Impulse purchase Audience in United States

Impulse purchase logo

Impulse purchase has an estimated audience of 1,445,190 people in United States. 65.2% are female, 34.8% are male, average age 30.0. Top regions: California, Texas, New York. Top brand affinities: Rhianna (singer), Afrobeat, Music of Nigeria, Hair tutorials, Music of Africa.

The average Impulse purchase fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rhianna (singer), Afrobeat, Music of Nigeria, with strongest over-indexing on Rhianna (singer) (18.26× the country average). Demographically, the Impulse purchase audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Impulse purchase fans

Demographic split for Impulse purchase audience in United States
MetricValue
Female65.2%
Male34.8%
Average age30.0
Estimated audience size1,445,190

Audience persona

The typical Impulse purchase fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Impulse purchase in United States
RegionReachAffinity
California129,6880.82×
Texas102,0010.82×
New York55,9750.69×
Florida47,9200.49×
Virginia33,7970.96×
Illinois31,2740.65×
North Carolina26,1210.6×
Pennsylvania25,3160.52×
Georgia23,3190.52×
New Jersey22,9520.62×
Ohio22,7630.51×
Michigan20,7180.55×
Washington20,0130.69×
Massachusetts18,2240.64×
Arizona17,3650.59×
Tennessee15,9720.55×
Maryland14,1590.57×
Indiana14,0460.53×
Wisconsin12,8800.59×
Kentucky12,5970.7×
Missouri11,5630.5×
South Carolina11,5330.53×
Louisiana11,4620.62×
Mississippi11,0490.93×
Alabama10,6690.53×
Colorado10,5330.46×
Minnesota10,3570.5×
Arkansas9,8160.82×
Oklahoma9,6000.6×
Connecticut9,1860.63×
Nevada9,1220.65×
West Virginia9,1221.36×
Alaska9,1032.94×
Hawaii8,7171.4×
Kansas8,4250.74×
Idaho8,4231.16×
Oregon8,4050.51×
Iowa7,9990.67×
Montana7,9351.98×
South Dakota7,8322.34×
North Dakota7,6262.57×
New Hampshire7,5161.32×
Wyoming7,3793.44×
Nebraska7,3601.02×
New Mexico7,3211.01×
Rhode Island7,2581.58×
Maine7,2531.4×
Utah7,1610.55×
Vermont7,1382.81×
Delaware6,4991.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Impulse purchase audience
BrandAffinityCategory
Rhianna (singer)18.26×Music & Radio
Afrobeat11.96×Music & Radio
Music of Nigeria23.08×Music & Radio
Hair tutorials23.18×Beauty & Wellness
Music of Africa26.21×Music & Radio
Package tour22.08×Travel & Leisure
TikTok4.75×Internet & Social Media
Stranger Things7.49×Movies & TV
Depop17.27×Fashion & Accessoires
Government11.6×Politics & Society
Love Island13.37×Movies & TV
Prosthetic makeup21.11×Beauty & Wellness
African popular music21.81×Music & Radio
Runway (fashion)15.53×Fashion & Accessoires
Serial (podcast)18.55×Music & Radio
Cute (Japanese band)21.82×Music & Radio
Inspirational Quotes16.14×Business & Career
Platform shoe35.46×Fashion & Accessoires
pronoun24.84×Music & Radio
Kebaya26.27×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Impulse purchase audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
Price SensitivityPREMIUM1.77
DIY MentalityTHRILL1.38
Early Adopter MentalityPOWER1.38
Community OrientationOPEN1.37
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Impulse purchase
CountryShare
Poland14.2%
Spain13.5%
United States13.3%

See Impulse purchase audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Impulse purchase have in United States?

Impulse purchase has an estimated audience of 1,445,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Impulse purchase fans?

65.2% of Impulse purchase fans are female, 34.8% are male, with an average age of 30.0 years.

Which brands do Impulse purchase fans like most?

Impulse purchase fans show strongest brand affinity for Rhianna (singer) (18.26×), Afrobeat (11.96×), and Music of Nigeria (23.08×) over the country average.

Where do Impulse purchase fans live in United States?

Impulse purchase fans in United States are most concentrated in California (reach 129,688), Texas (reach 102,001), and New York (reach 55,975). These three regions account for the largest share of the active audience.

What other brands do Impulse purchase fans also like?

Beyond Impulse purchase itself, the audience over-indexes on Afrobeat (11.96×), Music of Nigeria (23.08×), Hair tutorials (23.18×), and Music of Africa (26.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Impulse purchase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.