A data profile of the people who buy, follow and care about Artisan in Spain — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 2,536,710 people in Spain.
Artisan has an estimated audience of 2,536,710 people in Spain. 65.8% are female, 34.2% are male, average age 41.7. Top brand affinities: Flower bouquet, Real property, Floral design, Home improvement, Sewing machine.
Top brand affinities include Flower bouquet, Real property, Floral design, with strongest over-indexing on Flower bouquet (5.25× the country average).
Demographically, the Artisan audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Artisan fan in Spain is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the Artisan profile in Spain.
65.8% are female, 34.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.7 |
| Estimated audience size | 2,536,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Artisan audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| China | 9.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Artisan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 5.63× | ||
| 02 | Flower bouquet | Home & Garden | 5.25× | ||
| 03 | Sewing machine | Home & Garden | 3.20× | ||
| 04 | Real property | Home & Garden | 3.04× | ||
| 05 | Boho-chic | Fashion & Accessoires | 2.74× | ||
| 06 | Bohemian style | Fashion & Accessoires | 2.61× | ||
| 07 | Abstract art | Arts & Culture | 2.45× | ||
| 08 | Watercolor painting | Arts & Culture | 2.36× | ||
| 09 | Lunch | Food & Beverages | 2.34× | ||
| 10 | Refrigerator | Home & Garden | 2.29× | ||
| 11 | Uniqlo | Shopping | 2.18× | ||
| 12 | Knitting | Home & Garden | 2.08× | ||
| 13 | Volunteering | Politics & Society | 1.98× | ||
| 14 | Sewing | Home & Garden | 1.86× | ||
| 15 | Nonprofit organization | Politics & Society | 1.81× | ||
| 16 | Tradition | Politics & Society | 1.81× | ||
| 17 | Innovation | Business & Career | 1.64× | ||
| 18 | Home improvement | Home & Garden | 1.58× | ||
| 19 | Flower | Home & Garden | 1.55× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Design Affinity | PREMIUM | 1.59× | |
| Sustainability | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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