A data profile of the people who buy, follow and care about Elo7 in Brazil — modelled from more than twelve digital signal sources. Elo7 has an estimated audience of 3,425,374 people in Brazil.
The average Elo7 fan in Brazil is 39.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Bangi, Malaysia, Kuching, Negeri Sembilan, with strongest over-indexing on Bangi, Malaysia (327.13× the country average).
Demographically, the Elo7 audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Elo7 fan in Brazil is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Bangi, Malaysia.
The key figures that characterise the Elo7 profile in Brazil.
91.0% are female, 9.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 91.0% |
| Male | 9.0% |
| Average age | 39.1 |
| Estimated audience size | 3,425,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Elo7 audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 92.4% |
| United States | 1.5% |
| Italy | 1.2% |
Where the Elo7 audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2M | 1.85× | |
| 02 | Rio de Janeiro | ~600K | 1.74× | |
| 03 | Rio Grande do Sul | ~300K | 1.56× | |
| 04 | Minas Gerais | ~600K | 1.54× | |
| 05 | Espírito Santo | ~100K | 1.44× | |
| 06 | Santa Catarina | ~200K | 1.36× | |
| 07 | Federal District | ~80K | 1.35× | |
| 08 | Mato Grosso do Sul | ~70K | 1.21× | |
| 09 | Paraná | ~300K | 1.19× | |
| 10 | Mato Grosso | ~80K | 1.16× | |
| 11 | Roraima | ~10K | 1.00× | |
| 12 | Tocantins | ~20K | 0.96× | |
| 13 | Goiás | ~100K | 0.93× | |
| 14 | Rondônia | ~30K | 0.90× | |
| 15 | Bahia | ~200K | 0.88× | |
| 16 | Sergipe | ~30K | 0.76× | |
| 17 | Acre | ~10K | 0.75× | |
| 18 | Pernambuco | ~100K | 0.74× | |
| 19 | Alagoas | ~40K | 0.73× | |
| 20 | Paraíba | ~50K | 0.72× | |
| 21 | Pará | ~80K | 0.69× | |
| 22 | Piauí | ~30K | 0.67× | |
| 23 | Maranhão | ~60K | 0.65× | |
| 24 | Rio Grande do Norte | ~40K | 0.65× | |
| 25 | Amapá | ~9K | 0.65× | |
| 26 | Ceará | ~90K | 0.58× | |
| 27 | Amazonas | ~30K | 0.51× |
The strongest cross-interests of the Elo7 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bangi, Malaysia | Travel & Leisure | 327.13× | ||
| 02 | Joey Logano | Sports | 321.36× | ||
| 03 | Kuching | Travel & Leisure | 299.11× | ||
| 04 | Kota Kinabalu | Travel & Leisure | 267.75× | ||
| 05 | Klang (city) | Travel & Leisure | 260.01× | ||
| 06 | Hendrick Motorsports | Sports | 194.67× | ||
| 07 | Kuantan | Travel & Leisure | 177.87× | ||
| 08 | Negeri Sembilan | Travel & Leisure | 159.20× | ||
| 09 | Subang Jaya | Travel & Leisure | 141.17× | ||
| 10 | Kedah | Travel & Leisure | 122.66× | ||
| 11 | Petaling Jaya | Travel & Leisure | 119.10× | ||
| 12 | Seremban | Travel & Leisure | 110.86× | ||
| 13 | George Takei | Movies & TV | 108.04× | ||
| 14 | Damansara, Selangor | Travel & Leisure | 107.39× | ||
| 15 | Shah Alam | Travel & Leisure | 87.62× | ||
| 16 | Girlfriend (magazine) | Kids & Family | 77.18× | ||
| 17 | Manu Chao | Music & Radio | 75.87× | ||
| 18 | Kota Damansara | Travel & Leisure | 73.32× | ||
| 19 | Kelantan | Travel & Leisure | 64.70× | ||
| 20 | Tap tap | Games | 45.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Individualism | JOY | 1.47× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Career Orientation | POWER | 0.88× |
Elo7 has an estimated audience of 3,425,374 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
91.0% of Elo7 fans are female, 9.0% are male, with an average age of 39.1 years.
Elo7 fans show strongest brand affinity for Bangi, Malaysia (327.13×), Kuching (299.11×), and Negeri Sembilan (159.2×) over the country average.
Elo7 fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Elo7 itself, the audience over-indexes on Kuching (299.11×), Negeri Sembilan (159.2×), Klang (city) (260.01×), and Subang Jaya (141.17×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Elo7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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