Gelatin Audience in Germany
Gelatin has an estimated audience of 434,217 people in Germany. 70.0% are female, 30.0% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Satire, Livemusic, Do it yourself (DIY).
The average Gelatin fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Gelatin audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Gelatin fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 33.6 |
| Estimated audience size | 434,217 |
Audience persona
The typical Gelatin fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,669 | 1.09× |
| Bayern | 69,728 | 1× |
| Baden-Württemberg | 57,958 | 0.98× |
| Niedersachsen | 45,639 | 1.08× |
| Hessen | 34,555 | 1.04× |
| Rheinland-Pfalz | 21,598 | 0.99× |
| Sachsen | 20,583 | 0.97× |
| Berlin | 20,214 | 1.04× |
| Schleswig-Holstein | 16,201 | 1.04× |
| Brandenburg | 12,328 | 0.92× |
| Hamburg | 11,252 | 1.15× |
| Thüringen | 10,201 | 0.92× |
| Sachsen-Anhalt | 9,812 | 0.87× |
| Mecklenburg-Vorpommern | 7,981 | 0.96× |
| Saarland | 4,589 | 0.86× |
| Bremen | 4,033 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 9.47× | Business & Career |
| Satire | 8.81× | Literature |
| Livemusic | 5.54× | Music & Radio |
| Do it yourself (DIY) | 3.37× | Home & Garden |
| Allgäu | 8.49× | Travel & Leisure |
| Spiegel Online | 3.06× | News |
| German television comedy | 8.1× | Movies & TV |
| Local food | 4.69× | Food & Beverages |
| Fast food | 3.82× | Food & Beverages |
| Mikaela Shiffrin | 10.7× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Pillow | 5.32× | Home & Garden |
| Modern architecture | 3.76× | Arts & Culture |
| Adriana Lima | 9.46× | Fashion & Accessoires |
| Etsy | 3.49× | Fashion & Accessoires |
| Pets | 1.8× | Pets & Animals |
| Headphones | 5.21× | Technology & Electronics |
| Harry Potter | 1.63× | Movies & TV |
| Organic food | 2.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.69 |
| DIY Mentality | THRILL | 2.23 |
| Healthy Lifestyle | BALANCE | 2.09 |
| Design Affinity | PREMIUM | 2 |
| Pet Ownership | JOY | 1.95 |
| LGBTQ+ Identity | OPEN | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| United Kingdom | 6.0% |
| Japan | 5.6% |
See Gelatin audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Gelatin have in Germany?
Gelatin has an estimated audience of 434,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gelatin fans?
70.0% of Gelatin fans are female, 30.0% are male, with an average age of 33.6 years.
Which brands do Gelatin fans like most?
Gelatin fans show strongest brand affinity for Jotex (78.71×), Western Union (9.47×), and Satire (8.81×) over the country average.
Where do Gelatin fans live in Germany?
Gelatin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,669), Bayern (reach 69,728), and Baden-Württemberg (reach 57,958). These three regions account for the largest share of the active audience.
What other brands do Gelatin fans also like?
Beyond Gelatin itself, the audience over-indexes on Western Union (9.47×), Satire (8.81×), Livemusic (5.54×), and Do it yourself (DIY) (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gelatin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.