Confectionery Audience in United States

Confectionery logo

Confectionery has an estimated audience of 29,598,675 people in United States. 68.1% are female, 31.9% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Sabrina Carpenter, Love Island, Internet celebrity, Hobby Lobby, Jake Paul.

The average Confectionery fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sabrina Carpenter, Love Island, Internet celebrity, with strongest over-indexing on Sabrina Carpenter (5.67× the country average). Demographically, the Confectionery audience skews more female with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Confectionery fans

Demographic split for Confectionery audience in United States
MetricValue
Female68.1%
Male31.9%
Average age38.6
Estimated audience size29,598,675

Audience persona

The typical Confectionery fan in United States is more female, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Confectionery in United States
RegionReachAffinity
California4,556,8631.4×
New York2,885,4741.74×
Texas2,848,5141.12×
Florida1,917,2320.96×
Illinois1,261,9061.28×
Georgia1,241,9871.36×
Pennsylvania956,7310.96×
New Jersey937,5251.25×
Washington872,1221.47×
North Carolina814,7350.91×
Ohio797,7820.87×
Virginia779,9401.08×
Michigan730,4410.94×
Massachusetts624,1021.07×
Tennessee608,1431.02×
Indiana553,1531.02×
Colorado550,2661.18×
Arizona533,5260.88×
Maryland507,5091×
Missouri500,5821.05×
Wisconsin476,0521.07×
Minnesota429,9771.01×
Oregon387,5971.14×
Louisiana383,1901×
South Carolina379,2600.85×
Kentucky325,2950.88×
Alabama319,7910.77×
Utah317,8581.2×
Oklahoma316,3300.96×
Connecticut270,8140.91×
Nevada268,9380.94×
Arkansas242,9251×
Iowa218,3880.9×
Kansas216,4420.93×
Mississippi193,1960.79×
Hawaii186,1501.46×
Washington, District of Columbia125,6031.41×
Nebraska122,7450.83×
New Mexico118,1650.8×
West Virginia117,7790.85×
Idaho111,0280.75×
Rhode Island89,8040.95×
New Hampshire88,9580.76×
Maine81,9450.77×
Montana65,1040.79×
Alaska58,7670.93×
Delaware55,9460.69×
Vermont52,8041.02×
South Dakota49,5120.72×
North Dakota45,1310.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Confectionery audience
BrandAffinityCategory
Sabrina Carpenter5.67×Music & Radio
Love Island7.29×Movies & TV
Internet celebrity2.69×Internet & Social Media
Hobby Lobby1.62×Home & Garden
Jake Paul4.56×Internet & Social Media
Candy2.21×Food & Beverages
Harmonica3.58×Music & Radio
MLB.com2.92×Sports
Bridgit Mendler8.76×Movies & TV
Princess Polly3.93×Fashion & Accessoires
Aritzia2.92×Fashion & Accessoires
Haribo8.3×Food & Beverages
Pokémon (video game series)2.66×Games
Outdoor Photographer2.56×Arts & Culture
Cake Design10.55×Food & Beverages
Zara Larsson5.19×Music & Radio
Cake decorating3.12×Food & Beverages
Millie Bobby Brown2.3×Movies & TV
Pastry1.92×Food & Beverages
Nail art2.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Confectionery audience
TraitClusterScore
DIY MentalityTHRILL1.37
ExtroversionTHRILL1.36
Healthy LifestyleBALANCE1.3
LGBTQ+ IdentityOPEN1.3
CreativityOPEN1.25
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%

See Confectionery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Confectionery have in United States?

Confectionery has an estimated audience of 29,598,675 people in United States, concentrated in California and New York.

What is the gender split and age of Confectionery fans?

68.1% of Confectionery fans are female, 31.9% are male, with an average age of 38.6 years.

Which brands do Confectionery fans like most?

Confectionery fans show strongest brand affinity for Sabrina Carpenter (5.67×), Love Island (7.29×), and Internet celebrity (2.69×) over the country average.

Where do Confectionery fans live in United States?

Confectionery fans in United States are most concentrated in California (reach 4,556,863), New York (reach 2,885,474), and Texas (reach 2,848,514). These three regions account for the largest share of the active audience.

What other brands do Confectionery fans also like?

Beyond Confectionery itself, the audience over-indexes on Love Island (7.29×), Internet celebrity (2.69×), Hobby Lobby (1.62×), and Jake Paul (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.