Temu Audience in United States

Temu has an estimated audience of 25,249,083 people in United States. 54.6% are female, 45.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Kia Sportage, Indeed.com.

The average Temu fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (7.13× the country average). Demographically, the Temu audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Temu fans

Demographic split for Temu audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.6
Estimated audience size25,249,083

Audience persona

The typical Temu fan in United States is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Temu in United States
RegionReachAffinity
California2,564,1100.92×
Texas1,946,2670.9×
Florida1,895,3571.11×
New York1,376,8030.98×
Pennsylvania904,5201.06×
Georgia883,2531.14×
North Carolina860,4111.13×
Ohio843,4461.08×
Illinois763,0660.91×
Michigan665,2761.01×
Tennessee641,7101.27×
New Jersey633,9880.99×
Virginia609,2520.99×
Indiana507,6041.1×
Alabama471,8621.34×
Kentucky450,1511.42×
South Carolina448,1391.18×
Missouri446,3511.1×
Louisiana439,8311.35×
Arizona433,9820.84×
Maryland426,3980.98×
Washington408,1980.81×
Massachusetts405,0540.81×
Wisconsin374,0040.98×
Oklahoma312,1141.11×
Mississippi303,0811.46×
Minnesota293,6290.81×
Arkansas279,4201.34×
Colorado277,9230.7×
Oregon242,5310.84×
Nevada222,8500.91×
Connecticut216,7940.86×
Iowa209,2751.01×
West Virginia201,5661.71×
Utah193,4160.86×
Kansas183,2700.92×
Idaho124,4780.98×
New Mexico114,0340.9×
Nebraska103,6770.82×
Hawaii102,5810.95×
Maine94,1341.04×
New Hampshire84,1080.85×
Rhode Island67,3230.84×
Montana64,1110.92×
Delaware60,4890.87×
South Dakota53,7250.92×
North Dakota49,5900.96×
Washington, District of Columbia47,2220.62×
Alaska39,6010.73×
Vermont36,8600.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Temu audience
BrandAffinityCategory
Capital One7.13×Business & Career
Google Maps6.37×Internet & Social Media
CarGurus7.53×Cars & Mobility
Kia Sportage25.76×Cars & Mobility
Indeed.com4.86×Business & Career
Horoscope9.17×Health
Circle K6.46×Shopping
Enterprise Rent-A-Car5.28×Cars & Mobility
AccuWeather5.45×Home & Garden
DeviantArt5.99×Internet & Social Media
Khan Academy6.99×Business & Career
Beetlejuice3.7×Movies & TV
Diane Keaton4.61×Movies & TV
Google News4.37×News
Aaron Rodgers4.6×Sports
Bruce Willis5.12×Movies & TV
ICloud6.57×Technology & Electronics
Billy Bob Thornton6.11×Movies & TV
Honda HR-V17.17×Cars & Mobility
Kendra Scott6.91×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Temu audience
TraitClusterScore
Risk AppetiteTHRILL1.73
Luxury OrientationPREMIUM1.53
ExtroversionTHRILL1.16
Price SensitivityPREMIUM1.1
Design AffinityPREMIUM1.04
LGBTQ+ IdentityOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Temu
CountryShare
United States16.3%
Germany5.9%
United Kingdom5.5%

See Temu audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Temu have in United States?

Temu has an estimated audience of 25,249,083 people in United States, concentrated in California and Texas.

What is the gender split and age of Temu fans?

54.6% of Temu fans are female, 45.4% are male, with an average age of 42.6 years.

Which brands do Temu fans like most?

Temu fans show strongest brand affinity for Capital One (7.13×), Google Maps (6.37×), and CarGurus (7.53×) over the country average.

Where do Temu fans live in United States?

Temu fans in United States are most concentrated in California (reach 2,564,110), Texas (reach 1,946,267), and Florida (reach 1,895,357). These three regions account for the largest share of the active audience.

What other brands do Temu fans also like?

Beyond Temu itself, the audience over-indexes on Google Maps (6.37×), CarGurus (7.53×), Kia Sportage (25.76×), and Indeed.com (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.