A data profile of the people who buy, follow and care about Blouse in Italy — modelled from more than twelve digital signal sources. Blouse has an estimated audience of 8,493,867 people in Italy.
Blouse has an estimated audience of 8,493,867 people in Italy. 82.1% are female, 17.9% are male, average age 44.0. Top brand affinities: Shopping malls, Confectionery, IKEA, Children's clothing, H&M.
Top brand affinities include Shopping malls, Confectionery, IKEA, with strongest over-indexing on Shopping malls (1.94× the country average).
Demographically, the Blouse audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, Quality Awareness.
The typical Blouse fan in Italy is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Blouse profile in Italy.
82.1% are female, 17.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 44.0 |
| Estimated audience size | 8,493,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Blouse audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 6.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Blouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 4.20× | ||
| 02 | Social shopping | Shopping | 4.12× | ||
| 03 | Knitting | Home & Garden | 2.76× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.61× | ||
| 05 | Wedding dress | Fashion & Accessoires | 2.60× | ||
| 06 | Deal of the day | Shopping | 2.56× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.46× | ||
| 08 | H&M | Shopping | 2.44× | ||
| 09 | Confectionery | Food & Beverages | 2.33× | ||
| 10 | OVS | Fashion & Accessoires | 2.30× | ||
| 11 | Shopping malls | Shopping | 1.94× | ||
| 12 | Volunteering | Politics & Society | 1.94× | ||
| 13 | IKEA | Home & Garden | 1.91× | ||
| 14 | Organic food | Food & Beverages | 1.74× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.73× | ||
| 16 | Fragrances | Beauty & Wellness | 1.71× | ||
| 17 | Personal care | Health | 1.71× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Hair products | Beauty & Wellness | 1.54× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.74× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Price Sensitivity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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