Runway (fashion) Audience in United States

Runway (fashion) has an estimated audience of 6,459,753 people in United States. 72.5% are female, 27.5% are male, average age 35.6. Top regions: California, New York, Florida. Top brand affinities: Adriana Lima, International education, Tyra Banks, Jaden Smith, Vanilla Ice.

The average Runway (fashion) fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Adriana Lima, International education, Tyra Banks, with strongest over-indexing on Adriana Lima (15.89× the country average). Demographically, the Runway (fashion) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Runway (fashion) fans

Demographic split for Runway (fashion) audience in United States
MetricValue
Female72.5%
Male27.5%
Average age35.6
Estimated audience size6,459,753

Audience persona

The typical Runway (fashion) fan in United States is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Adriana Lima.

Top regions in United States

Top regions ranked by reach for Runway (fashion) in United States
RegionReachAffinity
California1,467,9192.07×
New York587,8611.63×
Florida567,9001.3×
Texas565,6581.02×
Arizona228,2091.73×
Georgia218,1801.1×
Illinois215,4091×
New Jersey209,2711.27×
Washington192,9141.49×
North Carolina192,4570.99×
Virginia178,5181.13×
Pennsylvania170,0740.78×
Ohio154,6840.78×
Michigan149,3370.88×
Oregon130,9571.77×
Massachusetts122,6890.96×
Maryland119,3381.07×
Colorado115,3881.13×
Tennessee108,1590.83×
Missouri94,8260.91×
Indiana88,6990.75×
Nevada87,1971.4×
South Carolina83,3610.86×
Minnesota72,0980.78×
Utah69,2781.2×
Wisconsin67,1380.69×
Alabama62,3140.69×
Oklahoma59,5600.83×
Louisiana59,3650.71×
Connecticut58,1420.9×
Kentucky57,3170.71×
Hawaii51,5141.86×
Kansas50,6761×
Arkansas37,5550.71×
Idaho36,8701.14×
Iowa33,7720.63×
Mississippi31,6190.59×
New Mexico28,0690.87×
Washington, District of Columbia27,2771.4×
Montana25,0991.4×
Nebraska23,3000.72×
Maine21,4400.93×
New Hampshire20,2710.8×
Rhode Island18,1370.88×
West Virginia16,1020.54×
Alaska14,1841.03×
Delaware12,7800.72×
South Dakota8,5830.57×
North Dakota8,3210.63×
Vermont7,6480.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Runway (fashion) audience
BrandAffinityCategory
Adriana Lima15.89×Fashion & Accessoires
International education15.89×Business & Career
Tyra Banks14×Fashion & Accessoires
Jaden Smith12.43×Movies & TV
Vanilla Ice15.89×Music & Radio
Do it yourself (DIY)2.15×Home & Garden
Miranda Kerr15.89×Fashion & Accessoires
Indeed.com2.42×Business & Career
Dermalogica11.45×Beauty & Wellness
Apple Store4.5×Shopping
Indiana University12.68×Business & Career
Google Maps1.96×Internet & Social Media
Natural skin care3.17×Beauty & Wellness
Nike2.49×Fashion & Accessoires
Balenciaga4.21×Fashion & Accessoires
1stdibs15.89×Shopping
FIFA World Cup1.88×Sports
Spotify1.53×Internet & Social Media
Scooby-Doo2.46×Movies & TV
Carhartt3.96×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Runway (fashion) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.5
Design AffinityPREMIUM1.81
Early Adopter MentalityPOWER1.6
Luxury OrientationPREMIUM1.47
SustainabilityBALANCE1.33
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Runway (fashion)
CountryShare
United States29.7%
Japan10.2%
United Kingdom7.8%

See Runway (fashion) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Runway (fashion) have in United States?

Runway (fashion) has an estimated audience of 6,459,753 people in United States, concentrated in California and New York.

What is the gender split and age of Runway (fashion) fans?

72.5% of Runway (fashion) fans are female, 27.5% are male, with an average age of 35.6 years.

Which brands do Runway (fashion) fans like most?

Runway (fashion) fans show strongest brand affinity for Adriana Lima (15.89×), International education (15.89×), and Tyra Banks (14×) over the country average.

Where do Runway (fashion) fans live in United States?

Runway (fashion) fans in United States are most concentrated in California (reach 1,467,919), New York (reach 587,861), and Florida (reach 567,900). These three regions account for the largest share of the active audience.

What other brands do Runway (fashion) fans also like?

Beyond Runway (fashion) itself, the audience over-indexes on International education (15.89×), Tyra Banks (14×), Jaden Smith (12.43×), and Vanilla Ice (15.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Runway (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.