A data profile of the people who buy, follow and care about Meat in United Kingdom — modelled from more than twelve digital signal sources. Meat has an estimated audience of 13,389,887 people in United Kingdom.
The average Meat fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Healthy food, Plant-based diet, Delivery order, with strongest over-indexing on Healthy food (1.66× the country average).
Demographically, the Meat audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Meat fan in United Kingdom is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Healthy food.
The key figures that characterise the Meat profile in United Kingdom.
57.8% are female, 42.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.1 |
| Estimated audience size | 13,389,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Meat audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.47× | |
| 02 | England | ~10M | 1.37× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.34× | |
| 04 | North East | ~600K | 1.14× | |
| 05 | Wales | ~800K | 1.04× | |
| 06 | South East | ~2M | 0.99× | |
| 07 | South West | ~1M | 0.89× | |
| 08 | East of England | ~1M | 0.87× | |
| 09 | East Midlands | ~800K | 0.84× | |
| 10 | Northern Ireland | ~300K | 0.83× | |
| 11 | Scotland | ~1M | 0.80× | |
| 12 | North West | ~800K | 0.54× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ovo vegetarianism | Food & Beverages | 1.98× | ||
| 02 | Dog meat | Pets & Animals | 1.91× | ||
| 03 | Pork loin | Food & Beverages | 1.79× | ||
| 04 | Lacto vegetarianism | Food & Beverages | 1.77× | ||
| 05 | Ground beef | Food & Beverages | 1.75× | ||
| 06 | Ovo-lacto vegetarianism | Food & Beverages | 1.74× | ||
| 07 | Barbecue chicken | Food & Beverages | 1.74× | ||
| 08 | Meatball | Food & Beverages | 1.68× | ||
| 09 | Beefsteak | Food & Beverages | 1.68× | ||
| 10 | Healthy food | Health | 1.66× | ||
| 11 | Delivery order | Food & Beverages | 1.63× | ||
| 12 | The Co-operative Food | Shopping | 1.60× | ||
| 13 | Semi-vegetarianism | Food & Beverages | 1.60× | ||
| 14 | Plant-based diet | Health | 1.58× | ||
| 15 | Healthy Recipes | Food & Beverages | 1.58× | ||
| 16 | Low-fat diet | Food & Beverages | 1.57× | ||
| 17 | Vegan Recipes | Food & Beverages | 1.56× | ||
| 18 | El Corte Inglés | Shopping | 1.56× | ||
| 19 | Rump steak | Food & Beverages | 1.56× | ||
| 20 | Eating Healthy | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.00× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Indulgence | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Career Orientation | POWER | 0.80× | |
| Patriotism | CONSERVATISM | 0.80× |
Meat has an estimated audience of 13,389,887 people in United Kingdom, concentrated in England and South East.
57.8% of Meat fans are female, 42.2% are male, with an average age of 44.1 years.
Meat fans show strongest brand affinity for Healthy food (1.66×), Plant-based diet (1.58×), and Delivery order (1.63×) over the country average.
Meat fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Plant-based diet (1.58×), Delivery order (1.63×), Vegan Recipes (1.56×), and Ground beef (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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