Rascasse Audience Intelligence

Confectionery Audience in United States

A data profile of the people who buy, follow and care about Confectionery in United States — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 29,598,675 people in United States.

#657among Topic in United States#92in Food & Beverages

The average Confectionery fan in United States is 38.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Ohio, California.

Top brand affinities include Sabrina Carpenter, Love Island, Internet celebrity, with strongest over-indexing on Sabrina Carpenter (5.67× the country average).

Demographically, the Confectionery audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Confectionery fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Sabrina Carpenter.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confectionery profile in United States.

Audience size
29.6M
in United States
Gender
68.1%♀
31.9% male
Age
38.6
average years
Country rank
#947
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confectionery fans

68.1% are female, 31.9% are male, average age 38.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Confectionery audience in United States
MetricValue
Female68.1%
Male31.9%
Average age38.6
Estimated audience size29,598,675
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Confectionery audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Confectionery audience comes from United States.

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confectionery audience in United States is strongest.

Fig. 05

Top regions by affinity

Confectionery fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~4M4.38×
02New York~4.5M2.67×
03Kansas~400K1.72×
04Iowa~300K1.31×
05Mississippi~300K1.25×
06Arkansas~300K1.23×
07Georgia~1M1.19×
08Vermont~60K1.18×
09Pennsylvania~1M1.16×
10Oklahoma~400K1.14×
11Virginia~800K1.11×
12Missouri~500K1.08×
13Colorado~500K1.06×
14Illinois~1M1.05×
15West Virginia~100K1.05×
16New Jersey~800K1.03×
17Texas~2.5M1.02×
18Maine~100K1.02×
19California~3M1.00×
20Wisconsin~400K0.96×
21South Dakota~70K0.96×
22Alabama~400K0.95×
23Nebraska~100K0.94×
24Kentucky~300K0.92×
25Indiana~500K0.90×
26New Hampshire~100K0.90×
27Alaska~60K0.90×
28North Dakota~50K0.89×
29Minnesota~400K0.84×
30Louisiana~300K0.84×
31Connecticut~200K0.84×
32Hawaii~100K0.83×
33Washington~500K0.82×
34Utah~200K0.81×
35Montana~70K0.81×
36Rhode Island~80K0.80×
37North Carolina~700K0.78×
38Michigan~600K0.78×
39Maryland~400K0.77×
40Washington, District of Columbia~70K0.77×
41New Mexico~100K0.75×
42Idaho~100K0.75×
43Delaware~60K0.75×
44Tennessee~400K0.73×
45Oregon~200K0.70×
46Nevada~200K0.70×
47South Carolina~300K0.69×
48Massachusetts~400K0.68×
49Florida~1.5M0.65×
50Arizona~400K0.61×
Fig. 06

Affinity by region

Affinity by region — Confectionery, United States
0.61×1.00×4.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Confectionery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Confectionery audience
#·InterestCategoryAffinity×
01Cake DesignFood & Beverages10.55×
02Bridgit MendlerMovies & TV8.76×
03HariboFood & Beverages8.30×
04Love IslandMovies & TV7.29×
05Sabrina CarpenterMusic & Radio5.67×
06Zara LarssonMusic & Radio5.19×
07Jake PaulInternet & Social Media4.56×
08Princess PollyFashion & Accessoires3.93×
09HarmonicaMusic & Radio3.58×
10Cake decoratingFood & Beverages3.12×
11MLB.comSports2.92×
12AritziaFashion & Accessoires2.92×
13Internet celebrityInternet & Social Media2.69×
14Pokémon (video game series)Games2.66×
15Outdoor PhotographerArts & Culture2.56×
16Nail artBeauty & Wellness2.40×
17Millie Bobby BrownMovies & TV2.30×
18CandyFood & Beverages2.21×
19PastryFood & Beverages1.92×
20Hobby LobbyHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Confectionery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Confectionery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.32×
Community OrientationOPEN1.20×
IndividualismJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Confectionery audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
PatriotismCONSERVATISM0.65×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Confectionery have in United States?

Confectionery has an estimated audience of 29,598,675 people in United States, concentrated in New York and Ohio.

02

What is the gender split and age of Confectionery fans?

68.1% of Confectionery fans are female, 31.9% are male, with an average age of 38.6 years.

03

Which brands do Confectionery fans like most?

Confectionery fans show strongest brand affinity for Sabrina Carpenter (5.67×), Love Island (7.29×), and Internet celebrity (2.69×) over the country average.

04

Where do Confectionery fans live in United States?

Confectionery fans in United States are most concentrated in New York (reach ~4.5M), Ohio (reach ~4M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Confectionery fans also like?

Beyond Confectionery itself, the audience over-indexes on Love Island (7.29×), Internet celebrity (2.69×), Zara Larsson (5.19×), and Hobby Lobby (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Confectionery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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