A data profile of the people who buy, follow and care about Artisan in Italy — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 3,986,041 people in Italy.
Artisan has an estimated audience of 3,986,041 people in Italy. 57.6% are female, 42.4% are male, average age 41.2. Top brand affinities: Flower bouquet, Singer-songwriter, Floral design, Wine tasting, Innovation.
Top brand affinities include Flower bouquet, Singer-songwriter, Floral design, with strongest over-indexing on Flower bouquet (4.53× the country average).
Demographically, the Artisan audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Artisan fan in Italy is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the Artisan profile in Italy.
57.6% are female, 42.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.2 |
| Estimated audience size | 3,986,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Artisan audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| China | 9.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Artisan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.62× | ||
| 02 | Flower bouquet | Home & Garden | 4.53× | ||
| 03 | Korean cuisine | Food & Beverages | 2.75× | ||
| 04 | Home Delivery | Food & Beverages | 2.34× | ||
| 05 | Red wine | Food & Beverages | 2.18× | ||
| 06 | Modern architecture | Arts & Culture | 2.07× | ||
| 07 | White wine | Food & Beverages | 1.98× | ||
| 08 | Wine tasting | Food & Beverages | 1.83× | ||
| 09 | Singer-songwriter | Music & Radio | 1.74× | ||
| 10 | Innovation | Business & Career | 1.74× | ||
| 11 | Adriatic Sea | Travel & Leisure | 1.74× | ||
| 12 | Genetics | Kids & Family | 1.70× | ||
| 13 | Wikipedia | Internet & Social Media | 1.67× | ||
| 14 | Deal of the day | Shopping | 1.65× | ||
| 15 | Gourmet Foods | Food & Beverages | 1.63× | ||
| 16 | HVAC | Home & Garden | 1.63× | ||
| 17 | Art exhibition | Arts & Culture | 1.58× | ||
| 18 | Travel website | Travel & Leisure | 1.55× | ||
| 19 | Sewing | Home & Garden | 1.53× | ||
| 20 | Privalia | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Design Affinity | PREMIUM | 1.58× | |
| Sustainability | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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