Rascasse Audience Intelligence

Gelatin Audience in United States

A data profile of the people who buy, follow and care about Gelatin in United States — modelled from more than twelve digital signal sources. Gelatin has an estimated audience of 6,202,821 people in United States.

#27among Sweet in United States#3295among Topic in United States#400in Food & Beverages

The average Gelatin fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Haribo, Superman, with strongest over-indexing on City Bank (11.79× the country average).

Demographically, the Gelatin audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gelatin fan in United States is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for City Bank.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gelatin profile in United States.

Audience size
6.2M
in United States
Gender
70.8%♀
29.2% male
Age
37.4
average years
Country rank
#5577
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gelatin fans

70.8% are female, 29.2% are male, average age 37.4.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Gelatin audience in United States
MetricValue
Female70.8%
Male29.2%
Average age37.4
Estimated audience size6,202,821
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Gelatin audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Gelatin audience comes from United States.

Worldwide audience distribution share by country for Gelatin
CountryShare
United States39.5%
United Kingdom6.0%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gelatin audience in United States is strongest.

Fig. 05

Top regions by affinity

Gelatin fans by region: top regions in United States
#RegionReachAffinity×
01California~900K1.33×
02Washington~200K1.24×
03Minnesota~100K1.22×
04New York~400K1.21×
05Texas~600K1.18×
06Maryland~100K1.17×
07New Jersey~200K1.15×
08Georgia~200K1.14×
09Illinois~200K1.09×
10Virginia~200K1.09×
11Massachusetts~100K1.08×
12Oregon~80K1.08×
13Hawaii~30K1.06×
14Louisiana~80K1.05×
15Connecticut~70K1.05×
16Nevada~60K1.04×
17Alaska~10K1.04×
18Pennsylvania~200K1.03×
19North Carolina~200K1.02×
20Florida~400K1.01×
21Michigan~200K1.01×
22Kentucky~80K1.01×
23Arkansas~50K1.01×
24Delaware~20K1.00×
25Arizona~100K0.99×
26Indiana~100K0.99×
27Missouri~100K0.98×
28Ohio~200K0.97×
29Oklahoma~70K0.97×
30Mississippi~50K0.97×
31Nebraska~30K0.97×
32South Carolina~90K0.96×
33Kansas~50K0.96×
34Alabama~80K0.95×
35New Mexico~30K0.95×
36Tennessee~100K0.94×
37Iowa~50K0.94×
38North Dakota~10K0.93×
39Idaho~30K0.92×
40Maine~20K0.92×
41Rhode Island~20K0.92×
42Washington, District of Columbia~20K0.92×
43Wisconsin~80K0.91×
44Utah~50K0.91×
45New Hampshire~20K0.91×
46South Dakota~10K0.91×
47Vermont~10K0.89×
48Colorado~90K0.88×
49West Virginia~30K0.88×
50Montana~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Gelatin, United States
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gelatin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gelatin audience
#·InterestCategoryAffinity×
01Alessandra AmbrosioFashion & Accessoires17.77×
02Camera stabilizerTechnology & Electronics17.77×
03HariboFood & Beverages17.46×
04City BankBusiness & Career11.79×
05Chyler LeighFashion & Accessoires10.85×
06Axe (brand)Beauty & Wellness9.22×
07Society6Shopping8.37×
08Gordon RamseyFood & Beverages7.21×
09Organic certificationFood & Beverages5.89×
10CollagenBeauty & Wellness3.63×
11Human gastrointestinal tractHealth3.33×
12ConfectioneryFood & Beverages3.05×
13CandyFood & Beverages2.94×
14Natural skin careBeauty & Wellness2.33×
15Stress (biology)Health2.21×
16Local foodFood & Beverages1.91×
17Staples (Canada)Business & Career1.88×
18Do it yourself (DIY)Home & Garden1.84×
19SupermanMovies & TV1.74×
20AldiShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gelatin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gelatin audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.60×
DIY MentalityTHRILL1.41×
SustainabilityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gelatin audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
PatriotismCONSERVATISM0.81×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gelatin have in United States?

Gelatin has an estimated audience of 6,202,821 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gelatin fans?

70.8% of Gelatin fans are female, 29.2% are male, with an average age of 37.4 years.

03

Which brands do Gelatin fans like most?

Gelatin fans show strongest brand affinity for City Bank (11.79×), Haribo (17.46×), and Superman (1.74×) over the country average.

04

Where do Gelatin fans live in United States?

Gelatin fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gelatin fans also like?

Beyond Gelatin itself, the audience over-indexes on Haribo (17.46×), Superman (1.74×), Candy (2.94×), and Do it yourself (DIY) (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Gelatin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gelatin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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