Electronic funds transfer Audience in United States

Electronic funds transfer logo

Electronic funds transfer has an estimated audience of 13,947,334 people in United States. 55.5% are female, 44.5% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: EBay, Gift, Software, Pinterest, Cosmetics.

The average Electronic funds transfer fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include EBay, Gift, Software, with strongest over-indexing on EBay (2.31× the country average). Demographically, the Electronic funds transfer audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Electronic funds transfer fans

Demographic split for Electronic funds transfer audience in United States
MetricValue
Female55.5%
Male44.5%
Average age46.9
Estimated audience size13,947,334

Audience persona

The typical Electronic funds transfer fan in United States is more female, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for EBay.

Top regions in United States

Top regions ranked by reach for Electronic funds transfer in United States
RegionReachAffinity
California1,712,4561.12×
Texas1,065,4550.89×
Florida841,7330.89×
New York829,6291.06×
Illinois464,1161×
Pennsylvania422,1480.9×
North Carolina412,1170.98×
Ohio402,3010.94×
Georgia371,4660.86×
Virginia368,2471.08×
Washington359,1821.28×
Michigan338,8740.93×
Massachusetts306,6251.12×
New Jersey305,0840.86×
Arizona291,9911.03×
Colorado281,8231.28×
Tennessee254,1730.91×
Indiana223,7160.88×
Wisconsin220,6271.05×
Missouri216,6610.96×
Maryland208,3140.87×
Oregon207,4831.3×
Minnesota203,1731.02×
Kentucky166,4040.95×
South Carolina164,4450.78×
Alabama156,3000.8×
Utah151,8441.22×
Connecticut142,3161.02×
Oklahoma142,2380.92×
Louisiana141,0550.78×
Nevada116,2010.86×
Arkansas110,0050.96×
Iowa109,3350.95×
Kansas108,1350.98×
Mississippi77,9390.68×
Idaho77,6991.11×
New Hampshire67,6021.23×
Nebraska62,6650.9×
Hawaii61,6291.03×
West Virginia61,4870.95×
New Mexico60,1990.86×
Maine56,9141.14×
Washington, District of Columbia50,4361.2×
Montana48,6871.26×
Rhode Island42,1050.95×
Alaska41,2231.38×
Vermont31,7301.3×
North Dakota29,9201.04×
Delaware29,1620.76×
South Dakota26,6430.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic funds transfer audience
BrandAffinityCategory
EBay2.31×Shopping
Gift1.65×Shopping
Software1.54×Technology & Electronics
Pinterest1.68×Internet & Social Media
Cosmetics1.51×Beauty & Wellness
Walmart1.58×Shopping
Sales promotion1.66×Shopping
Recipes1.52×Food & Beverages
Woman1.52×Kids & Family
Motherhood1.54×Kids & Family
Friendship1.68×Kids & Family
Macy's1.83×Shopping
Humour1.5×Literature
Rhythm and blues music1.55×Music & Radio
Psychology1.5×Business & Career
Philosophy1.51×Business & Career
Banking1.72×Business & Career
Money1.5×Business & Career
Religion1.54×Business & Career
Hair products1.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic funds transfer audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
TravellingTHRILL1.62
Family OrientationCONSERVATISM1.62
Urban LifestyleOPEN1.5
Career OrientationPOWER1.49
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Electronic funds transfer
CountryShare
United States15.0%
Germany11.3%
France7.4%

See Electronic funds transfer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Electronic funds transfer have in United States?

Electronic funds transfer has an estimated audience of 13,947,334 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic funds transfer fans?

55.5% of Electronic funds transfer fans are female, 44.5% are male, with an average age of 46.9 years.

Which brands do Electronic funds transfer fans like most?

Electronic funds transfer fans show strongest brand affinity for EBay (2.31×), Gift (1.65×), and Software (1.54×) over the country average.

Where do Electronic funds transfer fans live in United States?

Electronic funds transfer fans in United States are most concentrated in California (reach 1,712,456), Texas (reach 1,065,455), and Florida (reach 841,733). These three regions account for the largest share of the active audience.

What other brands do Electronic funds transfer fans also like?

Beyond Electronic funds transfer itself, the audience over-indexes on Gift (1.65×), Software (1.54×), Pinterest (1.68×), and Cosmetics (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.