Rascasse Audience Intelligence

Cake Design Audience in Germany

A data profile of the people who buy, follow and care about Cake Design in Germany — modelled from more than twelve digital signal sources. Cake Design has an estimated audience of 252,734 people in Germany.

#6690among Topic in Germany#942in Food & Beverages

The average Cake Design fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include Chocolate brownie, Pastry, Confectionery, with strongest over-indexing on Chocolate brownie (14.5× the country average).

Demographically, the Cake Design audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cake Design fan in Germany is more female, around 33.0 years old, with strong Quality Awareness tendencies and a notable affinity for Chocolate brownie.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cake Design profile in Germany.

Audience size
253K
in Germany
Gender
81.3%♀
18.7% male
Age
33.0
average years
Country rank
#19513
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cake Design fans

81.3% are female, 18.7% are male, average age 33.0.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Cake Design audience in Germany
MetricValue
Female81.3%
Male18.7%
Average age33.0
Estimated audience size252,734
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Cake Design audience in Germany
Age bracketShare%
16-1930%
20-2927%
30-3923%
40-4915%
50+5%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Cake Design audience comes from Germany.

Worldwide audience distribution share by country for Cake Design
CountryShare
United States19.4%
Brazil10.8%
Ukraine7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cake Design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cake Design fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K2.24×
02Bremen~3K1.25×
03Saarland~3K1.10×
04Berlin~10K1.07×
05Baden-Württemberg~40K1.02×
06Nordrhein-Westfalen~60K1.00×
07Bayern~40K0.98×
08Mecklenburg-Vorpommern~5K0.97×
09Hamburg~5K0.94×
10Sachsen-Anhalt~6K0.90×
11Thüringen~6K0.90×
12Rheinland-Pfalz~10K0.89×
13Schleswig-Holstein~8K0.86×
14Brandenburg~7K0.86×
15Niedersachsen~20K0.80×
16Sachsen~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Cake Design, Germany
0.78×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cake Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cake Design audience
#·InterestCategoryAffinity×
01Brownie (folklore)Food & Beverages22.97×
02Chocolate brownieFood & Beverages14.50×
03Smoked meatFood & Beverages12.29×
04PastryFood & Beverages9.55×
05CheesecakeFood & Beverages8.24×
06ConfectioneryFood & Beverages6.82×
07Christmas decorationHome & Garden6.72×
08CupcakeFood & Beverages6.71×
09Sunday BrunchKids & Family6.58×
10BakeryFood & Beverages5.89×
11KitchenwareHome & Garden5.32×
12Artificial nailsBeauty & Wellness4.55×
13Local foodFood & Beverages4.52×
14Fast casual restaurantsFood & Beverages4.51×
15EtsyFashion & Accessoires4.16×
16Unique GiftsShopping3.96×
17Do it yourself (DIY)Home & Garden3.02×
18ZaraShopping2.89×
19RyanairTravel & Leisure2.63×
20IKEAHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cake Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cake Design audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.04×
Design AffinityPREMIUM1.86×
DIY MentalityTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cake Design audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
PatriotismCONSERVATISM0.84×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cake Design have in Germany?

Cake Design has an estimated audience of 252,734 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Cake Design fans?

81.3% of Cake Design fans are female, 18.7% are male, with an average age of 33.0 years.

03

Which brands do Cake Design fans like most?

Cake Design fans show strongest brand affinity for Chocolate brownie (14.5×), Pastry (9.55×), and Confectionery (6.82×) over the country average.

04

Where do Cake Design fans live in Germany?

Cake Design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Hessen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cake Design fans also like?

Beyond Cake Design itself, the audience over-indexes on Pastry (9.55×), Confectionery (6.82×), Bakery (5.89×), and Cheesecake (8.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cake Design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cake Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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