Rascasse Audience Intelligence

Cake Design Audience in United States

A data profile of the people who buy, follow and care about Cake Design in United States — modelled from more than twelve digital signal sources. Cake Design has an estimated audience of 1,007,924 people in United States.

#8639among Topic in United States#1312in Food & Beverages

The average Cake Design fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brownie (folklore), Confectionery, Ferrero Rocher, with strongest over-indexing on Brownie (folklore) (73.4× the country average).

Demographically, the Cake Design audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cake Design fan in United States is more female, around 30.5 years old, with strong Pet Ownership tendencies and a notable affinity for Brownie (folklore).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cake Design profile in United States.

Audience size
1M
in United States
Gender
86.8%♀
13.2% male
Age
30.5
average years
Country rank
#23549
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cake Design fans

86.8% are female, 13.2% are male, average age 30.5.

Fig. 02

Gender split

86.8%
Female
13.2%
Male
Demographic split for Cake Design audience in United States
MetricValue
Female86.8%
Male13.2%
Average age30.5
Estimated audience size1,007,924
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Cake Design audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3917%
40-4913%
50+5%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Cake Design audience comes from United States.

Worldwide audience distribution share by country for Cake Design
CountryShare
United States19.4%
Brazil10.8%
Ukraine7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cake Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Cake Design fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K2.87×
02Nevada~20K1.63×
03Arizona~20K1.20×
04Florida~80K1.18×
05Nebraska~6K1.16×
06Maryland~20K1.15×
07Virginia~30K1.10×
08Alaska~2K1.10×
09New York~60K1.09×
10New Jersey~30K1.09×
11Georgia~30K1.08×
12California~100K1.06×
13Connecticut~10K1.06×
14Arkansas~9K1.06×
15Mississippi~9K1.06×
16Kansas~8K1.05×
17Texas~90K1.04×
18Washington~20K1.04×
19Oklahoma~10K1.03×
20South Dakota~2K1.02×
21Kentucky~10K1.00×
22North Carolina~30K0.99×
23Indiana~20K0.99×
24Hawaii~4K0.99×
25Illinois~30K0.98×
26Missouri~20K0.98×
27Minnesota~10K0.98×
28Louisiana~10K0.98×
29Pennsylvania~30K0.97×
30Iowa~8K0.97×
31Delaware~3K0.96×
32North Dakota~2K0.95×
33New Mexico~5K0.94×
34Ohio~30K0.93×
35Idaho~5K0.93×
36Michigan~20K0.91×
37Tennessee~20K0.91×
38Massachusetts~20K0.91×
39Wisconsin~10K0.91×
40Vermont~2K0.89×
41Utah~8K0.88×
42Montana~2K0.88×
43Oregon~10K0.87×
44West Virginia~4K0.86×
45Rhode Island~3K0.86×
46Maine~3K0.84×
47New Hampshire~3K0.83×
48South Carolina~10K0.81×
49Washington, District of Columbia~2K0.80×
50Colorado~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Cake Design, United States
0.79×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cake Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cake Design audience
#·InterestCategoryAffinity×
01Brownie (folklore)Food & Beverages73.40×
02Ferrero RocherFood & Beverages38.46×
03EraserheadMovies & TV20.00×
04International educationBusiness & Career18.81×
05Descendants (2015 film)Movies & TV13.96×
06ConfectioneryFood & Beverages10.55×
07PastryFood & Beverages9.59×
08Disneyland ParisTravel & Leisure8.91×
09DiaryKids & Family8.07×
10Scarface (1983 film)Movies & TV7.92×
11BakeryFood & Beverages6.67×
12Hair ExtensionsBeauty & Wellness6.56×
13Unique GiftsShopping6.52×
14Bohemian styleFashion & Accessoires6.01×
15HairbrushBeauty & Wellness5.16×
16CupcakeFood & Beverages4.47×
17VeganismFood & Beverages2.66×
18RecipesFood & Beverages2.65×
19CookingFood & Beverages2.61×
20ClothingFashion & Accessoires1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cake Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cake Design audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.56×
Design AffinityPREMIUM2.23×
Urban LifestyleOPEN2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cake Design audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
Need for SecurityCONSERVATISM0.73×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cake Design have in United States?

Cake Design has an estimated audience of 1,007,924 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cake Design fans?

86.8% of Cake Design fans are female, 13.2% are male, with an average age of 30.5 years.

03

Which brands do Cake Design fans like most?

Cake Design fans show strongest brand affinity for Brownie (folklore) (73.4×), Confectionery (10.55×), and Ferrero Rocher (38.46×) over the country average.

04

Where do Cake Design fans live in United States?

Cake Design fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cake Design fans also like?

Beyond Cake Design itself, the audience over-indexes on Confectionery (10.55×), Ferrero Rocher (38.46×), Pastry (9.59×), and Bakery (6.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cake Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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