Rascasse Audience Intelligence

Milka Target Market in United States

A data profile of the people who buy, follow and care about Milka in United States — modelled from more than twelve digital signal sources. Milka has an estimated audience of 266,979 people in United States.

#23among Chocolate & cookies in United States#5319among Brand in United States#2612in Food & Beverages

The average Milka fan in United States is 27.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ferrero Rocher, Kinder Chocolate, Kinder Bueno, with strongest over-indexing on Ferrero Rocher (135.94× the country average).

Demographically, the Milka audience skews balanced with an average age of 27.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milka fan in United States is balanced, around 27.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ferrero Rocher.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milka profile in United States.

Audience size
267K
in United States
Gender
54.8%♀
45.2% male
Age
27.4
average years
Country rank
#51244
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Milka

54.8% are female, 45.2% are male, average age 27.4.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Milka audience in United States
MetricValue
Female54.8%
Male45.2%
Average age27.4
Estimated audience size266,979
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Milka audience in United States
Age bracketShare%
16-1956%
20-2920%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Milka audience comes from United States.

Worldwide audience distribution share by country for Milka
CountryShare
Germany23.1%
Brazil8.1%
United States4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milka audience in United States is strongest.

Fig. 05

Top regions by affinity

Milka customers by region in United States
#RegionReachAffinity×
01New York~20K1.51×
02Massachusetts~8K1.50×
03Florida~30K1.47×
04Illinois~10K1.41×
05New Jersey~9K1.38×
06California~40K1.35×
07Utah~3K1.31×
08Connecticut~3K1.25×
09Washington~7K1.21×
10Virginia~8K1.18×
11Michigan~8K1.17×
12Washington, District of Columbia<1K1.17×
13Texas~20K1.08×
14Nevada~3K1.08×
15Pennsylvania~10K1.06×
16Georgia~9K1.06×
17Maryland~5K1.06×
18Minnesota~4K1.05×
19Alaska<1K1.03×
20Iowa~2K1.02×
21Indiana~5K1.01×
22Colorado~4K1.00×
23Nebraska~1K1.00×
24New Hampshire~1K1.00×
25Hawaii~1K0.99×
26Oregon~3K0.98×
27Rhode Island<1K0.96×
28Maine<1K0.95×
29South Dakota<1K0.95×
30Arizona~5K0.94×
31North Carolina~7K0.93×
32Kentucky~3K0.93×
33Ohio~8K0.92×
34Wisconsin~4K0.92×
35Kansas~2K0.92×
36Idaho~1K0.92×
37Vermont<1K0.92×
38Missouri~4K0.91×
39North Dakota<1K0.91×
40Arkansas~2K0.89×
41West Virginia~1K0.89×
42Oklahoma~3K0.88×
43Delaware<1K0.88×
44Montana<1K0.86×
45South Carolina~3K0.85×
46Tennessee~5K0.84×
47New Mexico~1K0.84×
48Alabama~3K0.80×
49Louisiana~3K0.79×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Milka, United States
0.79×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milka audience
#·InterestCategoryAffinity×
01Café da manhãBrand341.34×
02Mon CherìFood & Beverages185.70×
03Kinder ChocolateFood & Beverages183.33×
04Walkers ShortbreadFood & Beverages154.58×
05Tate's Bake ShopShopping149.46×
06Hershey's Cookies 'n' CremeFood & Beverages143.75×
07Ferrero RocherFood & Beverages135.94×
08Panna (water)Food & Beverages128.10×
09Kinder BuenoFood & Beverages127.73×
10Extra (gum)Food & Beverages77.01×
11Godiva ChocolatierFood & Beverages73.53×
12TwixFood & Beverages63.42×
13See's CandiesShopping41.91×
14NutellaFood & Beverages34.61×
15HariboFood & Beverages30.77×
16Chocolate barFood & Beverages27.35×
17ARCOCars & Mobility14.94×
18Chocolate cakeFood & Beverages14.56×
19SnackingFood & Beverages9.56×
20ConfectioneryFood & Beverages7.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milka audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.21×
IndulgenceJOY2.86×
Design AffinityPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milka audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.48×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Milka's target market in United States?

Milka's target market in United States covers an estimated 266,979 people, concentrated in California and Florida.

02

What is the gender split and age of Milka customers?

54.8% of the Milka audience are female, 45.2% are male, with an average age of 27.4 years.

03

Which brands do Milka fans like most?

Milka fans show strongest brand affinity for Ferrero Rocher (135.94×), Kinder Chocolate (183.33×), and Kinder Bueno (127.73×) over the country average.

04

Where do Milka fans live in United States?

Milka fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Milka fans also like?

Beyond Milka itself, the audience over-indexes on Kinder Chocolate (183.33×), Kinder Bueno (127.73×), Mon Cherì (185.7×), and Tate's Bake Shop (149.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Milka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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