Temu Audience in France
Temu has an estimated audience of 6,158,807 people in France. 49.4% are female, 50.6% are male, average age 43.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Temu fan in France is 43.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (16.46× the country average). Demographically, the Temu audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Temu fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 43.1 |
| Estimated audience size | 6,158,807 |
Audience persona
The typical Temu fan in France is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 775,884 | 0.7× |
| Auvergne-Rhône-Alpes | 703,148 | 0.97× |
| Occitanie | 614,096 | 1.15× |
| Nouvelle-Aquitaine | 587,169 | 1.08× |
| Hauts-de-France | 564,156 | 1.04× |
| Grand Est | 520,230 | 1.04× |
| Provence-Alpes-Côte d'Azur | 496,516 | 1.09× |
| Normandy | 314,069 | 1.05× |
| Pays de la Loire | 295,337 | 0.86× |
| Bourgogne-Franche-Comté | 285,109 | 1.14× |
| Brittany | 258,240 | 0.86× |
| Centre-Val de Loire | 234,689 | 1.01× |
| Corsica | 30,291 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 16.46× | Internet & Social Media |
| Permanent residency | 10.92× | Business & Career |
| DoTerra | 48.11× | Beauty & Wellness |
| Public administration | 12.18× | Business & Career |
| Restorative dentistry | 27.61× | Health |
| Payot | 26.51× | Beauty & Wellness |
| Eye care professional | 29.38× | Beauty & Wellness |
| Drop shipping | 4.7× | Shopping |
| Cervical vertebrae | 29.37× | Health |
| Cashback reward program | 14.54× | Shopping |
| Soy milk | 31.92× | Food & Beverages |
| Compression stockings | 41.6× | Health |
| Consumer debt | 32.79× | Business & Career |
| Muslim holidays | 11.5× | Politics & Society |
| Lions Clubs International | 10.51× | Business & Career |
| Rechargeable battery | 18.13× | Home & Garden |
| Kosher foods | 52.02× | Food & Beverages |
| Buy one, get one free | 7.44× | Shopping |
| Islamic architecture | 11.75× | Home & Garden |
| Inclusion (education) | 41.97× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 19.96 |
| Urban Lifestyle | OPEN | 5.95 |
| Mindfulness | BALANCE | 1.69 |
| Price Sensitivity | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.26 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Germany | 5.9% |
| United Kingdom | 5.5% |
See Temu audiences in other countries
More Shopping audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
How many fans does Temu have in France?
Temu has an estimated audience of 6,158,807 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Temu fans?
49.4% of Temu fans are female, 50.6% are male, with an average age of 43.1 years.
Which brands do Temu fans like most?
Temu fans show strongest brand affinity for Tinder (16.46×), Permanent residency (10.92×), and DoTerra (48.11×) over the country average.
Where do Temu fans live in France?
Temu fans in France are most concentrated in Île-de-France (reach 775,884), Auvergne-Rhône-Alpes (reach 703,148), and Occitanie (reach 614,096). These three regions account for the largest share of the active audience.
What other brands do Temu fans also like?
Beyond Temu itself, the audience over-indexes on Permanent residency (10.92×), DoTerra (48.11×), Public administration (12.18×), and Restorative dentistry (27.61×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.