Rascasse Audience Intelligence

Drip brew Audience in United States

A data profile of the people who buy, follow and care about Drip brew in United States — modelled from more than twelve digital signal sources. Drip brew has an estimated audience of 1,087,304 people in United States.

#50among Beverage in United States#8388among Topic in United States#1256in Food & Beverages

The average Drip brew fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, South Carolina.

Top brand affinities include Coffee preparation, Coffeemaker, Coach, with strongest over-indexing on Coffee preparation (7.74× the country average).

Demographically, the Drip brew audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drip brew fan in United States is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coffee preparation.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drip brew profile in United States.

Audience size
1.1M
in United States
Gender
62.2%♀
37.8% male
Age
34.9
average years
Country rank
#22379
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drip brew fans

62.2% are female, 37.8% are male, average age 34.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Drip brew audience in United States
MetricValue
Female62.2%
Male37.8%
Average age34.9
Estimated audience size1,087,304
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Drip brew audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Drip brew audience comes from United States.

Worldwide audience distribution share by country for Drip brew
CountryShare
United States19.2%
Japan18.1%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drip brew audience in United States is strongest.

Fig. 05

Top regions by affinity

Drip brew fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K7.42×
02South Carolina~90K5.52×
03Rhode Island~10K2.89×
04Tennessee~50K2.37×
05Washington~40K1.97×
06Pennsylvania~70K1.81×
07Delaware~5K1.53×
08Hawaii~6K1.37×
09Florida~90K1.19×
10Texas~100K1.14×
11Washington, District of Columbia~4K1.12×
12New York~60K1.04×
13California~100K0.98×
14Georgia~30K0.97×
15New Jersey~30K0.91×
16Illinois~30K0.90×
17New Mexico~5K0.90×
18Alaska~2K0.89×
19Massachusetts~20K0.85×
20Colorado~10K0.84×
21North Carolina~30K0.82×
22Arizona~20K0.82×
23Vermont~2K0.81×
24Virginia~20K0.80×
25Oregon~10K0.80×
26North Dakota~2K0.77×
27Oklahoma~9K0.75×
28Montana~2K0.75×
29Louisiana~10K0.73×
30Nevada~7K0.71×
31Maine~3K0.70×
32Michigan~20K0.69×
33Connecticut~7K0.69×
34Nebraska~4K0.69×
35West Virginia~3K0.68×
36New Hampshire~3K0.67×
37Utah~6K0.66×
38Idaho~4K0.66×
39Kansas~5K0.62×
40Arkansas~5K0.61×
41Mississippi~5K0.61×
42Iowa~5K0.61×
43Maryland~10K0.60×
44Missouri~10K0.58×
45Indiana~10K0.56×
46Minnesota~8K0.54×
47Wisconsin~9K0.53×
48Kentucky~7K0.53×
49Alabama~8K0.52×
50Ohio~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Drip brew, United States
0.50×1.00×7.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drip brew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drip brew audience
#·InterestCategoryAffinity×
01CoffeemakerHome & Garden11.04×
02Coffee preparationHome & Garden7.74×
03Blue Bottle Coffee CompanyFood & Beverages7.36×
04CoachFashion & Accessoires5.02×
05AritziaFashion & Accessoires4.11×
06KitchenwareHome & Garden3.52×
07Staples Inc.Business & Career3.23×
08T.J.MaxxShopping2.58×
09ExpediaTravel & Leisure2.45×
10MarshallsFashion & Accessoires2.33×
11IKEAHome & Garden2.14×
12Whole Foods MarketShopping2.12×
13Dollar TreeShopping2.10×
14Best BuyShopping1.98×
15StarbucksFood & Beverages1.91×
16Old NavyFashion & Accessoires1.89×
17BeautyBeauty & Wellness1.74×
18Target CorporationShopping1.74×
19Online shoppingShopping1.68×
20ShoesFashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drip brew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drip brew audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
Design AffinityPREMIUM1.69×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drip brew audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Price SensitivityPREMIUM0.59×
Family OrientationCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drip brew have in United States?

Drip brew has an estimated audience of 1,087,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drip brew fans?

62.2% of Drip brew fans are female, 37.8% are male, with an average age of 34.9 years.

03

Which brands do Drip brew fans like most?

Drip brew fans show strongest brand affinity for Coffee preparation (7.74×), Coffeemaker (11.04×), and Coach (5.02×) over the country average.

04

Where do Drip brew fans live in United States?

Drip brew fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and South Carolina (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Drip brew fans also like?

Beyond Drip brew itself, the audience over-indexes on Coffeemaker (11.04×), Coach (5.02×), Beauty (1.74×), and Online shopping (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Drip brew audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drip brew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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