A data profile of the people who buy, follow and care about Temu in Spain — modelled from more than twelve digital signal sources. Temu has an estimated audience of 3,634,026 people in Spain.
Temu has an estimated audience of 3,634,026 people in Spain. 59.9% are female, 40.1% are male, average age 42.9. Top brand affinities: Asda, Carrefour Market, Starbucks, Mascara, Drop shipping.
Top brand affinities include Asda, Carrefour Market, Starbucks, with strongest over-indexing on Asda (21.9× the country average).
Demographically, the Temu audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Temu fan in Spain is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Asda.
The key figures that characterise the Temu profile in Spain.
59.9% are female, 40.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.9 |
| Estimated audience size | 3,634,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Temu audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asda | Shopping | 21.90× | ||
| 02 | CVS Pharmacy | Shopping | 11.63× | ||
| 03 | Carrefour Market | Shopping | 7.40× | ||
| 04 | Buy one, get one free | Shopping | 5.70× | ||
| 05 | Mascara | Beauty & Wellness | 4.97× | ||
| 06 | Drop shipping | Shopping | 3.69× | ||
| 07 | Starbucks | Food & Beverages | 3.39× | ||
| 08 | Moisturizer | Home & Garden | 3.30× | ||
| 09 | Cyber Monday | Shopping | 3.07× | ||
| 10 | Innovation | Business & Career | 2.56× | ||
| 11 | Political science | Business & Career | 2.17× | ||
| 12 | Internet celebrity | Internet & Social Media | 2.11× | ||
| 13 | Volunteering | Politics & Society | 2.04× | ||
| 14 | Groupon | Internet & Social Media | 1.82× | ||
| 15 | Deal of the day | Shopping | 1.73× | ||
| 16 | Swimming pool | Sports | 1.71× | ||
| 17 | McDonald's | Food & Beverages | 1.70× | ||
| 18 | Black Friday (shopping) | Shopping | 1.66× | ||
| 19 | Barbecue | Food & Beverages | 1.61× | ||
| 20 | Julio Iglesias | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.65× | |
| Luxury Orientation | PREMIUM | 1.60× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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