A data profile of the people who buy, follow and care about Artisan in United Kingdom — modelled from more than twelve digital signal sources. Artisan has an estimated audience of 5,884,157 people in United Kingdom.
The average Artisan fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Flower bouquet, Houseplant, Handmade, with strongest over-indexing on Flower bouquet (3.83× the country average).
Demographically, the Artisan audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Artisan fan in United Kingdom is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the Artisan profile in United Kingdom.
66.6% are female, 33.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 43.8 |
| Estimated audience size | 5,884,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Artisan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| China | 9.3% |
| United Kingdom | 5.3% |
Where the Artisan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 2.22× | |
| 02 | Wales | ~600K | 1.91× | |
| 03 | Northern Ireland | ~300K | 1.60× | |
| 04 | England | ~4.5M | 1.52× | |
| 05 | West Midlands | ~200K | 0.98× | |
| 06 | South East | ~600K | 0.78× | |
| 07 | Yorkshire and the Humber | ~300K | 0.70× | |
| 08 | North East | ~200K | 0.67× | |
| 09 | South West | ~300K | 0.54× | |
| 10 | East Midlands | ~200K | 0.54× | |
| 11 | East of England | ~300K | 0.49× | |
| 12 | North West | ~300K | 0.43× |
The strongest cross-interests of the Artisan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.25× | ||
| 02 | Flower bouquet | Home & Garden | 3.83× | ||
| 03 | Handmade | Home & Garden | 3.42× | ||
| 04 | Dailymotion | Movies & TV | 3.35× | ||
| 05 | Houseplant | Home & Garden | 2.99× | ||
| 06 | Keira Knightley | Movies & TV | 2.62× | ||
| 07 | British Museum | Arts & Culture | 2.47× | ||
| 08 | Etsy | Fashion & Accessoires | 1.95× | ||
| 09 | Innovation | Business & Career | 1.92× | ||
| 10 | Ornamental plant | Home & Garden | 1.91× | ||
| 11 | Street food | Food & Beverages | 1.84× | ||
| 12 | Uniqlo | Shopping | 1.77× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 14 | Tradition | Politics & Society | 1.67× | ||
| 15 | Art museum | Arts & Culture | 1.65× | ||
| 16 | Organic food | Food & Beverages | 1.64× | ||
| 17 | Local food | Food & Beverages | 1.61× | ||
| 18 | Fine art | Business & Career | 1.57× | ||
| 19 | Wikipedia | Internet & Social Media | 1.55× | ||
| 20 | Volunteering | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.55× | |
| Sustainability | BALANCE | 1.50× | |
| Quality Awareness | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Pet Ownership | JOY | 0.96× |
Artisan has an estimated audience of 5,884,157 people in United Kingdom, concentrated in England and Scotland.
66.6% of Artisan fans are female, 33.4% are male, with an average age of 43.8 years.
Artisan fans show strongest brand affinity for Flower bouquet (3.83×), Houseplant (2.99×), and Handmade (3.42×) over the country average.
Artisan fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~1M), and Wales (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Artisan itself, the audience over-indexes on Houseplant (2.99×), Handmade (3.42×), Floral design (4.25×), and Etsy (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Artisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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