A data profile of the people who buy, follow and care about Starbucks in France — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 4,362,158 people in France.
The average Starbucks fan in France is 37.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Burger King, Temu, Walmart, with strongest over-indexing on Burger King (4.46× the country average).
Demographically, the Starbucks audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Starbucks fan in France is more female, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Burger King.
The key figures that characterise the Starbucks profile in France.
60.3% are female, 39.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 37.1 |
| Estimated audience size | 4,362,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Starbucks audience comes from France.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 2.54× | |
| 02 | Grand Est | ~500K | 1.33× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.31× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 0.98× | |
| 05 | Occitanie | ~400K | 0.93× | |
| 06 | Nouvelle-Aquitaine | ~400K | 0.90× | |
| 07 | Centre-Val de Loire | ~100K | 0.88× | |
| 08 | Hauts-de-France | ~300K | 0.85× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.84× | |
| 10 | Pays de la Loire | ~200K | 0.78× | |
| 11 | Normandy | ~200K | 0.76× | |
| 12 | Brittany | ~100K | 0.55× | |
| 13 | Corsica | ~10K | 0.46× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 15.99× | ||
| 02 | Chipotle Mexican Grill | Food & Beverages | 14.69× | ||
| 03 | American Idol | Movies & TV | 9.30× | ||
| 04 | Walmart | Shopping | 8.21× | ||
| 05 | The Economist | Business & Career | 8.06× | ||
| 06 | Temu | Shopping | 4.66× | ||
| 07 | Burger King | Food & Beverages | 4.46× | ||
| 08 | French fries | Food & Beverages | 3.76× | ||
| 09 | Hamburger | Food & Beverages | 2.77× | ||
| 10 | Adventure | Travel & Leisure | 2.30× | ||
| 11 | Take-out | Food & Beverages | 2.28× | ||
| 12 | McDonald's | Food & Beverages | 2.23× | ||
| 13 | Televisions | Technology & Electronics | 2.16× | ||
| 14 | Barbecue | Food & Beverages | 2.08× | ||
| 15 | Fast food | Food & Beverages | 1.82× | ||
| 16 | Primark | Shopping | 1.70× | ||
| 17 | H&M | Shopping | 1.68× | ||
| 18 | Monoprix | Shopping | 1.64× | ||
| 19 | Sephora | Shopping | 1.59× | ||
| 20 | Auchan | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Healthy Lifestyle | BALANCE | 1.39× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Sports Activity | POWER | 1.03× |
Starbucks's target market in France covers an estimated 4,362,158 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.3% of the Starbucks audience are female, 39.7% are male, with an average age of 37.1 years.
Starbucks fans show strongest brand affinity for Burger King (4.46×), Temu (4.66×), and Walmart (8.21×) over the country average.
Starbucks fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~500K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Temu (4.66×), Walmart (8.21×), American Idol (9.3×), and Televisions (2.16×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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