Michigan | 86,888 | 0.82× |
| Maryland | 71,791 | 1.02× |
| Indiana | 66,294 | 0.89× |
| Colorado | 64,308 | 1× |
| Minnesota | 62,821 | 1.08× |
| Tennessee | 61,513 | 0.75× |
| Oregon | 54,624 | 1.17× |
| Missouri | 50,280 | 0.77× |
| South Carolina | 50,006 | 0.82× |
| Connecticut | 43,876 | 1.07× |
| Kentucky | 41,187 | 0.81× |
| Iowa | 35,629 | 1.06× |
| Alabama | 34,667 | 0.61× |
| Washington, District of Columbia | 32,022 | 2.62× |
| Louisiana | 31,657 | 0.6× |
| Kansas | 28,746 | 0.9× |
| Utah | 27,827 | 0.76× |
| Nevada | 25,590 | 0.65× |
| Oklahoma | 25,019 | 0.55× |
| Arkansas | 20,467 | 0.61× |
| Nebraska | 20,228 | 0.99× |
| Mississippi | 18,849 | 0.56× |
| New Hampshire | 17,096 | 1.06× |
| Hawaii | 16,015 | 0.91× |
| Maine | 15,810 | 1.08× |
| Idaho | 15,168 | 0.74× |
| West Virginia | 14,264 | 0.75× |
| Rhode Island | 13,069 | 1.01× |
| Vermont | 11,162 | 1.56× |
| New Mexico | 11,102 | 0.54× |
| Montana | 10,529 | 0.93× |
| Alaska | 8,627 | 0.99× |
| Delaware | 8,624 | 0.77× |
| North Dakota | 7,228 | 0.86× |
| South Dakota | 5,938 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Menards | 4.12× | Home & Garden |
| Iced coffee | 6.92× | Food & Beverages |
| Ethical consumerism | 6.67× | Shopping |
| Macy's | 2.17× | Shopping |
| Nordstrom rack | 2.45× | Fashion & Accessoires |
| Old Navy | 1.98× | Fashion & Accessoires |
| Hobby Lobby | 1.9× | Home & Garden |
| Gift | 1.58× | Shopping |
| Handicraft | 1.89× | Home & Garden |
| Kohl's | 1.8× | Shopping |
| IKEA | 1.96× | Home & Garden |
| Coffeemaker | 5.54× | Home & Garden |
| Pottery Barn | 2.49× | Home & Garden |
| Artisan | 2.82× | Home & Garden |
| Texas Roadhouse | 1.74× | Food & Beverages |
| Garden | 1.6× | Home & Garden |
| Organic food | 1.84× | Food & Beverages |
| Etsy | 2× | Fashion & Accessoires |
| Wool | 2.45× | Fashion & Accessoires |
| Whole Foods Market | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.79 |
| Design Affinity | PREMIUM | 2.11 |
| Mindfulness | BALANCE | 1.64 |
| Indulgence | JOY | 1.54 |
| Community Orientation | OPEN | 1.53 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.5% |
| United States | 13.9% |
| Philippines | 13.3% |
See Fair trade audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Fair trade have in United States?
Fair trade has an estimated audience of 4,073,877 people in United States, concentrated in California and Texas.
What is the gender split and age of Fair trade fans?
66.7% of Fair trade fans are female, 33.3% are male, with an average age of 41.0 years.
Which brands do Fair trade fans like most?
Fair trade fans show strongest brand affinity for Menards (4.12×), Iced coffee (6.92×), and Ethical consumerism (6.67×) over the country average.
Where do Fair trade fans live in United States?
Fair trade fans in United States are most concentrated in California (reach 535,631), Texas (reach 310,999), and New York (reach 283,548). These three regions account for the largest share of the active audience.
What other brands do Fair trade fans also like?
Beyond Fair trade itself, the audience over-indexes on Iced coffee (6.92×), Ethical consumerism (6.67×), Macy's (2.17×), and Nordstrom rack (2.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fair trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.