Rascasse Audience Intelligence

Temu Target Market in United States

A data profile of the people who buy, follow and care about Temu in United States — modelled from more than twelve digital signal sources. Temu has an estimated audience of 24,913,897 people in United States.

#126among Brand in United States#57in Shopping

The average Temu fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cyber Monday, Real property, Innovation, with strongest over-indexing on Cyber Monday (1.71× the country average).

Demographically, the Temu audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Temu fan in United States is balanced, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Temu profile in United States.

Audience size
24.9M
in United States
Gender
53.8%♀
46.2% male
Age
41.6
average years
Country rank
#1236
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Temu

53.8% are female, 46.2% are male, average age 41.6.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Temu audience in United States
MetricValue
Female53.8%
Male46.2%
Average age41.6
Estimated audience size24,913,897
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Temu audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Temu audience comes from United States.

Worldwide audience distribution share by country for Temu
CountryShare
United States15.6%
Germany5.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Temu audience in United States is strongest.

Fig. 05

Top regions by affinity

Temu customers by region in United States
#RegionReachAffinity×
01West Virginia~200K1.80×
02Mississippi~300K1.51×
03Kentucky~400K1.39×
04Louisiana~400K1.36×
05Alabama~500K1.33×
06Arkansas~300K1.32×
07Tennessee~600K1.22×
08South Carolina~400K1.15×
09Georgia~800K1.11×
10Florida~2M1.10×
11Missouri~400K1.10×
12Maine~100K1.10×
13North Carolina~800K1.09×
14Oklahoma~300K1.09×
15Indiana~500K1.06×
16Ohio~800K1.05×
17Pennsylvania~900K1.04×
18North Dakota~50K1.03×
19Iowa~200K1.02×
20Idaho~100K1.01×
21Michigan~600K1.00×
22Wisconsin~400K0.99×
23Maryland~400K0.98×
24Virginia~600K0.97×
25South Dakota~60K0.97×
26Montana~70K0.96×
27New York~1.5M0.95×
28New Jersey~600K0.95×
29Hawaii~100K0.94×
30New Mexico~100K0.92×
31Kansas~200K0.91×
32Delaware~60K0.91×
33Nevada~200K0.89×
34Vermont~40K0.89×
35California~2.5M0.88×
36Illinois~700K0.87×
37Utah~200K0.87×
38New Hampshire~80K0.86×
39Rhode Island~70K0.86×
40Texas~2M0.85×
41Oregon~200K0.85×
42Connecticut~200K0.85×
43Arizona~400K0.82×
44Nebraska~100K0.81×
45Massachusetts~400K0.80×
46Washington~400K0.79×
47Minnesota~300K0.79×
48Alaska~40K0.78×
49Colorado~300K0.68×
50Washington, District of Columbia~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Temu, United States
0.62×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Temu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Temu audience
#·InterestCategoryAffinity×
01Loyalty programShopping2.01×
02Electronic funds transferBusiness & Career1.87×
03Western UnionBusiness & Career1.81×
04Cyber MondayShopping1.71×
05DeviantArtInternet & Social Media1.70×
06Affiliate marketingBusiness & Career1.69×
07Female entrepreneurBusiness & Career1.69×
08Web serverTechnology & Electronics1.68×
09WholesaleFashion & Accessoires1.66×
10InnovationBusiness & Career1.64×
11Compact carCars & Mobility1.63×
12Real propertyHome & Garden1.62×
13NASDAQBusiness & Career1.62×
14Drop shippingShopping1.60×
15CutleryHome & Garden1.56×
16Deal of the dayShopping1.55×
17Valentine's DayKids & Family1.53×
18Scooby-DooMovies & TV1.52×
19Ace HardwareHome & Garden1.51×
20Labor DayPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Temu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Temu audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.31×
Need for SecurityCONSERVATISM1.24×
IndulgenceJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Temu audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
TraditionCONSERVATISM0.89×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Temu's target market in United States?

Temu's target market in United States covers an estimated 24,913,897 people, concentrated in California and Florida.

02

What is the gender split and age of Temu customers?

53.8% of the Temu audience are female, 46.2% are male, with an average age of 41.6 years.

03

Which brands do Temu fans like most?

Temu fans show strongest brand affinity for Cyber Monday (1.71×), Real property (1.62×), and Innovation (1.64×) over the country average.

04

Where do Temu fans live in United States?

Temu fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Temu fans also like?

Beyond Temu itself, the audience over-indexes on Real property (1.62×), Innovation (1.64×), Ace Hardware (1.51×), and NASDAQ (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Temu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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