Temu Audience in Canada
Temu has an estimated audience of 4,228,047 people in Canada. 52.1% are female, 47.9% are male, average age 42.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Innovation, NASDAQ, Western Union, Employment website, Squarespace.
The average Temu fan in Canada is 42.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Innovation, NASDAQ, Western Union, with strongest over-indexing on Innovation (1.73× the country average). Demographically, the Temu audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Temu fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.9 |
| Estimated audience size | 4,228,047 |
Audience persona
The typical Temu fan in Canada is balanced, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,004,949 | 1.13× |
| Quebec | 1,165,383 | 1.15× |
| British Columbia | 666,798 | 1.05× |
| Alberta | 493,330 | 0.95× |
| Nova Scotia | 138,149 | 1.1× |
| Manitoba | 133,828 | 0.85× |
| Saskatchewan | 110,384 | 0.82× |
| New Brunswick | 103,687 | 1.06× |
| Newfoundland and Labrador | 74,258 | 1.15× |
| Prince Edward Island | 15,311 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.73× | Business & Career |
| NASDAQ | 1.86× | Business & Career |
| Western Union | 1.5× | Business & Career |
| Employment website | 1.56× | Business & Career |
| Squarespace | 1.83× | Technology & Electronics |
| Bank account | 1.51× | Business & Career |
| HubSpot | 1.9× | Internet & Social Media |
| Bitcoin | 1.64× | Business & Career |
| Virtual private network | 2.4× | Technology & Electronics |
| Exchange-traded fund | 1.99× | Business & Career |
| Customer satisfaction | 1.55× | Business & Career |
| Derivative (finance) | 1.85× | Business & Career |
| Freddie Highmore | 1.53× | Movies & TV |
| Elderly care | 1.52× | Health |
| Day trader | 1.58× | Business & Career |
| Block chain (database) | 1.89× | Technology & Electronics |
| Coworking | 1.53× | Business & Career |
| Miele | 1.58× | Home & Garden |
| Quality time | 1.66× | Kids & Family |
| Information privacy | 1.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.32 |
| Quality Awareness | PREMIUM | 1.26 |
| Risk Appetite | THRILL | 1.23 |
| Indulgence | JOY | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
See Temu audiences in other countries
More Shopping audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Temu have in Canada?
Temu has an estimated audience of 4,228,047 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Temu fans?
52.1% of Temu fans are female, 47.9% are male, with an average age of 42.9 years.
Which brands do Temu fans like most?
Temu fans show strongest brand affinity for Innovation (1.73×), NASDAQ (1.86×), and Western Union (1.5×) over the country average.
Where do Temu fans live in Canada?
Temu fans in Canada are most concentrated in Ontario (reach 2,004,949), Quebec (reach 1,165,383), and British Columbia (reach 666,798). These three regions account for the largest share of the active audience.
What other brands do Temu fans also like?
Beyond Temu itself, the audience over-indexes on NASDAQ (1.86×), Western Union (1.5×), Employment website (1.56×), and Squarespace (1.83×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.