A data profile of the people who buy, follow and care about Street food in United Kingdom — modelled from more than twelve digital signal sources. Street food has an estimated audience of 6,884,511 people in United Kingdom.
The average Street food fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include London, Alcoholic beverages, Cuisine, with strongest over-indexing on London (1.72× the country average).
Demographically, the Street food audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Street food fan in United Kingdom is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for London.
The key figures that characterise the Street food profile in United Kingdom.
60.0% are female, 40.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.7 |
| Estimated audience size | 6,884,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Street food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 8.9% |
| Italy | 5.4% |
Where the Street food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.48× | |
| 02 | Yorkshire and the Humber | ~800K | 1.45× | |
| 03 | Wales | ~500K | 1.29× | |
| 04 | Scotland | ~700K | 1.15× | |
| 05 | North East | ~300K | 0.96× | |
| 06 | East of England | ~600K | 0.95× | |
| 07 | South West | ~500K | 0.94× | |
| 08 | South East | ~800K | 0.91× | |
| 09 | Northern Ireland | ~200K | 0.84× | |
| 10 | North West | ~500K | 0.74× | |
| 11 | England | ~4.5M | 0.73× | |
| 12 | East Midlands | ~300K | 0.72× |
The strongest cross-interests of the Street food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finger food | Food & Beverages | 5.74× | ||
| 02 | Indian cuisine | Food & Beverages | 2.24× | ||
| 03 | Dish (food) | Food & Beverages | 2.23× | ||
| 04 | Culinary art | Arts & Culture | 1.94× | ||
| 05 | Local news | News | 1.92× | ||
| 06 | Take-out | Food & Beverages | 1.89× | ||
| 07 | Scottish Widows | Business & Career | 1.80× | ||
| 08 | Cuisine | Food & Beverages | 1.78× | ||
| 09 | Local food | Food & Beverages | 1.75× | ||
| 10 | Costco | Shopping | 1.73× | ||
| 11 | London | Travel & Leisure | 1.72× | ||
| 12 | Alcoholic beverages | Food & Beverages | 1.71× | ||
| 13 | Foodie | Food & Beverages | 1.71× | ||
| 14 | Travelodge | Travel & Leisure | 1.71× | ||
| 15 | Oven | Home & Garden | 1.69× | ||
| 16 | Waterstones | Literature | 1.68× | ||
| 17 | Wikipedia | Internet & Social Media | 1.67× | ||
| 18 | Cocktail | Food & Beverages | 1.59× | ||
| 19 | Beverages | Food & Beverages | 1.55× | ||
| 20 | Meat | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Quality Awareness | PREMIUM | 1.02× | |
| Luxury Orientation | PREMIUM | 1.04× |
Street food has an estimated audience of 6,884,511 people in United Kingdom, concentrated in England and South East.
60.0% of Street food fans are female, 40.0% are male, with an average age of 42.7 years.
Street food fans show strongest brand affinity for London (1.72×), Alcoholic beverages (1.71×), and Cuisine (1.78×) over the country average.
Street food fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Street food itself, the audience over-indexes on Alcoholic beverages (1.71×), Cuisine (1.78×), Finger food (5.74×), and Beverages (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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