Rascasse Audience Intelligence

Artisan Audience in Germany

A data profile of the people who buy, follow and care about Artisan in Germany — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 2,076,369 people in Germany.

#1872among Topic in Germany#249in Home & Garden

The average Artisan fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Humboldt University of Berlin, Flower bouquet, Tagesschau, with strongest over-indexing on Humboldt University of Berlin (10.06× the country average).

Demographically, the Artisan audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Artisan fan in Germany is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Humboldt University of Berlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artisan profile in Germany.

Audience size
2.1M
in Germany
Gender
57.6%♀
42.4% male
Age
38.9
average years
Country rank
#3229
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artisan fans

57.6% are female, 42.4% are male, average age 38.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Artisan audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age38.9
Estimated audience size2,076,369
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Artisan audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Artisan audience comes from Germany.

Worldwide audience distribution share by country for Artisan
CountryShare
United States21.3%
China9.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artisan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Artisan fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~90K1.46×
02Hamburg~50K1.15×
03Rheinland-Pfalz~100K1.14×
04Nordrhein-Westfalen~500K1.12×
05Hessen~200K1.11×
06Berlin~100K1.10×
07Baden-Württemberg~300K1.07×
08Bremen~20K1.04×
09Saarland~30K1.02×
10Niedersachsen~200K1.00×
11Schleswig-Holstein~70K1.00×
12Bayern~300K0.96×
13Thüringen~50K0.89×
14Sachsen~80K0.81×
15Mecklenburg-Vorpommern~30K0.80×
16Sachsen-Anhalt~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Artisan, Germany
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artisan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artisan audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career10.06×
02Free University of BerlinBusiness & Career10.06×
03RWTH Aachen UniversityBusiness & Career10.06×
04RyobiCars & Mobility10.06×
05JoulesFashion & Accessoires10.06×
06ThingiverseArts & Culture6.47×
07Floral designHome & Garden5.36×
08Wood carvingHome & Garden5.24×
09Flower bouquetHome & Garden3.88×
10Non-alcoholic beverageFood & Beverages3.81×
11Tour de FranceSports3.31×
12Real propertyHome & Garden2.96×
13Robert RedfordMovies & TV2.63×
14EtsyFashion & Accessoires2.58×
15KitchenwareHome & Garden2.36×
16FressnapfShopping2.33×
17Labrador RetrieverPets & Animals2.06×
18RyanairTravel & Leisure1.93×
19TagesschauMovies & TV1.80×
20Do it yourself (DIY)Home & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artisan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artisan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.84×
Design AffinityPREMIUM1.70×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artisan audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
Social Media UsageJOY0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artisan have in Germany?

Artisan has an estimated audience of 2,076,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Artisan fans?

57.6% of Artisan fans are female, 42.4% are male, with an average age of 38.9 years.

03

Which brands do Artisan fans like most?

Artisan fans show strongest brand affinity for Humboldt University of Berlin (10.06×), Flower bouquet (3.88×), and Tagesschau (1.8×) over the country average.

04

Where do Artisan fans live in Germany?

Artisan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Artisan fans also like?

Beyond Artisan itself, the audience over-indexes on Flower bouquet (3.88×), Tagesschau (1.8×), Floral design (5.36×), and Free University of Berlin (10.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Artisan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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