Ferrero Rocher Audience in United States

Ferrero Rocher logo

Ferrero Rocher has an estimated audience of 2,170,457 people in United States. 62.9% are female, 37.1% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Sabrina Carpenter, Hair Extensions, Long Lashes, Handmade Crafts, Milka.

The average Ferrero Rocher fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sabrina Carpenter, Hair Extensions, Long Lashes, with strongest over-indexing on Sabrina Carpenter (14.95× the country average). Demographically, the Ferrero Rocher audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Ferrero Rocher fans

Demographic split for Ferrero Rocher audience in United States
MetricValue
Female62.9%
Male37.1%
Average age33.7
Estimated audience size2,170,457

Audience persona

The typical Ferrero Rocher fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Ferrero Rocher in United States
RegionReachAffinity
California360,0391.51×
Texas325,3471.74×
Florida199,4851.36×
New York180,7871.49×
Illinois105,9611.47×
Georgia88,3861.32×
New Jersey78,6021.42×
North Carolina75,0911.15×
Pennsylvania72,1590.99×
Virginia58,8871.11×
Ohio56,6160.85×
Michigan55,8100.98×
Arizona55,5731.25×
Massachusetts51,0291.19×
Washington50,2871.15×
Maryland43,6171.17×
Tennessee43,2870.99×
Indiana41,1561.04×
Colorado32,1090.94×
Missouri30,0100.86×
South Carolina29,4700.9×
Louisiana28,6181.02×
Alabama27,6000.91×
Oklahoma27,2831.13×
Minnesota26,4650.85×
Connecticut25,9761.19×
Kentucky25,9380.95×
Nevada25,4851.21×
Wisconsin24,9920.77×
Oregon22,3980.9×
Utah20,8011.07×
Arkansas19,2861.08×
Kansas16,5540.97×
Mississippi15,3720.86×
Iowa14,3300.8×
New Mexico11,1631.03×
Nebraska9,8630.91×
Idaho9,1720.84×
Hawaii8,4870.91×
West Virginia7,6270.75×
Rhode Island6,6870.97×
Washington, District of Columbia6,1820.95×
New Hampshire5,7190.67×
Delaware5,6370.94×
Maine5,1280.66×
Alaska3,4120.73×
Montana3,4020.56×
South Dakota3,3910.68×
North Dakota2,9880.67×
Vermont1,9960.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ferrero Rocher audience
BrandAffinityCategory
Sabrina Carpenter14.95×Music & Radio
Hair Extensions10.9×Beauty & Wellness
Long Lashes17.82×Beauty & Wellness
Handmade Crafts14.22×Kids & Family
Milka100×Food & Beverages
Cooking school22.06×Food & Beverages
DIY & Craft Ideas17.88×Home & Garden
Maquillaje Profesional17.16×Beauty & Wellness
Stress Relief32.5×Health
Love Island13.92×Movies & TV
Cakes & Bakes62.12×Shopping
Bake sale32.87×Food & Beverages
Slime (toy)37.03×Kids & Family
Cake Design38.46×Food & Beverages
Harmonica11.18×Music & Radio
Bawal30.59×Fashion & Accessoires
Love & Hip Hop: Atlanta11.76×Movies & TV
Webtoon16.35×Internet & Social Media
Confectionery6.25×Food & Beverages
Princess Polly11.37×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ferrero Rocher audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
IndulgenceJOY1.5
LGBTQ+ IdentityOPEN1.48
Price SensitivityPREMIUM1.41
Convenience OrientationPREMIUM1.39
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Ferrero Rocher
CountryShare
Brazil18.6%
United States12.1%
India9.6%

See Ferrero Rocher audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Ferrero Rocher have in United States?

Ferrero Rocher has an estimated audience of 2,170,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Ferrero Rocher fans?

62.9% of Ferrero Rocher fans are female, 37.1% are male, with an average age of 33.7 years.

Which brands do Ferrero Rocher fans like most?

Ferrero Rocher fans show strongest brand affinity for Sabrina Carpenter (14.95×), Hair Extensions (10.9×), and Long Lashes (17.82×) over the country average.

Where do Ferrero Rocher fans live in United States?

Ferrero Rocher fans in United States are most concentrated in California (reach 360,039), Texas (reach 325,347), and Florida (reach 199,485). These three regions account for the largest share of the active audience.

What other brands do Ferrero Rocher fans also like?

Beyond Ferrero Rocher itself, the audience over-indexes on Hair Extensions (10.9×), Long Lashes (17.82×), Handmade Crafts (14.22×), and Milka (100×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ferrero Rocher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.