Artisan Audience in Germany
Artisan has an estimated audience of 2,076,369 people in Germany. 57.6% are female, 42.4% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Real property, Western Union, Tagesschau, Wood carving.
The average Artisan fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Real property, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Artisan audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Artisan fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.9 |
| Estimated audience size | 2,076,369 |
Audience persona
The typical Artisan fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 538,102 | 1.18× |
| Bayern | 334,899 | 1× |
| Baden-Württemberg | 317,981 | 1.12× |
| Niedersachsen | 211,826 | 1.05× |
| Hessen | 185,599 | 1.17× |
| Rheinland-Pfalz | 117,495 | 1.13× |
| Berlin | 97,463 | 1.05× |
| Sachsen | 82,901 | 0.81× |
| Schleswig-Holstein | 78,840 | 1.06× |
| Brandenburg | 61,924 | 0.96× |
| Hamburg | 57,086 | 1.22× |
| Thüringen | 41,810 | 0.79× |
| Sachsen-Anhalt | 39,116 | 0.73× |
| Mecklenburg-Vorpommern | 30,618 | 0.77× |
| Saarland | 22,478 | 0.88× |
| Bremen | 18,935 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Real property | 6.19× | Home & Garden |
| Western Union | 5.46× | Business & Career |
| Tagesschau | 2.5× | Movies & TV |
| Wood carving | 6.88× | Home & Garden |
| Do it yourself (DIY) | 2.35× | Home & Garden |
| Etsy | 3.34× | Fashion & Accessoires |
| Pets | 1.68× | Pets & Animals |
| Ryanair | 2.34× | Travel & Leisure |
| Felix Baumgartner | 4.12× | Sports |
| Thingiverse | 7.25× | Arts & Culture |
| Art exhibition | 3.25× | Arts & Culture |
| Automobiles | 1.63× | Cars & Mobility |
| Livemusic | 2.48× | Music & Radio |
| RWTH Aachen University | 9.4× | Business & Career |
| Dailymotion | 5.15× | Movies & TV |
| Italo disco | 6.41× | Music & Radio |
| Free University of Berlin | 8.52× | Business & Career |
| Handmade jewelry | 3.13× | Fashion & Accessoires |
| Alpine skiing | 2.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| DIY Mentality | THRILL | 1.63 |
| Sports Activity | POWER | 1.59 |
| Creativity | OPEN | 1.53 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| China | 9.3% |
| United Kingdom | 5.3% |
See Artisan audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Artisan have in Germany?
Artisan has an estimated audience of 2,076,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Artisan fans?
57.6% of Artisan fans are female, 42.4% are male, with an average age of 38.9 years.
Which brands do Artisan fans like most?
Artisan fans show strongest brand affinity for Jotex (78.71×), Real property (6.19×), and Western Union (5.46×) over the country average.
Where do Artisan fans live in Germany?
Artisan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 538,102), Bayern (reach 334,899), and Baden-Württemberg (reach 317,981). These three regions account for the largest share of the active audience.
What other brands do Artisan fans also like?
Beyond Artisan itself, the audience over-indexes on Real property (6.19×), Western Union (5.46×), Tagesschau (2.5×), and Wood carving (6.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.