A data profile of the people who buy, follow and care about Artisan in Brazil — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 4,009,480 people in Brazil.
Artisan has an estimated audience of 4,009,480 people in Brazil. 72.1% are female, 27.9% are male, average age 39.9. Top brand affinities: Vestcasa, Do it yourself (DIY), Paris, Knitting, Dafiti.
Top brand affinities include Vestcasa, Do it yourself (DIY), Paris, with strongest over-indexing on Vestcasa (5.42× the country average).
Demographically, the Artisan audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Creativity.
The typical Artisan fan in Brazil is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Vestcasa.
The key figures that characterise the Artisan profile in Brazil.
72.1% are female, 27.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 39.9 |
| Estimated audience size | 4,009,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Artisan audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.3% |
| China | 9.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Artisan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christoph Waltz | Movies & TV | 6.72× | ||
| 02 | Vestcasa | Shopping | 5.42× | ||
| 03 | Quilting | Home & Garden | 3.54× | ||
| 04 | Paris | Travel & Leisure | 3.34× | ||
| 05 | Duvet | Home & Garden | 3.29× | ||
| 06 | Origami | Kids & Family | 2.80× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.38× | ||
| 08 | Tok&Stok | Home & Garden | 2.34× | ||
| 09 | Elo7 | Shopping | 2.28× | ||
| 10 | Pillow | Home & Garden | 2.23× | ||
| 11 | Blanket | Home & Garden | 2.15× | ||
| 12 | Microwave oven | Home & Garden | 2.05× | ||
| 13 | Knitting | Home & Garden | 2.03× | ||
| 14 | Dafiti | Fashion & Accessoires | 2.02× | ||
| 15 | Bossa nova | Music & Radio | 1.80× | ||
| 16 | Spanish language | Politics & Society | 1.72× | ||
| 17 | Flower | Home & Garden | 1.70× | ||
| 18 | Embroidery | Home & Garden | 1.67× | ||
| 19 | Havaianas | Fashion & Accessoires | 1.56× | ||
| 20 | Electrolux | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.79× | |
| Creativity | OPEN | 1.66× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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