A data profile of the people who buy, follow and care about Gelatin in Germany — modelled from more than twelve digital signal sources. Gelatin has an estimated audience of 434,217 people in Germany.
The average Gelatin fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sunday Brunch, Pastry, Mikaela Shiffrin, with strongest over-indexing on Sunday Brunch (8.77× the country average).
Demographically, the Gelatin audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gelatin fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Sunday Brunch.
The key figures that characterise the Gelatin profile in Germany.
70.0% are female, 30.0% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 33.6 |
| Estimated audience size | 434,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Gelatin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.5% |
| United Kingdom | 6.0% |
| Japan | 5.6% |
Where the Gelatin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.12× | |
| 02 | Bremen | ~4K | 1.10× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 04 | Niedersachsen | ~40K | 1.06× | |
| 05 | Schleswig-Holstein | ~20K | 1.04× | |
| 06 | Hessen | ~30K | 1.01× | |
| 07 | Berlin | ~20K | 1.00× | |
| 08 | Rheinland-Pfalz | ~20K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~8K | 0.99× | |
| 10 | Bayern | ~70K | 0.98× | |
| 11 | Baden-Württemberg | ~60K | 0.97× | |
| 12 | Sachsen | ~20K | 0.97× | |
| 13 | Thüringen | ~10K | 0.96× | |
| 14 | Brandenburg | ~10K | 0.94× | |
| 15 | Sachsen-Anhalt | ~10K | 0.92× | |
| 16 | Saarland | ~5K | 0.90× |
The strongest cross-interests of the Gelatin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mikaela Shiffrin | Sports | 10.70× | ||
| 02 | Sunday Brunch | Kids & Family | 8.77× | ||
| 03 | Adriana Lima | Fashion & Accessoires | 8.48× | ||
| 04 | Plant-based diet | Health | 7.32× | ||
| 05 | Travel Blogger | Travel & Leisure | 6.48× | ||
| 06 | Online food ordering | Food & Beverages | 5.95× | ||
| 07 | Chocolate brownie | Food & Beverages | 5.73× | ||
| 08 | Dua Lipa | Music & Radio | 5.60× | ||
| 09 | Pastry | Food & Beverages | 5.10× | ||
| 10 | Robert Redford | Movies & TV | 5.08× | ||
| 11 | Crime fiction | Literature | 4.68× | ||
| 12 | Kitchenware | Home & Garden | 3.53× | ||
| 13 | Local food | Food & Beverages | 3.50× | ||
| 14 | Bakery | Food & Beverages | 3.37× | ||
| 15 | Fast food | Food & Beverages | 3.32× | ||
| 16 | Organic farming | Food & Beverages | 3.00× | ||
| 17 | Etsy | Fashion & Accessoires | 2.90× | ||
| 18 | Hugendubel | Shopping | 2.77× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.50× | ||
| 20 | Tagesschau | Movies & TV | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.33× | |
| Quality Awareness | PREMIUM | 2.11× | |
| Design Affinity | PREMIUM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Career Orientation | POWER | 1.01× | |
| Social Media Usage | JOY | 1.05× |
Gelatin has an estimated audience of 434,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.0% of Gelatin fans are female, 30.0% are male, with an average age of 33.6 years.
Gelatin fans show strongest brand affinity for Sunday Brunch (8.77×), Pastry (5.1×), and Mikaela Shiffrin (10.7×) over the country average.
Gelatin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Gelatin itself, the audience over-indexes on Pastry (5.1×), Mikaela Shiffrin (10.7×), Robert Redford (5.08×), and Adriana Lima (8.48×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Gelatin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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