A data profile of the people who buy, follow and care about Temu in Italy — modelled from more than twelve digital signal sources. Temu has an estimated audience of 7,247,937 people in Italy.
The average Temu fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Burger King, Walmart, Pitbull (rapper), with strongest over-indexing on Burger King (5.82× the country average).
Demographically, the Temu audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Temu fan in Italy is balanced, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
The key figures that characterise the Temu profile in Italy.
53.6% are female, 46.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.0 |
| Estimated audience size | 7,247,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Temu audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
Where the Temu audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~800K | 1.27× | |
| 02 | Puglia | ~600K | 1.19× | |
| 03 | Calabria | ~300K | 1.17× | |
| 04 | Lazio | ~1M | 1.14× | |
| 05 | Sardinia | ~200K | 1.13× | |
| 06 | Campania | ~900K | 1.11× | |
| 07 | Tuscany | ~500K | 1.08× | |
| 08 | Liguria | ~200K | 1.03× | |
| 09 | Lombardy | ~1.5M | 1.02× | |
| 10 | Veneto | ~600K | 1.00× | |
| 11 | Piedmont | ~500K | 0.99× | |
| 12 | Abruzzo | ~200K | 0.98× | |
| 13 | Basilicata | ~60K | 0.98× | |
| 14 | Emilia-Romagna | ~600K | 0.96× | |
| 15 | Marche | ~200K | 0.96× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.92× | |
| 17 | Umbria | ~100K | 0.92× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.85× | |
| 19 | Molise | ~30K | 0.80× | |
| 20 | Aosta Valley | ~9K | 0.51× |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pitbull (rapper) | Music & Radio | 20.00× | ||
| 02 | Walmart | Shopping | 16.55× | ||
| 03 | Marshalls | Fashion & Accessoires | 10.62× | ||
| 04 | The Economist | Business & Career | 7.58× | ||
| 05 | Burger King | Food & Beverages | 5.82× | ||
| 06 | Amanda Seyfried | Movies & TV | 5.54× | ||
| 07 | Bad Bunny | Music & Radio | 4.79× | ||
| 08 | Starbucks | Food & Beverages | 4.43× | ||
| 09 | Tinder | Internet & Social Media | 3.45× | ||
| 10 | Drop shipping | Shopping | 3.10× | ||
| 11 | Red wine | Food & Beverages | 3.05× | ||
| 12 | White wine | Food & Beverages | 2.66× | ||
| 13 | Wine tasting | Food & Beverages | 2.28× | ||
| 14 | Wikipedia | Internet & Social Media | 2.20× | ||
| 15 | Gourmet Foods | Food & Beverages | 2.03× | ||
| 16 | McDonald's | Food & Beverages | 1.84× | ||
| 17 | Deal of the day | Shopping | 1.81× | ||
| 18 | Genetics | Kids & Family | 1.60× | ||
| 19 | Volunteering | Politics & Society | 1.53× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.27× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Temu's target market in Italy covers an estimated 7,247,937 people, concentrated in Lombardy and Lazio.
53.6% of the Temu audience are female, 46.4% are male, with an average age of 43.0 years.
Temu fans show strongest brand affinity for Burger King (5.82×), Walmart (16.55×), and Pitbull (rapper) (20×) over the country average.
Temu fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Temu itself, the audience over-indexes on Walmart (16.55×), Pitbull (rapper) (20×), Starbucks (4.43×), and Bad Bunny (4.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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