Rascasse Audience Intelligence

Electronic funds transfer Audience in United States

A data profile of the people who buy, follow and care about Electronic funds transfer in United States — modelled from more than twelve digital signal sources. Electronic funds transfer has an estimated audience of 13,947,334 people in United States.

#1708among Topic in United States#263in Business & Career

The average Electronic funds transfer fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include EBay, Gift, Software, with strongest over-indexing on EBay (2.31× the country average).

Demographically, the Electronic funds transfer audience skews more female with an average age of 46.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic funds transfer fan in United States is more female, around 46.9 years old, with strong DIY Mentality tendencies and a notable affinity for EBay.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic funds transfer profile in United States.

Audience size
13.9M
in United States
Gender
55.5%♀
44.5% male
Age
46.9
average years
Country rank
#2533
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic funds transfer fans

55.5% are female, 44.5% are male, average age 46.9.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Electronic funds transfer audience in United States
MetricValue
Female55.5%
Male44.5%
Average age46.9
Estimated audience size13,947,334
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Electronic funds transfer audience in United States
Age bracketShare%
16-197%
20-2911%
30-3917%
40-4926%
50+39%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Electronic funds transfer audience comes from United States.

Worldwide audience distribution share by country for Electronic funds transfer
CountryShare
United States15.0%
Germany11.3%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic funds transfer audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic funds transfer fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.37×
02Vermont~30K1.28×
03Oregon~200K1.27×
04Washington~300K1.24×
05New Hampshire~70K1.23×
06Montana~50K1.23×
07North Dakota~40K1.23×
08Colorado~300K1.20×
09Utah~100K1.19×
10Maine~60K1.16×
11Idaho~80K1.12×
12Washington, District of Columbia~50K1.11×
13Wisconsin~200K1.09×
14Massachusetts~300K1.07×
15Virginia~400K1.06×
16California~1.5M1.03×
17Kansas~100K1.01×
18Minnesota~200K1.00×
19West Virginia~60K1.00×
20Hawaii~60K1.00×
21Connecticut~100K0.98×
22Arkansas~100K0.98×
23Iowa~100K0.98×
24Rhode Island~40K0.98×
25New York~800K0.97×
26Arizona~300K0.97×
27Michigan~300K0.96×
28North Carolina~400K0.95×
29Kentucky~200K0.95×
30Illinois~400K0.94×
31Missouri~200K0.94×
32Oklahoma~100K0.93×
33Nebraska~70K0.93×
34South Dakota~30K0.93×
35New Mexico~60K0.92×
36Pennsylvania~400K0.91×
37Ohio~400K0.90×
38Tennessee~300K0.90×
39Indiana~200K0.88×
40Florida~800K0.86×
41Maryland~200K0.86×
42Texas~1M0.85×
43Nevada~100K0.85×
44Georgia~400K0.84×
45New Jersey~300K0.83×
46Louisiana~100K0.83×
47Delaware~30K0.82×
48South Carolina~200K0.81×
49Alabama~200K0.79×
50Mississippi~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Electronic funds transfer, United States
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic funds transfer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic funds transfer audience
#·InterestCategoryAffinity×
01EBayShopping2.31×
02Macy'sShopping1.83×
03BankingBusiness & Career1.72×
04PinterestInternet & Social Media1.68×
05FriendshipKids & Family1.68×
06Sales promotionShopping1.66×
07GiftShopping1.65×
08WalmartShopping1.58×
09Rhythm and blues musicMusic & Radio1.55×
10SoftwareTechnology & Electronics1.54×
11MotherhoodKids & Family1.54×
12ReligionBusiness & Career1.54×
13RecipesFood & Beverages1.52×
14WomanKids & Family1.52×
15CosmeticsBeauty & Wellness1.51×
16PhilosophyBusiness & Career1.51×
17HumourLiterature1.50×
18PsychologyBusiness & Career1.50×
19MoneyBusiness & Career1.50×
20Hair productsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic funds transfer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic funds transfer audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.58×
Community OrientationOPEN1.47×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic funds transfer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.00×
Luxury OrientationPREMIUM1.00×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic funds transfer have in United States?

Electronic funds transfer has an estimated audience of 13,947,334 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic funds transfer fans?

55.5% of Electronic funds transfer fans are female, 44.5% are male, with an average age of 46.9 years.

03

Which brands do Electronic funds transfer fans like most?

Electronic funds transfer fans show strongest brand affinity for EBay (2.31×), Gift (1.65×), and Software (1.54×) over the country average.

04

Where do Electronic funds transfer fans live in United States?

Electronic funds transfer fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic funds transfer fans also like?

Beyond Electronic funds transfer itself, the audience over-indexes on Gift (1.65×), Software (1.54×), Pinterest (1.68×), and Cosmetics (1.51×) compared to the United States average.

Appendix

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See Electronic funds transfer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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