A data profile of the people who buy, follow and care about Temu in Canada — modelled from more than twelve digital signal sources. Temu has an estimated audience of 4,228,047 people in Canada.
The average Temu fan in Canada is 42.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Innovation, NASDAQ, Western Union, with strongest over-indexing on Innovation (1.73× the country average).
Demographically, the Temu audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Temu fan in Canada is balanced, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Temu profile in Canada.
52.1% are female, 47.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.9 |
| Estimated audience size | 4,228,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Temu audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
Where the Temu audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1M | 1.15× | |
| 02 | Newfoundland and Labrador | ~70K | 1.15× | |
| 03 | Ontario | ~2M | 1.13× | |
| 04 | Nova Scotia | ~100K | 1.10× | |
| 05 | New Brunswick | ~100K | 1.06× | |
| 06 | British Columbia | ~700K | 1.05× | |
| 07 | Alberta | ~500K | 0.95× | |
| 08 | Manitoba | ~100K | 0.85× | |
| 09 | Saskatchewan | ~100K | 0.82× | |
| 10 | Prince Edward Island | ~20K | 0.74× |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virtual private network | Technology & Electronics | 2.40× | ||
| 02 | Exchange-traded fund | Business & Career | 1.99× | ||
| 03 | HubSpot | Internet & Social Media | 1.90× | ||
| 04 | Block chain (database) | Technology & Electronics | 1.89× | ||
| 05 | NASDAQ | Business & Career | 1.86× | ||
| 06 | Derivative (finance) | Business & Career | 1.85× | ||
| 07 | Squarespace | Technology & Electronics | 1.83× | ||
| 08 | Innovation | Business & Career | 1.73× | ||
| 09 | Quality time | Kids & Family | 1.66× | ||
| 10 | Bitcoin | Business & Career | 1.64× | ||
| 11 | Day trader | Business & Career | 1.58× | ||
| 12 | Miele | Home & Garden | 1.58× | ||
| 13 | Employment website | Business & Career | 1.56× | ||
| 14 | Customer satisfaction | Business & Career | 1.55× | ||
| 15 | Information privacy | Technology & Electronics | 1.54× | ||
| 16 | Freddie Highmore | Movies & TV | 1.53× | ||
| 17 | Coworking | Business & Career | 1.53× | ||
| 18 | Elderly care | Health | 1.52× | ||
| 19 | Bank account | Business & Career | 1.51× | ||
| 20 | Western Union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.38× | |
| Career Orientation | POWER | 1.32× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| DIY Mentality | THRILL | 0.95× | |
| Sports Activity | POWER | 0.95× |
Temu's target market in Canada covers an estimated 4,228,047 people, concentrated in Ontario and Quebec.
52.1% of the Temu audience are female, 47.9% are male, with an average age of 42.9 years.
Temu fans show strongest brand affinity for Innovation (1.73×), NASDAQ (1.86×), and Western Union (1.5×) over the country average.
Temu fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Temu itself, the audience over-indexes on NASDAQ (1.86×), Western Union (1.5×), Employment website (1.56×), and Squarespace (1.83×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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