A data profile of the people who buy, follow and care about Privalia in Italy — modelled from more than twelve digital signal sources. Privalia has an estimated audience of 7,581,150 people in Italy.
The average Privalia fan in Italy is 43.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Lazio.
Top brand affinities include Euronics, Extra (retail), Expert (company), with strongest over-indexing on Euronics (2.95× the country average).
Demographically, the Privalia audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Privalia fan in Italy is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Euronics.
The key figures that characterise the Privalia profile in Italy.
73.5% are female, 26.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 43.4 |
| Estimated audience size | 7,581,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
Where the Privalia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~400K | 1.74× | |
| 02 | Sicilia | ~1M | 1.47× | |
| 03 | Sardinia | ~300K | 1.43× | |
| 04 | Basilicata | ~100K | 1.41× | |
| 05 | Abruzzo | ~200K | 1.17× | |
| 06 | Molise | ~40K | 1.12× | |
| 07 | Puglia | ~500K | 1.06× | |
| 08 | Piedmont | ~500K | 0.97× | |
| 09 | Tuscany | ~500K | 0.96× | |
| 10 | Lazio | ~800K | 0.92× | |
| 11 | Lombardy | ~1M | 0.90× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.85× | |
| 13 | Liguria | ~200K | 0.82× | |
| 14 | Marche | ~200K | 0.82× | |
| 15 | Veneto | ~500K | 0.81× | |
| 16 | Emilia-Romagna | ~500K | 0.78× | |
| 17 | Campania | ~600K | 0.76× | |
| 18 | Friuli-Venezia Giulia | ~100K | 0.74× | |
| 19 | Aosta Valley | ~10K | 0.66× | |
| 20 | Umbria | ~80K | 0.64× |
The strongest cross-interests of the Privalia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Extra (retail) | Shopping | 26.32× | ||
| 02 | Taobao | Shopping | 8.20× | ||
| 03 | Dungeons & Dragons (TV series) | Movies & TV | 7.37× | ||
| 04 | Bosch (TV series) | Movies & TV | 4.84× | ||
| 05 | Rosario Central | Sports | 3.46× | ||
| 06 | Expert (company) | Shopping | 3.33× | ||
| 07 | Infinity | Business & Career | 3.14× | ||
| 08 | Groupon | Internet & Social Media | 3.00× | ||
| 09 | Euronics | Shopping | 2.95× | ||
| 10 | Antonio Conte | Sports | 2.70× | ||
| 11 | WeTransfer | Internet & Social Media | 2.07× | ||
| 12 | Barbie | Movies & TV | 1.93× | ||
| 13 | Bag | Fashion & Accessoires | 1.84× | ||
| 14 | EBay | Shopping | 1.78× | ||
| 15 | Argos (retailer) | Shopping | 1.76× | ||
| 16 | Temu | Shopping | 1.72× | ||
| 17 | OVS | Fashion & Accessoires | 1.68× | ||
| 18 | Blouse | Fashion & Accessoires | 1.68× | ||
| 19 | Outlet store | Shopping | 1.67× | ||
| 20 | Comfort | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Patriotism | CONSERVATISM | 0.95× |
Privalia's target market in Italy covers an estimated 7,581,150 people, concentrated in Lombardy and Sicilia.
73.5% of the Privalia audience are female, 26.5% are male, with an average age of 43.4 years.
Privalia fans show strongest brand affinity for Euronics (2.95×), Extra (retail) (26.32×), and Expert (company) (3.33×) over the country average.
Privalia fans in Italy are most concentrated in Lombardy (reach ~1M), Sicilia (reach ~1M), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Privalia itself, the audience over-indexes on Extra (retail) (26.32×), Expert (company) (3.33×), EBay (1.78×), and Groupon (3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Privalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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