Artisan Audience in United States

Artisan logo

Artisan has an estimated audience of 23,672,172 people in United States. 62.8% are female, 37.2% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, The Historian.

The average Artisan fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Artisan audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Artisan fans

Demographic split for Artisan audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.4
Estimated audience size23,672,172

Audience persona

The typical Artisan fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Artisan in United States
RegionReachAffinity
California3,221,2091.24×
New York3,119,4242.36×
Texas2,977,9631.46×
Florida1,497,5750.93×
Ohio1,064,5851.46×
New Jersey837,9451.39×
North Carolina821,2041.15×
Indiana744,4831.72×
Illinois728,2950.92×
Michigan713,2521.15×
Pennsylvania677,0180.85×
Georgia656,3480.9×
Virginia588,4861.02×
Washington528,6411.11×
Connecticut505,9612.13×
Massachusetts466,9731×
Tennessee390,8380.82×
Arizona380,9300.79×
Maryland351,3180.86×
Wisconsin345,3570.97×
South Carolina300,0200.84×
Colorado293,2540.79×
Missouri284,1620.74×
Minnesota279,2610.82×
Oregon246,1480.91×
New Mexico233,3371.97×
Alabama229,6780.69×
Oklahoma229,0470.87×
Kentucky224,5990.76×
Arkansas221,8831.14×
Nevada209,8300.92×
Louisiana204,6260.67×
Utah170,8720.81×
Iowa138,5450.71×
Kansas125,1410.67×
Mississippi123,9230.64×
Hawaii121,2591.19×
Delaware119,8941.84×
New Hampshire98,9411.06×
West Virginia90,8490.82×
Idaho90,0960.76×
Nebraska86,0490.72×
Washington, District of Columbia62,5890.88×
Maine62,5020.74×
Rhode Island54,9980.73×
Montana45,3580.69×
Vermont37,7110.91×
South Dakota37,3080.68×
Alaska33,8990.67×
North Dakota29,3910.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Artisan audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Lulu 黃路梓茵3.35×Movies & TV
The Historian16.48×Literature
Home equity1.59×Home & Garden
Bank account1.98×Business & Career
Historic site3.35×Arts & Culture
Eurail16.57×Cars & Mobility
Vocal harmony3.22×Music & Radio
Grinch2.8×Movies & TV
Goop3.35×Internet & Social Media
JDSU1.88×Business & Career
Kendra Scott1.78×Fashion & Accessoires
Parral, Chihuahua8.99×Travel & Leisure
Jesse Plemons1.97×Movies & TV
Wok3.35×Food & Beverages
Ken Burns3.35×Movies & TV
Throne of Glass3.35×Literature
Governor of Michigan3.35×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Artisan audience
TraitClusterScore
Design AffinityPREMIUM1.76
Quality AwarenessPREMIUM1.73
SustainabilityBALANCE1.63
Luxury OrientationPREMIUM1.46
DIY MentalityTHRILL1.44
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Artisan
CountryShare
United States21.3%
China9.3%
United Kingdom5.3%

See Artisan audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Artisan have in United States?

Artisan has an estimated audience of 23,672,172 people in United States, concentrated in California and New York.

What is the gender split and age of Artisan fans?

62.8% of Artisan fans are female, 37.2% are male, with an average age of 40.4 years.

Which brands do Artisan fans like most?

Artisan fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Artisan fans live in United States?

Artisan fans in United States are most concentrated in California (reach 3,221,209), New York (reach 3,119,424), and Texas (reach 2,977,963). These three regions account for the largest share of the active audience.

What other brands do Artisan fans also like?

Beyond Artisan itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Lulu 黃路梓茵 (3.35×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.