Milka Audience in United States

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Milka has an estimated audience of 267,799 people in United States. 54.8% are female, 45.2% are male, average age 27.4. Top regions: California, Florida, Texas. Top brand affinities: Ferrero Rocher, Mon Cherì, Kinder Bueno, See's Candies, Godiva Chocolatier.

The average Milka fan in United States is 27.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Ferrero Rocher, Mon Cherì, Kinder Bueno, with strongest over-indexing on Ferrero Rocher (135.94× the country average). Demographically, the Milka audience skews balanced with an average age of 27.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Milka fans

Demographic split for Milka audience in United States
MetricValue
Female54.8%
Male45.2%
Average age27.4
Estimated audience size267,799

Audience persona

The typical Milka fan in United States is balanced, around 27.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Ferrero Rocher.

Top regions in United States

Top regions ranked by reach for Milka in United States
RegionReachAffinity
California43,6301.48×
Florida28,2011.56×
Texas25,7781.12×
New York24,2501.62×
Illinois13,2181.48×
New Jersey9,7041.42×
Pennsylvania9,6961.08×
Georgia9,1091.1×
Michigan8,5961.23×
Virginia8,1381.25×
Massachusetts8,0721.53×
North Carolina7,6580.95×
Ohio7,3930.9×
Washington6,8811.28×
Arizona5,2110.95×
Maryland4,9561.08×
Indiana4,7170.96×
Tennessee4,6150.86×
Colorado4,4081.04×
Minnesota4,3431.13×
Missouri3,9730.92×
Wisconsin3,6460.9×
Connecticut3,3981.27×
Utah3,3111.38×
Oregon3,1961.04×
South Carolina3,1090.77×
Kentucky2,9890.89×
Nevada2,9641.14×
Alabama2,6190.7×
Louisiana2,5010.72×
Oklahoma2,4260.82×
Iowa2,2911.04×
Kansas1,8300.87×
Arkansas1,5620.71×
Mississippi1,3030.59×
Nebraska1,2680.94×
Hawaii1,1450.99×
Washington, District of Columbia1,0891.35×
New Hampshire1,0551×
Idaho1,0410.77×
New Mexico9730.72×
West Virginia8540.68×
Maine8420.88×
Rhode Island7880.92×
South Dakota5280.85×
Delaware4990.68×
Alaska4940.86×
Montana4310.58×
North Dakota4000.73×
Vermont3210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milka audience
BrandAffinityCategory
Ferrero Rocher135.94×Food & Beverages
Mon Cherì185.7×Food & Beverages
Kinder Bueno127.73×Food & Beverages
See's Candies41.91×Shopping
Godiva Chocolatier73.53×Food & Beverages
Tate's Bake Shop149.46×Shopping
Nutella34.61×Food & Beverages
Café da manhã341.34×
Walkers Shortbread154.58×Food & Beverages
Extra (gum)77.01×Food & Beverages
Twix63.42×Food & Beverages
Panna (water)128.1×Food & Beverages
Hershey's Cookies 'n' Creme143.75×Food & Beverages
ARCO14.94×Cars & Mobility
Chocolate cake14.56×Food & Beverages
Snacking9.56×Food & Beverages
Chocolate bar27.35×Food & Beverages
Confectionery7.94×Food & Beverages
Haribo30.77×Food & Beverages
Snickers27.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milka audience
TraitClusterScore
Luxury OrientationPREMIUM2.12
LGBTQ+ IdentityOPEN1.84
Convenience OrientationPREMIUM1.45
Design AffinityPREMIUM1.44
IndulgenceJOY1.31
Pet OwnershipJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Milka
CountryShare
Germany21.0%
Brazil9.2%
United States5.2%

See Milka audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Milka have in United States?

Milka has an estimated audience of 267,799 people in United States, concentrated in California and Florida.

What is the gender split and age of Milka fans?

54.8% of Milka fans are female, 45.2% are male, with an average age of 27.4 years.

Which brands do Milka fans like most?

Milka fans show strongest brand affinity for Ferrero Rocher (135.94×), Mon Cherì (185.7×), and Kinder Bueno (127.73×) over the country average.

Where do Milka fans live in United States?

Milka fans in United States are most concentrated in California (reach 43,630), Florida (reach 28,201), and Texas (reach 25,778). These three regions account for the largest share of the active audience.

What other brands do Milka fans also like?

Beyond Milka itself, the audience over-indexes on Mon Cherì (185.7×), Kinder Bueno (127.73×), See's Candies (41.91×), and Godiva Chocolatier (73.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.