Meat Audience in United Kingdom
Meat has an estimated audience of 13,389,887 people in United Kingdom. 57.8% are female, 42.2% are male, average age 44.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Healthy food, Plant-based diet, Delivery order, Vegan Recipes, Ground beef.
The average Meat fan in United Kingdom is 44.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Healthy food, Plant-based diet, Delivery order, with strongest over-indexing on Healthy food (1.66× the country average). Demographically, the Meat audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Meat fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.1 |
| Estimated audience size | 13,389,887 |
Audience persona
The typical Meat fan in United Kingdom is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Healthy food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,042,416 | 1.37× |
| South East | 1,780,823 | 0.99× |
| Yorkshire and the Humber | 1,463,472 | 1.36× |
| East of England | 1,043,663 | 0.85× |
| South West | 969,192 | 0.88× |
| Scotland | 944,381 | 0.78× |
| West Midlands | 852,519 | 1.49× |
| Wales | 801,880 | 1.05× |
| East Midlands | 762,493 | 0.81× |
| North West | 656,742 | 0.46× |
| North East | 605,588 | 1.16× |
| Northern Ireland | 326,838 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy food | 1.66× | Health |
| Plant-based diet | 1.58× | Health |
| Delivery order | 1.63× | Food & Beverages |
| Vegan Recipes | 1.56× | Food & Beverages |
| Ground beef | 1.75× | Food & Beverages |
| Pork loin | 1.79× | Food & Beverages |
| The Co-operative Food | 1.6× | Shopping |
| Healthy Recipes | 1.58× | Food & Beverages |
| Ovo vegetarianism | 1.98× | Food & Beverages |
| El Corte Inglés | 1.56× | Shopping |
| Eating Healthy | 1.53× | Food & Beverages |
| Lacto vegetarianism | 1.77× | Food & Beverages |
| Ovo-lacto vegetarianism | 1.74× | Food & Beverages |
| Meatball | 1.68× | Food & Beverages |
| Dog meat | 1.91× | Pets & Animals |
| Semi-vegetarianism | 1.6× | Food & Beverages |
| Beefsteak | 1.68× | Food & Beverages |
| Low-fat diet | 1.57× | Food & Beverages |
| Rump steak | 1.56× | Food & Beverages |
| Barbecue chicken | 1.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Convenience Orientation | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Luxury Orientation | PREMIUM | 1.13 |
| Travelling | THRILL | 1.11 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
See Meat audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Meat have in United Kingdom?
Meat has an estimated audience of 13,389,887 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Meat fans?
57.8% of Meat fans are female, 42.2% are male, with an average age of 44.1 years.
Which brands do Meat fans like most?
Meat fans show strongest brand affinity for Healthy food (1.66×), Plant-based diet (1.58×), and Delivery order (1.63×) over the country average.
Where do Meat fans live in United Kingdom?
Meat fans in United Kingdom are most concentrated in England (reach 10,042,416), South East (reach 1,780,823), and Yorkshire and the Humber (reach 1,463,472). These three regions account for the largest share of the active audience.
What other brands do Meat fans also like?
Beyond Meat itself, the audience over-indexes on Plant-based diet (1.58×), Delivery order (1.63×), Vegan Recipes (1.56×), and Ground beef (1.75×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.