Rascasse Audience Intelligence

Mon Cherì Target Market in United States

A data profile of the people who buy, follow and care about Mon Cherì in United States — modelled from more than twelve digital signal sources. Mon Cherì has an estimated audience of 222,825 people in United States.

The average Mon Cherì fan in United States is 32.6 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Ritter Sport, Milka, Ferrero Rocher, with strongest over-indexing on Ritter Sport (384.25× the country average).

Demographically, the Mon Cherì audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mon Cherì fan in United States is more female, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Ritter Sport.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mon Cherì profile in United States.

Audience size
223K
in United States
Gender
59.4%
40.6% male
Age
32.6
average years
Country rank
#55833
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mon Cherì

59.4% are female, 40.6% are male, average age 32.6.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Mon Cherì audience in United States
MetricValue
Female59.4%
Male40.6%
Average age32.6
Estimated audience size222,825
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Mon Cherì audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3914%
40-4913%
50+12%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Mon Cherì audience comes from United States.

Worldwide audience distribution share by country for Mon Cherì
CountryShare
United States15.6%
Italy8.8%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mon Cherì audience in United States is strongest.

Fig. 05

Top regions by affinity

Mon Cherì customers by region in United States
#RegionReachAffinity×
01Arizona~40K9.81×
02Kansas~3K1.51×
03New Mexico~1K1.25×
04New York~10K1.21×
05Nevada~2K1.06×
06Louisiana~3K1.02×
07Colorado~4K1.01×
08Florida~10K0.99×
09California~20K0.98×
10Illinois~7K0.98×
11New Jersey~6K0.98×
12Washington, District of Columbia<1K0.96×
13Alaska<1K0.95×
14Connecticut~2K0.94×
15Montana<1K0.92×
16Washington~4K0.91×
17Missouri~3K0.91×
18Virginia~5K0.89×
19Massachusetts~4K0.89×
20Oklahoma~2K0.89×
21Arkansas~2K0.89×
22Rhode Island<1K0.89×
23Georgia~6K0.88×
24Oregon~2K0.87×
25Idaho<1K0.87×
26North Dakota<1K0.87×
27Vermont<1K0.87×
28Texas~20K0.86×
29Maryland~3K0.85×
30Utah~2K0.85×
31West Virginia<1K0.85×
32Hawaii<1K0.85×
33South Dakota<1K0.85×
34Tennessee~4K0.84×
35Kentucky~2K0.84×
36Pennsylvania~6K0.83×
37Delaware<1K0.83×
38New Hampshire<1K0.82×
39Maine<1K0.82×
40North Carolina~5K0.81×
41Mississippi~1K0.81×
42Michigan~5K0.80×
43Minnesota~3K0.80×
44Nebraska<1K0.80×
45Alabama~2K0.79×
46Iowa~1K0.78×
47Indiana~3K0.77×
48South Carolina~3K0.77×
49Ohio~5K0.76×
50Wisconsin~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Mon Cherì, United States
0.75×1.00×9.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mon Cherì audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mon Cherì audience
#·InterestCategoryAffinity×
01Ritter SportFood & Beverages384.25×
02MilkaFood & Beverages185.70×
03Kinder BuenoFood & Beverages90.46×
04Ferrero RocherFood & Beverages45.00×
05HariboFood & Beverages15.80×
06Chyler LeighFashion & Accessoires14.38×
07Cold Stone CreameryFood & Beverages11.70×
08Chocolate brownieFood & Beverages10.07×
09Waffle HouseFood & Beverages6.17×
10National Women's Soccer LeagueSports4.45×
11ConfectioneryFood & Beverages3.93×
12Staples (Canada)Business & Career3.50×
13Dairy QueenFood & Beverages3.50×
14PastryFood & Beverages3.25×
15CandyFood & Beverages2.88×
16Dunkin' DonutsFood & Beverages2.60×
17Burger KingFood & Beverages2.25×
18RedditInternet & Social Media2.00×
19SubwayFood & Beverages1.91×
20McDonald'sFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mon Cherì audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Mon Cherì audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Convenience OrientationPREMIUM1.53×
Price SensitivityPREMIUM1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Mon Cherì audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
SustainabilityBALANCE0.91×
TraditionCONSERVATISM0.94×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Mon Cherì's target market in United States?

Mon Cherì's target market in United States covers an estimated 222,825 people, concentrated in Arizona and California.

02

What is the gender split and age of Mon Cherì customers?

59.4% of the Mon Cherì audience are female, 40.6% are male, with an average age of 32.6 years.

03

Which brands do Mon Cherì fans like most?

Mon Cherì fans show strongest brand affinity for Ritter Sport (384.25×), Milka (185.7×), and Ferrero Rocher (45×) over the country average.

04

Where do Mon Cherì fans live in United States?

Mon Cherì fans in United States are most concentrated in Arizona (reach ~40K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mon Cherì fans also like?

Beyond Mon Cherì itself, the audience over-indexes on Milka (185.7×), Ferrero Rocher (45×), Kinder Bueno (90.46×), and Cold Stone Creamery (11.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mon Cherì. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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