Drip brew Audience in United States

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Drip brew has an estimated audience of 1,087,304 people in United States. 62.2% are female, 37.8% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Coffee preparation, Coffeemaker, Beauty, Coach, Online shopping.

The average Drip brew fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Coffee preparation, Coffeemaker, Beauty, with strongest over-indexing on Coffee preparation (7.74× the country average). Demographically, the Drip brew audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Drip brew fans

Demographic split for Drip brew audience in United States
MetricValue
Female62.2%
Male37.8%
Average age34.9
Estimated audience size1,087,304

Audience persona

The typical Drip brew fan in United States is more female, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Coffee preparation.

Top regions in United States

Top regions ranked by reach for Drip brew in United States
RegionReachAffinity
California138,7891.16×
Texas116,5481.25×
New York78,8891.3×
Pennsylvania76,0552.08×
South Carolina67,5344.13×
Washington50,8252.33×
Tennessee49,3882.26×
Florida48,0010.65×
Georgia39,8581.19×
North Carolina31,8710.97×
Illinois30,3250.84×
Michigan23,0230.81×
New Jersey22,7780.82×
Virginia21,3290.81×
Massachusetts20,9550.98×
Arizona20,6480.93×
Ohio17,9990.54×
Colorado17,3131.01×
Rhode Island13,1223.79×
Maryland11,7970.63×
Louisiana11,4760.82×
Missouri11,0070.63×
Indiana10,8940.55×
Oregon10,3340.83×
Oklahoma9,8950.82×
Wisconsin8,5300.52×
Minnesota8,4810.54×
Nevada8,1800.78×
Connecticut7,7640.71×
Hawaii7,6371.63×
Utah6,7970.7×
Alabama6,5980.43×
Delaware6,2522.08×
Kentucky5,8020.43×
Kansas4,8490.57×
Iowa4,6030.51×
Arkansas4,5110.5×
South Dakota4,4401.77×
Washington, District of Columbia4,3941.34×
Mississippi3,6540.41×
Idaho2,8580.52×
Nebraska2,8450.52×
New Mexico2,4210.44×
West Virginia2,3900.47×
Maine2,2740.58×
New Hampshire2,0660.48×
Alaska1,8370.79×
Montana1,7040.56×
Vermont1,1960.63×
North Dakota9500.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drip brew audience
BrandAffinityCategory
Coffee preparation7.74×Home & Garden
Coffeemaker11.04×Home & Garden
Beauty1.74×Beauty & Wellness
Coach5.02×Fashion & Accessoires
Online shopping1.68×Shopping
Kitchenware3.52×Home & Garden
Staples Inc.3.23×Business & Career
Shoes1.65×Fashion & Accessoires
Whole Foods Market2.12×Shopping
Marshalls2.33×Fashion & Accessoires
Dollar Tree2.1×Shopping
Aritzia4.11×Fashion & Accessoires
T.J.Maxx2.58×Shopping
Best Buy1.98×Shopping
IKEA2.14×Home & Garden
Target Corporation1.74×Shopping
Starbucks1.91×Food & Beverages
Old Navy1.89×Fashion & Accessoires
Expedia2.45×Travel & Leisure
Blue Bottle Coffee Company7.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drip brew audience
TraitClusterScore
SustainabilityBALANCE2.34
Luxury OrientationPREMIUM2.27
IndulgenceJOY2.15
Design AffinityPREMIUM2.09
Sports ActivityPOWER1.88
TravellingTHRILL1.77

Worldwide distribution

Worldwide audience distribution share by country for Drip brew
CountryShare
United States19.2%
Japan18.1%
China7.9%

See Drip brew audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Drip brew have in United States?

Drip brew has an estimated audience of 1,087,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Drip brew fans?

62.2% of Drip brew fans are female, 37.8% are male, with an average age of 34.9 years.

Which brands do Drip brew fans like most?

Drip brew fans show strongest brand affinity for Coffee preparation (7.74×), Coffeemaker (11.04×), and Beauty (1.74×) over the country average.

Where do Drip brew fans live in United States?

Drip brew fans in United States are most concentrated in California (reach 138,789), Texas (reach 116,548), and New York (reach 78,889). These three regions account for the largest share of the active audience.

What other brands do Drip brew fans also like?

Beyond Drip brew itself, the audience over-indexes on Coffeemaker (11.04×), Beauty (1.74×), Coach (5.02×), and Online shopping (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drip brew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.