Axe (brand) Audience in United States

Axe (brand) logo

Axe (brand) has an estimated audience of 1,900,031 people in United States. 60.3% are female, 39.7% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Skin (musician), Iman (model), Imelda Staunton, Old Spice, Runway (fashion).

The average Axe (brand) fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skin (musician), Iman (model), Imelda Staunton, with strongest over-indexing on Skin (musician) (56.01× the country average). Demographically, the Axe (brand) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Axe (brand) fans

Demographic split for Axe (brand) audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.7
Estimated audience size1,900,031

Audience persona

The typical Axe (brand) fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Skin (musician).

Top regions in United States

Top regions ranked by reach for Axe (brand) in United States
RegionReachAffinity
California251,8581.21×
Texas191,3591.17×
Florida127,9570.99×
New York110,9581.05×
Illinois64,5171.02×
Georgia63,5221.09×
Pennsylvania61,2270.96×
North Carolina58,6411.03×
Ohio55,4730.95×
Michigan50,5581.02×
Virginia48,4371.05×
New Jersey48,0720.99×
Arizona43,9611.13×
Washington43,3101.14×
Tennessee39,9591.05×
Massachusetts35,2970.94×
Maryland34,3791.05×
Indiana33,3470.96×
Colorado32,6071.09×
Missouri30,8281.01×
Alabama29,2801.1×
Minnesota27,6311.01×
South Carolina27,4610.96×
Wisconsin25,9240.91×
Louisiana24,2550.99×
Kentucky24,0161.01×
Oregon23,3911.07×
Oklahoma22,0811.05×
Nevada19,3801.05×
Utah18,9011.11×
Connecticut17,4810.92×
Arkansas15,6691×
Kansas15,3251.02×
Iowa15,3220.98×
Mississippi15,0080.96×
Idaho10,3391.09×
New Mexico9,6101.01×
West Virginia9,3871.06×
Nebraska9,0010.94×
Hawaii7,6250.93×
Maine7,2931.07×
New Hampshire7,1330.95×
Rhode Island5,6530.93×
Montana5,5551.05×
Alaska4,7591.17×
Washington, District of Columbia4,3590.76×
Delaware4,1760.8×
South Dakota3,8710.88×
North Dakota3,3000.85×
Vermont3,1990.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Axe (brand) audience
BrandAffinityCategory
Skin (musician)56.01×Music & Radio
Iman (model)57.31×Fashion & Accessoires
Imelda Staunton42.25×Movies & TV
Old Spice27.87×Beauty & Wellness
Runway (fashion)11.39×Fashion & Accessoires
Gummy bear9.05×Food & Beverages
Breakfast television5.54×Movies & TV
United States Air Force8.31×Politics & Society
Human Hair Extensions11.64×Beauty & Wellness
Gillette (brand)17.65×Beauty & Wellness
Gelatin9.22×Food & Beverages
Razor6.37×Beauty & Wellness
Classic Horror Films37.72×Movies & TV
Ballet dancer9×Arts & Culture
Barbershop music9.1×Music & Radio
Kindle10.37×Technology & Electronics
Dailymotion7.69×Movies & TV
Beard oil13.19×Beauty & Wellness
Before Midnight (film)12.62×Movies & TV
Barber County, Kansas42.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Axe (brand) audience
TraitClusterScore
PatriotismCONSERVATISM1.39
Family OrientationCONSERVATISM1.15
IndividualismJOY1.14
Healthy LifestyleBALANCE1.11
Career OrientationPOWER1.11
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Axe (brand)
CountryShare
United States32.8%
India6.1%
Brazil6.1%

See Axe (brand) audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Axe (brand) have in United States?

Axe (brand) has an estimated audience of 1,900,031 people in United States, concentrated in California and Texas.

What is the gender split and age of Axe (brand) fans?

60.3% of Axe (brand) fans are female, 39.7% are male, with an average age of 38.7 years.

Which brands do Axe (brand) fans like most?

Axe (brand) fans show strongest brand affinity for Skin (musician) (56.01×), Iman (model) (57.31×), and Imelda Staunton (42.25×) over the country average.

Where do Axe (brand) fans live in United States?

Axe (brand) fans in United States are most concentrated in California (reach 251,858), Texas (reach 191,359), and Florida (reach 127,957). These three regions account for the largest share of the active audience.

What other brands do Axe (brand) fans also like?

Beyond Axe (brand) itself, the audience over-indexes on Iman (model) (57.31×), Imelda Staunton (42.25×), Old Spice (27.87×), and Runway (fashion) (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Axe (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.