Rascasse Audience Intelligence

Artisan Audience in United States

A data profile of the people who buy, follow and care about Artisan in United States — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 23,672,172 people in United States.

#895among Topic in United States#96in Home & Garden

The average Artisan fan in United States is 40.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Trader Joe's, Real property, IKEA, with strongest over-indexing on Trader Joe's (1.61× the country average).

Demographically, the Artisan audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artisan fan in United States is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Trader Joe's.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artisan profile in United States.

Audience size
23.7M
in United States
Gender
62.8%♀
37.2% male
Age
40.4
average years
Country rank
#1315
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artisan fans

62.8% are female, 37.2% are male, average age 40.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Artisan audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.4
Estimated audience size23,672,172
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Artisan audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Artisan audience comes from United States.

Worldwide audience distribution share by country for Artisan
CountryShare
United States21.3%
China9.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artisan audience in United States is strongest.

Fig. 05

Top regions by affinity

Artisan fans by region: top regions in United States
#RegionReachAffinity×
01New York~3.5M2.55×
02Indiana~900K2.04×
03Connecticut~400K1.86×
04New Mexico~200K1.76×
05Ohio~1M1.67×
06Delaware~100K1.66×
07New Jersey~800K1.30×
08North Carolina~900K1.21×
09Michigan~700K1.14×
10California~3M1.13×
11Hawaii~100K1.12×
12Oklahoma~300K1.07×
13Virginia~600K1.05×
14Arkansas~200K1.05×
15Illinois~800K1.02×
16Washington~500K1.01×
17Texas~2M1.00×
18Kentucky~300K0.98×
19Wisconsin~300K0.97×
20New Hampshire~90K0.97×
21Vermont~40K0.95×
22Pennsylvania~700K0.92×
23South Dakota~50K0.91×
24Alaska~50K0.90×
25Massachusetts~400K0.89×
26West Virginia~100K0.87×
27Nebraska~100K0.86×
28Maryland~300K0.85×
29North Dakota~40K0.85×
30Georgia~600K0.84×
31Alabama~300K0.84×
32Nevada~200K0.84×
33Rhode Island~60K0.84×
34Kansas~200K0.83×
35Missouri~300K0.82×
36Maine~70K0.82×
37South Carolina~300K0.81×
38Idaho~100K0.81×
39Florida~1.5M0.80×
40Tennessee~400K0.79×
41Oregon~200K0.79×
42Montana~50K0.79×
43Minnesota~300K0.78×
44Iowa~200K0.78×
45Utah~200K0.77×
46Mississippi~100K0.75×
47Louisiana~200K0.74×
48Arizona~400K0.73×
49Washington, District of Columbia~50K0.73×
50Colorado~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Artisan, United States
0.72×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artisan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artisan audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV3.35×
02Obsessed (2009 film)Movies & TV2.40×
03City BankBusiness & Career2.29×
04Non-alcoholic beverageFood & Beverages2.25×
05Diaper bagKids & Family1.95×
06Real propertyHome & Garden1.91×
07WeavingFashion & Accessoires1.80×
08Vintage clothingFashion & Accessoires1.78×
09House musicMusic & Radio1.73×
10Microwave ovenHome & Garden1.72×
11High schoolBusiness & Career1.65×
12InnovationBusiness & Career1.65×
13Dillard'sFashion & Accessoires1.64×
14Trader Joe'sShopping1.61×
15PastryFood & Beverages1.61×
16IKEAHome & Garden1.52×
17J. C. PenneyShopping1.52×
18Hardware storeHome & Garden1.52×
19KitchenwareHome & Garden1.51×
20Dog walkingPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artisan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artisan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Design AffinityPREMIUM1.53×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artisan audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Family OrientationCONSERVATISM0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artisan have in United States?

Artisan has an estimated audience of 23,672,172 people in United States, concentrated in New York and California.

02

What is the gender split and age of Artisan fans?

62.8% of Artisan fans are female, 37.2% are male, with an average age of 40.4 years.

03

Which brands do Artisan fans like most?

Artisan fans show strongest brand affinity for Trader Joe's (1.61×), Real property (1.91×), and IKEA (1.52×) over the country average.

04

Where do Artisan fans live in United States?

Artisan fans in United States are most concentrated in New York (reach ~3.5M), California (reach ~3M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Artisan fans also like?

Beyond Artisan itself, the audience over-indexes on Real property (1.91×), IKEA (1.52×), Vintage clothing (1.78×), and Obsessed (2009 film) (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Artisan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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